The following days 21, 22 Y 23 of March I will be in Colombia in the II Hall of Pastry and Pastry Chef "XocoArt", which will take place during these three days at the Sheraton Hotel Bogota.
The purpose of my presence in the South American continent is give a lecture on digital transformation in the restaurant industry and a workshop or workshop about the Main techniques and tools to face the digital challenge in business supply.
This event is supported by the Ministry of Commerce, Industry and Tourism, ProColombia, the Bogota Chamber of Commerce and the Embassy of Belgium, with what surely will be a good opportunity to converse with colleagues from other countries, and check the entire atmosphere in the hospitality industry on the other side of the world.
On the first day of this event will be held a forum with free admission prior registration, where who wishes may attend conferences and panels that will develop the different national and international experts guests. He 22 Y 23 March lectures and workshops will be held.
My main objective it will be attendees know new opportunities as professionals in the hospitality and food available with this new digital universe. A context in which the relationships between customers and various hospitality businesses have been profoundly transformed and at a speed never known.
This requires mastering the techniques, tools and identify the benefits that these new environments generate, so I decided to divide this training four modules I consider fundamental:
- Module 1: The digital processing
- Module 2: Management social networking for businesses catering and food
- Module 3: Positioning and visibility through SEO / SEM techniques
- Module 4: Comprehensive management of online reputation
This will be a magnificent opportunity to promote awareness and training to enable contribute to the development and professionalization of the sector and promote the growth of food tourism in a global sense. An unmissable event for leading industry players in Colombia as restaurants, Hotels, tour operators and universities…See you in Bogota!