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February of 2019: marketing activities calendar for restaurants

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This year the Carnivals are delayed and February is empty of important holidays. In addition to find ourselves in a traditionally slow time of year in the commercial sense, February is the shortest day of the year so the volume of business done within the period is usually shorter month by default.

Despite the above, Do not be victimized by the difficulties. Some of the tips we mentioned in our previous calendar of marketing for restaurants still in force; namely, winter sales continue in most establishments until March and is still time establish possible collaborations with nearby businesses.

But if it has already been tried last month and it is now looking for something purely associated to February, There are three particularly viable alternatives that establish interesting developments in the restaurant.

strategies marketing for restaurants associated with the restoration fairs

February is especially copado of important appointments for the restorer. Madrid is celebrated throughout this month Gastrofestival, Shared Hospitality Day "mix", he HIP 2019 o Hospitality Innovation Planet, and the International Exhibition of Bakery, Cake shop, Gelateria and Café «Intersicop» 2019.

Although the vast capital hosts the largest number of events, many others are scattered throughout the Spanish geography. For example Valencia hosts Valencia Culinary Meeting, Avilés enjoys its own fair Food Hall restoration and Equipment Northern Spain «Salenor» 2019, Almería becomes host city of the VII Congress of Haute Cuisine in Miniature "Minimal" and revels in Malaga three events of similar caliber.

Restaurants in the area are subject to special criticism during the celebration of these fairs since to these places numerous specialized critics move in gastronomy, industry personalities, chefs and restaurateurs famous, and writers dedicated to industry.

Using a strategy marketing Parasitic type for restaurants (one that uses the popularity of an event for personal gain), You can get attract these illustrious guests. And although direct income earned can not be very high, there is a strong possibility that these people highlight the work done on the premises in their social networks. In the case of influencers foodies renowned, This may involve clients avalanches.

Another possible ploy is to offer discounts to those who can show badges or passes to these events. So we make sure that the right people pass through our restaurant.

Valentine and non Valentine

On Valentine's Day lunch and dinner a couple soar. They do so much that we have witnessed cases of boycott among companies reserves just have occurred on this date as indicated. And it is to fill the dining room 14 February is not difficult if you have a warm and welcoming atmosphere where appointments can successfully pass.

Of course, not everyone has couple. Some mismatched do not enjoy loving both air transpires in Valentine. In fact, many of them would be thrown headlong into an encounter with a person. Say ... A Blind Date!

If you see that you do not have enough reserves to fill all your tables, organize an evening of blind dates can be a winning proposition. They are becoming more common and there are many people who simply attend them with intent to have fun or curiosity.

This is not everything. The days 13, 14 Y 15 February, depending on the place, also celebrated the day bachelor. At this time of life is celebrated those who for one reason or another are in singleness. One possible promotions for restaurants that block at this time is a discount for those diners who eat on the premises unaccompanied. You may be surprised how many people will be willing to take your offer.

Actions for specific groups and especially those of a social nature

During February, the World Health Organization has set several dates indicated that patients suffering from some terrible disease is engaged. A) Yes, we have the International Cancer Day, International Childhood Cancer Day and the International Rare Disease Day.

Some strategies marketing for restaurants you can join our social responsibility. A) Yes, They can be offered discounted to those afflicted by some of these pathologies menus, or offer menus in which a portion of the amount is allocated to an NGO to research on diseases or provide assistance to those suffer them.

Calendar February marketing actions 2019

February of 2019: marketing activities calendar for restaurants Download the #ClubDiegoCoquillat

1 February

  • Continued Gastrofestival 2019 in Madrid
  • National Day Cake Pop (OF. UU.)
  • Baked Alaska National Day (OF. UU.)
  • National Chocolate Day Black (OF. UU.)

2 February

  • Pisco Sour Day (Peru)
  • National Day Tater Tots (OF. UU.)

3 February

  • XXIII edition of the Feast of the Massacre of Ardales, Málaga
  • National Day Pachamanca (Peru)
  • National Day Carrot Cake (OF. UU.)

4 February

  • World Cancer Day
  • VI International Forum Culinary Action in the Basque Culinary Center, Guipúzcoa
  • VII Congress of Marketing Gastronomic 'GastroMarketing' in Málaga
  • Professional Salon Equipment, Food and Hospitality and Tourism Services "H & T 'in Málaga
  • Shared Hospitality Day "mix" in the Palacio de Neptuno, Madrid
  • Ginebralia in Málaga
  • National Day Stuffed Mushrooms (OF. UU.)
  • Appreciation Day Greaves (OF. UU.)

5 February

  • VI International Forum Culinary Action in the Basque Culinary Center, Guipúzcoa
  • Professional Salon Equipment, Food and Hospitality and Tourism Services "H & T 'in Málaga
  • Ginebralia in Málaga
  • National Day of Nutella (OF. UU.)
  • National Day Frozen Yogurt (OF. UU.)

