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Free wifi and social networks, an obligation for restaurants

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With technological improvements, the latest mobile market and updates Social Networks customer makes an immediate prescriptor. With them, there is an element that is pursued by everyone as if it were Harrison Ford in search of the Holy Grail in Indiana Jones and the Last Crusade, that element is none other than the wifi.

There are many positive reasons (hardly you find reasons to think otherwise) to install a free WiFi is available in the local, but there five stand out above all: Unlike the competition; customers and prescribers; customer loyalty; demand for and attracting tourists leads.

Nor can we ignore the marketiniana capacity representing the fact to offer wifi in business. Proof of this are the Marketing campaings launched by large companies such as Starbucks restoration (the great leader of the pro-wifi), KFC o McDonald's, through which have managed to drag customers just because their doors open Internet.

WiFi and Social Networks, a loudspeaker at low cost

Social networking and wireless wifi make up an irreducible marriage, imperturbable and enviable. With a slight reversal (ligerísima, in fact) a router and social networks (yes, the Facebook Ads work) can you get to reach a wider audience of which is thought. If we add the number of users of each social network figures are mareantes: more of 2.000 million users.

For some years they have lengthened meals in a matter of time, and not because more time is devoted to appetizers or to the desktop, but because before starting each dish There is a ritual that almost no one jumps, take pictures to share in networks.

Under this premise, "grace" of networks is the instantaneity. Being the first to upload the photo to Facebook or Instagram and tag the rest of the table has become a challenge almost like climbing a ochomil, and that's where he plays his party wifi, as 4G (and the large number of 3G remaining on the market) does not always help.

Facebook, Twitter, Instagram social networks ... all they have something in common and the struggle for direct, to become the communication channel 24h. An example of this is that the network of Mark Zuckerberg has been launched to broadcast live events, in full competition with Periscope and the differentiator Twitter (today). These features are only possible with good connection, as is the wifi.

Another common element existing social networks and WiFi is the ability to share. First were the infrared, He bluetooh then and now is the era of wifi. In addition to hanging a picture, video, a comment or a simple check-in, the viralización of the contents is greater and faster through the wireless connection par excellence that mobile data.

The data obtained thanks to wifi

Phone companies sell more and more gigas, but what the customer is looking for wifi, and hospitality businesses Wireless is a precious commodity. In recent times there have been numerous companies offering local restaurants and services through which many customer data are obtained and the number of followers increases in networks.

Since there Internet, users give up a lot of data to companies and that is the principle on which this service is based. Only granting a like on Facebook and email can you connect to wireless local.

This is nothing but a huge marketing tool for a small business. And it is only with the wifi and like consumer, a You can send all new local, the last dishes and cocktails incorporated into the letter, discounts for customer loyalty, schedule changes ... In short, una difusión de campañas con mayor extensión y rapidez y un mayor conocimiento de la marca a cambio de un simple like o follow.

The wifi is also for the worker

There are only positives customer facing the fact of having wifi in business, if not also facing the day to day management, without the shackles for cables. You can throw a commanding, an order arrives immediately and to expedite the service in a spectacular way; TPV improving the wifi to avoid past problems or simply a more controlled use are some examples.

It may seem a no-brainer, but all you can increase productivity is a necessary investment in which there is no skimping. And is that as Benjamin Franklin said time is money.

Free wifi and social networks, an obligation for restaurants
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About the Author

José Mª Fernández Yunquera

Journalist because of Julio Ruiz and Disco Grande de RNE3. After passing through cultural programs in Onda Madrid and AS Journal, way to my first five years in the sector gastronomic communication, with a special eye on the use of social networks and gourmet restaurants. Rock & Goal as a lifestyle.

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