Diners one of the Kpro restaurants, belonging to the fast food chain KFC, that is in the city of Hangzhou, China, They will be able to pay with face. The home has since last Friday with a new terminal inserted into the wall of the restaurant which allows our order and scans the client's face.
This is a new step in facial recognition, that allows us to forget about the cash, credit cards or smartphones. We are in the ultra customization of the payment process, which it has already reached Restaurants, and that will allow us to pay with face.
Ant Financial It is the subsidiary company of Chinese e-commerce giant Alibaba (BABA, Tech30) which has been responsible for launching this new service in the eastern city of Hangzhou. This is the latest example of growth experienced by the use of facial recognition by companies and government agencies in the most populous nation in the world.
How does the facial recognition Kpro?
Restaurant diners KPro, KFC brand in China well-known known in the country, Order perform a terminal then scans his face. If it matches the image of the photo identification stored in the system, the customer simply enter your phone number to confirm payment. Later, your food will be served by a restaurant employee.
The system is based on digital payment platform, Financial Alipay, which it has more than 500 million users worldwide and it allows people to access your application using Chinese users face. Official sources say the platform is KFC first physical store in the world using facial recognition software to accept payments.
A test that became a real project
How could it be otherwise, the chain is eager to offer this new technology to customers. The software analyzes more than six hundred facial features for a match, and does so through a 3D camera that handles a dynamic algorithm to ensure that people are not trying to trick her with photos or videos of another person.
This innovation was born just a year ago, en Wuzhen, a historic city that receives millions of visitors each year. The technology company Baidu (START, Tech30) began testing the facial recognition software in the millions of visitors it receives each year. The test was successful and today, a year later, all staff of the headquarters of Baidu can pay with their faces in the restaurant business.
China, the cradle of the implementation of technology in business
He will no more was an unsuccessful attempt by the same company Baidu, through a system should scanning the faces of customers to try to predict your order preferred based on factors such as age, mood and sex. It was too, but time to time.
Meanwhile, this new facial recognition system will eventually be introduced in retail outlets other than KFC Chinese. Dong Liyun, product manager Ant Financial has stated in the medio online CNN Tech that the objective of his company is "That one day people can go out without their smartphones, wallet or keys " He said.
And what is the secret performance of face recognition in China? It appears that the huge database of photos of citizens, as well as the huge number of images collected by Internet companies they have greatly facilitated the task of introducing facial recognition software in businesses such as restaurants.
Western technology companies have adopted a more cautious approach because of the privacy concerns. Nevertheless, in China, authorities are already combining facial recognition technology with network surveillance cameras, in order to control its citizens.
We'll have to wait a few months to see his arrival in Europe and to analyze the results of the implementation in China, where from and, It has a restaurant where you can pay by recognizing your face.