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January 2016: Calendar of marketing activities for restaurants

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New Year, new calendar. Since January start 2016 with good intentions and desire to make this year something special, nothing better to apply these marketing ideas to help restaurants attract and retain customers.

January is the coldest month in Spain, so not particularly inviting to do too much away from home, so you have to sharpen your wits and more than ever try to take advantage of all special days with which it is loaded calendar this month. We want to share with you some reasons or excuses for your restaurant differs and offer something new to your customers.

Suffice it to say that it is the month of soup, Hot tea, Oat, of simmer, serving good food and caring proposed weight. Thank also the month, donating blood, puzzles and creativity. Not bad to start the year, Besides, we include a calendar so you can choose which day or days you are better for action marketing your restaurant.

This time I want to emphasize the following selection 15 actions that can give much play. Clearly, there are many more and it all depends on your possibilities to choose one or the other. Just take some imagination and desire experiencing funny moments.

For example, Monday 4 -even dates are in familiares- is the day of Trivial. How about a contest with your customers? Those who have more successes could be a prize another day, well at least back to look at what position have been.

On Friday 8, day of the rombos -not to dress television-. It would be very funny to organize an event where attendees take clothes with rhombus, course and photos will be shared on your social networks. Another option is a contest with hashtag your restaurant photo and get more likes may have gift, next Saturday 9, promotion balloon for two. It is a good prize to participate and certainly an action that will generate a lot of 'noise' networks.

After ballooning surf weekend, on Wednesday 13, There are two possible actions that can also lead to talk. One is the day of rubber duck and the other is the day Poetry at work. Imagination to the power, What happens is you? I suggest that everyone who shares a photo in the restaurant, well with a rubber ducky or video reciting poetry, It will do the 20% discount on the cover charge another day.

And now comes the weekend again. On Friday 15 It is the day of hat. This accessory has come back into fashion is a good excuse for a campaign on social networks. A dinner for two do you think? You can set a simple draw, upload a personal photo with hat on your Facebook page or Twitter as well as a like and share. Among all participants draw and will be notified via networks.

Saturday 16, International Day spicy food. I propose something very American, a contest of spicy dishes. It is said that, rumored, rumored according Mexicans and Indians Spaniards can not stand much spicy ... so it's time to become clear or change our fame. Nothing better than a free dinner, when you have passed the effects of spiciness, pore armarnos valor de y participar.

Tuesday 19, Day Popcorn sweet and / or savory, in its dry side as millet or kiko, as ground corn bread or cake flour, fresh or roasted on the cob or corn flakes batter like ... What menu with these or other alternatives do you propose we? I hope that you leave the recipe.

On Wednesday 20, day of the Cheese lovers, which they are few. It occurs to me the special menu Cheese, with raclette, fondue, a varied tables, always adored cheese croquette ... and for dessert, as, the New York cheesecake-and I salivando-. I know it can be somewhat heavy a menu exclusively cheese, but you can always cut with accompaniments like vegetables, fruit nuts.

Thursday 21, day of the Hugs... never wrong, no? It's simple then, publishing in social networks regaláis hugs that day all who go to your restaurant, as little it will be fun and rewarding for both parties.

And on Friday arrives 22, day of white brownie, double pleasure. favorite dessert of many. It's a chance this day, What better way to sweeten the palates of your guests who give away with this delicious dessert to make promoting it in their social networks uploading photos and comments.

And Tuesday 26, we met the day spouse. If you have it will be celebrated. As a prelude to Valentine, And since it's Tuesday, What if we do couples night? Thus we transform some idle Tuesday on a special day.

carnivals approach, and Thursday 28 It is the day of kazoo, trumpet or pito de chapa chirigota instrument, in each safe place that has a name, and it will be used in one way or another, the case is to use. Taking advantage of these dates, What if from the restaurant grabaros dare you making a joke or song with the base of this instrument? Sure you are trending topic.

And on Friday 29, It is the day corn chips, an entree that gives much play. You can play with your touch to sauces providing best known as guacamole or cheese, or more new combinations of each place.

Finally I want to emphasize on Saturday 30, day of croissant. This bun supports both sweet and savory, so that I challenge to develop a selection of snacks or caps with croissant base. What do you propose? Already beginning to be hungry!

We have also included many more dates and gastronomic events that are part of American calendar (#usa), as they pose a very interesting contribution from two points of view, on the one hand the ability to generate excuses related marketing in restaurants Y, for other, any adjustments to these events in Spain in the future.