6 February

  • Professional Salon Equipment, Food and Hospitality and Tourism Services "H & T 'in Málaga
  • Salon International Culinary Tourism "Lunch" in Orense
  • National Day Chops (OF. UU.)

7 February

  • Salon International Culinary Tourism "Lunch" in Orense
  • National Day Fettuccini Alfredo Sauce to (OF. UU.)

8 February

  • Salon International Culinary Tourism "Lunch" in Orense
  • National Apple Festival Rock (Argentina)
  • National Day Barrita Treacle (OF. UU.)
  • National Day of the Potato Lovers (OF. UU.)

9 February

  • Salon International Culinary Tourism "Lunch" in Orense
  • National Apple Festival Rock (Argentina)
  • National Day Pizza (OF. UU.)

10 February

  • Conclusion Gastrofestival 2019 in Madrid
  • Salon International Culinary Tourism "Lunch" in Orense
  • National Apple Festival Rock (Argentina)
  • National Brownie Day with cream cheese (OF. UU.)

11 February

  • World Day of the Sick
  • National Day Chocolate Wafer filled with Mint (OF. UU.)

12 February

  • Darwin Day
  • National Day Raisin Pudding (OF. UU.)
  • National Day Cake (OF. UU.)

13 February

  • Single Day
  • National Day Tortellini (OF. UU.)
  • National Day of Italian food (OF. UU.)

14 February

  • Valentine's Day
  • National Day Cream Filled Chocolate bars (OF. UU.)

15 February

  • Single Day
  • International Childhood Cancer Day
  • Me Gusta Gran Canaria in Las Palmas
  • National Day Chicle (OF. UU.)

16 February

  • Me Gusta Gran Canaria in Las Palmas
  • XVII Edition Truffle Fair in Abejar Soria, Soria
  • National Almond Day (OF. UU.)

17 February

  • Me Gusta Gran Canaria in Las Palmas
  • XVII Edition Truffle Fair in Abejar Soria, Soria
  • National Coffee Day Milk (OF. UU.)

18 February

  • Me Gusta Gran Canaria in Las Palmas
  • Selection hall of Penin Guide Málaga in Málaga
  • Planet Hospitality Innovation in IFEMA Madrid
  • Exhibition of Food and Equipment Northern Spain "Salenor" 2019 Aviles, Asturias
  • National Day Drinking Wine (OF. UU.)

19 February

  • Planet Hospitality Innovation in IFEMA Madrid
  • Exhibition of Food and Equipment Northern Spain "Salenor" 2019 Aviles, Asturias

20 February

  • Planet Hospitality Innovation in IFEMA Madrid
  • Gala and awards ceremony The Best Digital Restaurants # TheBestDR2019 (in # HIP2019)
  • Exhibition of Food and Equipment Northern Spain "Salenor" 2019 Aviles, Asturias
  • National Cherry Pie Day (OF. UU.)
  • National Day Muffin (OF. UU.)

21 February

  • National Pancake Day (OF. UU.)
  • National Sticky Bun Day (OF. UU.)

22 February

  • National Margarita Day (OF. UU.)
  • National Day to cook a Batata (OF. UU.)

23 February

  • 47Th National Festival of Exaltation of Botillo in Bembibre, Lion
  • International Exhibition Bakery, Cake shop, Gelateria and Café 'Intersicop " 2019 in Madrid
  • National Chili Day (OF. UU.)
  • National Banana Bread Day (OF. UU.)

24 February

  • LI Fair cooked Lalin, Pontevedra
  • VII Congress of Haute Cuisine in Miniature 'Minimal' in Almería
  • National Day Nachos (OF. UU.)

25 February

  • Culinary Meeting in Valencia Valencia
  • VII Congress of Haute Cuisine in Miniature 'Minimal' in Almería
  • National Day Chocolate Covered Peanuts (OF. UU.)
  • National Day clam chowder (OF. UU.)

26 February

  • Culinary Meeting in Valencia Valencia
  • VII Congress of Haute Cuisine in Miniature 'Minimal' in Almería
  • International competition Creative Cuisine Red Gamba de Dénia 2019 in Dénia, Alicante
  • Expo meat and dairy 2019 In Monterrey (Mexico)
  • National Pistachio Day (OF. UU.)

27 February

  • World Day of NGOs
  • Culinary Meeting in Valencia Valencia
  • Expo meat and dairy 2019 In Monterrey (Mexico)
  • National Day Strawberries (OF. UU.)
  • Kahlua National Day (OF. UU.)

28 February

  • Andalucia's day
  • Day span Calatayud, Zaragoza
  • XVI Edition of Seven Ramales soup in El Burgo, Málaga
  • Les party in Pola de Siero Comadres, Asturias
  • Culinary Meeting in Valencia Valencia
  • Expo meat and dairy 2019 In Monterrey (Mexico)
  • National Day Chocolate Souffle

#ClubDiegoCoquillat download the schedule in PDF with the best marketing ideas for restaurants:

February of 2019: marketing activities calendar for restaurants


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Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.

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