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January of 2017: marketing activities calendar for restaurants


New Year, new goals. Although many restaurants the work cycle begins in September and with it, the implementation of the business plan; for others the year goes to the lunar calendar and begins in January. It is a good time to take account, reflect on achievements, strengthen the methods that led you to obtain, and change procedures that do not work.

As for the daily work, Last December the hard period -We hope you had a fabulous month in terms of billing- weenen few weeks of lighter, in which usually decreases the result in box, so that It may be the ideal time to implement deals, create promotional ideas for your business and achieve this so do not get too gains. In this digital newspaper we want to give you some ideas of marketing actions to achieve your goals.

Kings coming

We could not help but mention, It is one of the traditional festivals with more roots in the country. This year also, the holiday falls on a Friday, With which, Thursday will be a good day yesterday and the weekend in general an opportunity to encourage your customers to visit.

If you open the Friday holiday please report on all channels you employ, tell your starting regulars these days. Make it known on your social networks, newsletter and even add a nice sign on the card you have on the facade of the local. You can make a Reyes special menu and so you warrant minimal consumption and add your offer a small menu of tapas at the bar, you know that day many people take an appetizer before rejoining their families.

that menu You can extend the weekend, and all these communication actions also practice them on the eve of Thursday, You can even make a promotion 2×1 goblets or cocktails, If you offer, to attract those people who come out at night for a while because the next day they do not work.

And why not?, If your budget allows and your restaurant is family, give to children some detail that does not involve a lot of money as a small blackboard with colors or a puzzle for them to play while parents talk and give each other gifts, these will be delighted with you.

The aim is to exploit date throughout the weekend and rematar with a flourish Christmas holiday period.

foreign celebrations that you can use in your restaurant

As we mentioned above, January is a good time to think about do different activities to attract new customers visit your business. One way to do this is create different events, to call attention for its unique concept.

To this end you can help with the festivals celebrated in other countries and adapting them to apply them in your restaurant or bar. The day 23, for example, It is celebrated in the United States National Day Handwrite, O Handwriting Day, You can use this time to devise an activity.

Depending on the type of business you have hospitality, more or less formal restaurant, café-patisserie or wine bar can create something related to celebration.

As ideas we propose make a shop microstories directed the participants to write a short story and includes a drink with a cap on the price for participating; announce the event beforehand and that day, whoever, take hand written message, leave it in a place established as a box for someone else to take him as a kind of exchange of inspirational messages.

You can also write small handwritten notes with a motivational phrase and be left to each client account, and even add another blank note for them write what they want about your local. If your restaurant is family, You can provide material for children to write and practice.

The day 27, the same country pays him tribute to the chocolate cake as there are very few people who do not like this sweet, You can take advantage of the celebration. Make special chocolate cake that day, tell your staff that promotes among customers who request it for dessert and present it in a nice way; makes a chocolate tasting pies if your space allows; Make a workshop for making chocolate cakes; minitartas produces a chocolate with coffee regálalas.

You can actions that generate direct monetary gain or other input involving a detail for your visitors, but what, in the long run, will mean added value to what we all seek as clients: a good experience.

El 14 y 15 de enero, en la ciudad francesa de Sarlat, se celebra la Fiesta de la Trufa, y con lo apreciado que es este hongo en España, si la oferta gastronómica de tu negocio es francesa o mediterránea, o simplemente le rindes culto al buen producto, puedes emplear esta fecha para programar un menú degustación, platos especiales, catas o talleres alrededor de la trufa. Verás que a tu clientela le encanta.

Haz aquello que tienes pendiente para la promoción de tu restaurante

Por último, este mes queremos aprovechar para hacerte una serie de sugerencias algo distintas. Muchas veces, el trabajo diario en hostelería es tan absorbente que no hay mucho tiempo para hacer algunas cosas que, aunque no forman parte del trabajo directo, a día de hoy son imprescindibles para tu negocio.

Si enero es un mes un poco más flojo en tu local, aprovecha para hacer o mejorar la página web de tu restaurante, esa que tienes pendiente desde hace tanto tiempo, recuerda que esta es tu carta de presentación en Internet y en muchas ocasiones el primer impacto que muchos usuarios/clientes tienen con tu negocio.

Si vas a dar el paso, estos post te resultarán de gran ayuda:

Si tienes una clientela fija y poco a poco te has ido haciendo una base de datos con sus direcciones, es el momento de configurar una newsletter semanal o quincenal para contarle historias con las actividades y productos de tu local, darle información útil como recetas, actividades culturales de la zona o desearle una feliz Navidad. El email marketing es un excelente canal para comunicarte de forma directa con tu cliente y aportarle contenido de valor, que a la larga beneficiará tu negocio.

En DiegoCoquillat.com te deseamos que tenga un excelente 2017, lleno de trabajo, de evolución en tu negocio y crecimiento. Esperamos que estas ideas de acciones de marketing para restaurantes te resulten útiles, ¡feliz Año Nuevo!

Calendario de Enero 2017

Enero 2017: Calendario de acciones de marketing para restaurantesEnero 2017: Calendario de acciones de marketing para restaurantes

Día 6

  • Día de Reyes

Día 8

  • La Vijanera, Silió, Cantabria

Día 12

  • Día de San Arcadio, Osuna

Día 14

  • San Antonio Abad, Graus (Huesca)

Día 22

  • Celebration Of Life Day

Día 23

  • Women’s Healthy Weight Day (#usa)
  • National Handwriting Day (#usa)

Día 27

  • National Chocolate Cake Day (#usa)

Día 29

  • International Puzzle Day (#usa)
  • Fiesta de las Cuadrillas, Barranda (Murcia)

Hasta el 24-1 Festival Internacional de las Artes Escénicas, Sevilla

Hasta el 6 de enero, Bailes del Niño, Albacete

Hasta el 8 de enero, Los pastores de Calaf, Calaf

Aquí puedes descargar el calendario en PDF con las mejores ideas de marketing para restaurantes:

Enero 2017: Calendario de acciones de marketing para restaurantes

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Sobre el autor

Periodista y escribidora. Aunque ante todo buscadora. Especialista en creación y corrección de contenidos online e historias gastronómicas. Veo, huelo y como, luego escribo.


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