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ElTenedor launches TheFork PAY: a new simple payment method, safe and effective

  • Through this new functionality, users will be able to pay directly from the ElTenedor app, quickly and without the need for contact, having greater control of your transactions.
  • TheFork PAY is now available in about 2.000 restaurants throughout Spain, among them are 100 featured in the MICHELIN Guide and large groups on the national scene such as SAGARDI.
  • COVID-19 has boosted “contactless” digital payment. According to a study by TheFork, he 66% of diners indicate that they prefer to pay the bill from their mobile phone and 74% confirm that you make at least three online payments per week, a figure that increases in an age range between 25 Y 45 years.

Life, after almost a year of pandemic, has changed remarkably in all areas, from the way we have fun with friends or family, to the way we consume in all kinds of establishments. A social distancing that has caused mobile digital services to be booming and the mobile market to potentially grow. According to Bank of Spain1, Consumers have minimized cash withdrawals from bank branches and, currently, they only exist in Spain 48.000 ATMs, the same ones installed there by 2002.

Some figures that show a change of habit on the part of consumers, that are reflected in the latest data provided by American Express2 about payments via mobile. About a third (32%) of their cardholders already make payments with their mobile phone on a monthly basis and in any type of establishment and more than a half (52%) they have their American Express card integrated into their phone.

A new functionality for a new reality

ElTenedor (group TheFork), in its commitment to a complete and effective digitization of the hospitality industry, also adapts to this new reality by announcing the launch of TheFork PAY. A new solution that allows you to pay the bill of the restaurants attached to the platform directly from the app itself, thus promoting “contactless” digital payment and better control of transactions

In a recent survey conducted in the 22 the markets where ElTenedor operates to analyze the behavior of its users, it was detected that the 66% of Spanish diners prefer to pay from their mobile and that the 74% of them make a minimum of three online payments a week, a figure that increased in people between 25 Y 45 years. As part of the same survey, This age range was asked about their intention to use TheFork PAY and a 67% confesses that he will use it regularly.

But how does TheFork PAY really work?

Security, speed and simplicity is what the new form of payment TheFork PAY offers. In fact, it is extremely easy to use. Half an hour after the reservation time, when you are in the restaurant and as long as it has this payment method activated, you receive a notification on your phone reminding you that you can pay with TheFork PAY. You can also access the payment by clicking on the banner displayed in the app where you can see the "Pay" button. Once the user accesses, you can enter the account amount and card number. If the card has already been saved, you just have to select it. After clicking on the button «Pay», It can choose to tip the restaurant and finish the operation. Of course, a payment confirmation is received via email and in the section dedicated to TheFork PAY in the user profile. On the other hand, when paying, the users can decide whether to add a suggestion to help improve and perfect restaurant service. And all without unnecessary waiting to have to pay the bill.

You can find the restaurants that have this payment method activated in a prominent section on the web and app, and they can also be detected by putting TheFork PAY in the search engine.

further, being “digital” pays off. For each payment with TheFork PAY the diner gets Yums (loyalty points) extra that you can exchange for discounts on future bookings. Definitely, an incentive for both diners and restaurants, that increase the attractiveness of reserving a table at your establishment.

¿Qué ventajas tiene para los restaurantes?

Hasta el momento, cerca de 2000 restaurantes en toda España ya han activado al pago digital con TheFork PAY, de los cuales casi 100 de ellos tienen alguna distinción en la Guía MICHELIN, grandes grupos y restaurantes independientes. Uno de los primeros grupos en activar esta nueva funcionalidad fue el Grupo Sagardi: “La decisión de la implantación del sistema de pago de The Fork PAY es fruto de nuestro interés por mejorar constantemente la experiencia del cliente y facilitar el proceso de pago es parte de ella. En Grupo Sagardi apostamos por simplificar y agilizar los procesos que ayudan a centrar al cliente en lo importante, disfrutar de una buena mesa”, comenta Juan Carlos Arriaga, Director de Marketing y Comunicación del Grupo Sagardi.

Entre las ventajas que tiene esta nueva funcionalidad para los restaurantes destaca la agilidad en el servicio. Al simplificar el proceso de pago para los clientes, permite que los hosteleros puedan realizar una rotación aún más rápida de las mesas e incrementar su clientela diaria. Sin olvidar que, a través de los pagos digitales, los usuarios son más propensos a la hora de dejar propina, ya que se solicita directamente desde la app. En los primeros test realizados por TheFork en Milán y Roma (2020) se pudo comprobar que el 20% de los pagos realizados con TheFork PAY incluyeron propina.

Además, no es necesario adquirir dispositivos adicionales o TPVs para realizar gestionar los pagos, la transacción se gestiona directamente desde el software de reservas ElTenedor Manager.

“La COVID-19 ha acelerado la digitalización del sector y de todos los procesos que se realizan en él: reservas, gestión de la sala, de proveedores y, por supuesto, la digitalización de los métodos de pago. Desde ElTenedor seguimos impulsando la digitalización de la hostelería e innovando para facilitar a los restaurantes su trabajo diario y también ayudarles a velar por la seguridad de sus comensales reduciendo al máximo el contacto, también a la hora de pagar. Sin duda, TheFork PAY nace para garantizar una transacción completamente segura a la vez que eficaz, tanto para comensales como para restauradores”, afirma Abraham Martin, director de Marketing de ElTenedor España.

Algunos de los restaurantes que ya han incluido TheFork PAY como método de pago:

1.Informe realizado por Banco de España del último trimestre del 2020 – Departamento de Sistemas de Pago y División de Vigilancia y Supervisión de Pagos

2.Datos ofrecidos por American Express sobre pagos móviles..

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Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.


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