Calendar of marketing activities for January restaurants 2016

Marketing ideas for restaurants

Here is the schedule for January 2016:

Friday 1 from January

  • New Year
  • Day commit to new purposes

Saturday 2 from January

  • Pastry filled day (#usa)
  • Day buffet (#usa)
  • Day of Science Fiction (#usa)
  • Day Inspiration and Motivation (#usa)

Sunday 3 from January

  • Day chocolate cherries (#usa)
  • Toss Day fruitcake (#usa)
  • Day drinking straw (#usa)

Monday 4 from January

  • Spaghetti Day (#usa)
  • World Hypnotism Day
  • Day hit parade of pop music (#usa)
  • Trivial Day (#usa)

Tuesday 5 from January

  • Cabalgata de Reyes
  • Día de la nata montada (#usa)
  • Día de las aves

Miércoles 6 de Enero

  • Día de la torta dulce (#usa)
  • Día del frijol (#usa)
  • Día de acurrucarse (#usa)
  • Día del manzano

Jueves 7 de Enero

  • Día de la tempura (#usa)

Viernes 8 de Enero

  • Día del toffee (#usa)
  • Día de los rombos (#usa)

Sábado 9 de Enero

  • Día del albaricoque (#usa)
  • Día del ascenso en globo (#usa)

Domingo 10 de Enero

  • Día del chocolate agridulce (#usa)
  • Día de las persona peculiares (#usa)

Lunes 11 de Enero

  • Día del ponche caliente (#usa)
  • Día de la leche

Martes 12 de Enero

  • Día del mazapán
  • Día de limpie su escritorio (#usa)
  • Día del farmacéutico (#usa)

Miércoles 13 de Enero

  • Día del melocotón Melba (#usa)
  • Día del patito de goma (#usa)
  • Día de poesía en el trabajo (#usa)
  • Día de haga su sueño realidad (#usa)

Jueves 14 de Enero

  • Día del pastrami (#usa)
  • Día de vestir a tu mascota (#usa)

Viernes 15 de Enero

  • Día del helado de fresa (#usa)
  • Día del sombrero (#usa)
  • Día del dragón (#usa)

Sábado 16 de Enero

  • Día Internacional de la comida picante
  • Día de los Newtons de higo (#usa)

Domingo 17 de Enero

  • Día de la crema de ron caliente (#usa)
  • Día de los niños inventores (#usa)
  • Día de confirmar los propósitos de Año Nuevo (#usa)

Lunes 18 de Enero

  • Día del No Evento (#usa)
  • Día de Winnie the Pooh (#usa)

Martes 19 de Enero

  • Día de las palomitas (#usa)

Miércoles 20 de Enero

  • Día de los amantes del queso (#usa)
  • Día del chocolate con caramelo crujiente (#usa)
  • Día del Dj (#usa)
  • Día de la conservación del pingüino (#usa)

Jueves 21 de Enero

  • Día de la barrita de cereales (#usa)
  • Día del abrazo (#usa)
  • Día de la conservación de la ardilla (#usa)
  • Día Internacional del pantalón (#usa)

Viernes 22 de Enero

  • Día del brownie blanco (#usa)
  • Día de las mujeres de peso saludable (#usa)
  • Día de la Vida

Sábado 23 de Enero

  • Día del pastel (#usa)
  • Día del ruibarbo
  • Día de la escritura a mano (#usa)
  • Día de medir tus pies (#usa)

Domingo 24 de Enero

  • Día Mundial de la risa
  • Día de la cerveza en lata (#usa)
  • Día de la mantequilla de cacahuete (#usa)

Lunes 25 de Enero

  • Día del café irlandés
  • Día de decir lo contrario (#usa)

Martes 26 de Enero

  • Día del caramelo de cacahuete (#usa)
  • Día del cónyuge

Miércoles 27 de Enero

  • Día de la torta de chocolate (#usa)
  • Día del reloj de control o para fichar (#usa)
  • Día Internacional de la Conmemoración en Memoria de las Víctimas del Holocausto

Jueves 28 de Enero

  • Día de la tortita de arándanos (#usa)
  • Día del mirlitón, turuta o pito de chapa (Instrumento de chirigota)
  • Día europeo de la Protección de Datos

Viernes 29 de Enero

  • Día de los chips de maíz (#usa)
  • Día de los tacaños/avaros (#usa)
  • Día Internacional del puzzle

Sábado 30 de Enero

  • Día del croissant (#usa)
  • Día Escolar de la No Violencia y la Paz (DENIP)
  • Día de la diversión en el trabajo

Domingo 31 de Enero

  • Día del pan de trigo (#usa)
  • Día hacia atrás (#usa)
  • Día de inspirarse con el arte (#usa)

En esta lista tienes muchos motivos para generar acciones de marketing en tu restaurante, seguro que alguna de ellas puede llegar a ser un éxito. Como dijo Seth Godin: “No encuentres clientes para tus productos, encuentra productos para tus clientes.”


Aquí puedes descargar el calendario en PDF con las mejores ideas de marketing para restaurantes:

Enero 2016: Calendario de acciones de acciones de marketing para restaurantes


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Sobre el autor

Licenciado en Marketing y Sociología, especializado en nuevos mercados y comercio exterior. Biker tanto urbano como cross country. Apasionado de la gastronomía y de las tecnologías al servicio de la misma. Mi mayor suerte es despertar mirando al mar.

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