fbpx Smiley face

Facebook bursts back into the world of restaurants joining the delivery business


The social network Facebook continues its conversion into marketplace final offering a service that allow you to order delivery today in the United States.

This new service to personalized travel guides and recommendations for any destination that we can consult adds once reached the place thanks geotagging your user, and the ability to talk to your hotel by your chatbot Messenger. But now we have a number of options based on that offer different delivery companies that They will allow us to order our food at home without leaving the application.

Facebook: a new agent in the food business at home

Although this service took months in the plans of the company, It was this week when we have seen how se ponía en marcha esta nueva función en la red social.

Empresas especializadas en delivery como EatStreet, Delivery.com, by Dash, ChowNow y Olo, or restaurants with tradition in the service of home food like Jack in the Box, Five Guys, Papa John's and Panera have served as inspiration for the creation of this new functionality Facebook.

An innovation that serves this social network to reassert itself as one of the most powerful digital tools for the hospitality industry, allowing to reach more than 1.890 million users worldwide and 22 million in Spain, besides being selective about the audience you want addressed through its powerful segmentation.

And not only that, thanks to geotagging From Facebook, any user can explore the variety of restaurants that are in the area. In the case of finding a restaurant that offers delivery, we can choose the service you want to perform the operation, for example EatStreet, without leaving the application.

Desde aquellos negocios locales hasta las cadenas internacionales de restaurantes, Facebook will include all establishments in its new offer, allowing users to quickly see what your contacts are saying about these restaurants.

Benefits for users and for restaurants

We hope that soon starts up this update Spain, although so far no date for it, and we must be content to see how it works in USA.

Pero no podemos dejar de destacar la estrategia de la red social de Zuckerberg para ganar interacción y visibilidad en las fan pages restaurants and businesses around the world. Because alliances proposed are always based on a Win to Win: both that restaurants benefit from the advantages from use the network as the main showcase of your business and enhance your brand, Facebook gets economic benefit from increased participation rates users through advertising… as simple as that!

And from now on it will compitiendo directamente con otras aplicaciones y plataformas food delivery or restaurant reservations management.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


Leave a comment