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top Grill, lovebrand of the Spanish restoration


Marketing actions perfectly built and directed the target audience. Therein lies the success of the digital communication strategy which he has led to top Grill this peak since it landed in Spain.

When we arrived in Madrid we did not know anyone, nor did we budget for a communications agency”, argues Daniela Goicoechea, CMO of the company. “We had to learn to move on social networks and digest all feedback we could get them. Many agencies want to work with us, but all we've said no. We believe that the story told from the inside is sincere and has more strength”.

On the 10th anniversary of National Marketing Awards, Goiko Grill was winner in the category of Startups and SMEs. Daniela received the award Goicoechea, delivered by Sandra Sancho, Director of Marketing and Communications MYTAXI, who explains that “They have earned for their marketing perfectly created for your target audience ". Additionally, the company received a check for 3.000 euros delivered by Mamen Franco, Director of Strategic Planning and responsible for Equmedia communication.

Marketing Association of Spain brought together personalities and most influential companies in the sector in the new edition of the National Awards for Marketing. Hipodromo de la Zarzuela received almost thousand professionals who hoped to announce the winners in different categories: Brand, Innovation, Marketing Social, Startups and SMEs, internationalization LATAM (Spanish companies in LATAM), Internationalization and LATAM (Latin American companies in LATAM). Additionally, He was awarded the Best Professional Marketing and Business Leader Marketing Impeller.

#GoikoMKT like internally call the department of marketing and communication- It is very clear: "We tell the story of Goiko Grill". They are an honest and transparent reflection of the story behind the burgers. The need led them to learn, to make quick decisions, identify your audience and change. It is not in vain the marketing team Goiko has become a benchmark in the sector.

They have managed to position the brand as the LoveBrand the Spanish restoration and they are positioned at #9 brands retail in Spain more relevant in social networks. This is manifested in his Instagram account, -owned engagement unmatched, achieved through the direct interaction with your followers and customers.

Then, the share the 10 more viral publications brand this year 2018 in your account Instagram:

GIVEAWAY CLOSED!! winner: @maraprzz >>> HAPPY VALENTINES DAY! 💘💘💘 Let's be honest ... We know you do not have to dine today because (as usual) you forgot to make a reservation for tonight. But luckily for you today in Goiko we are listening to love songs top (And IIIIIIII Will Always Loveeeeee Youuuuuuuuuuu 🎵🎵🎵) and we feel romanticones and eager to spread the love >>> Why we are giving away dinner for two TONIGHT IN GOIKO! 🍔🍔🍔 1⃣ FOLLOW US 2⃣ DALE LIKE A ESTA PHOTO 3⃣ MENTION YOUR BELOVED / A, YOUR FRIEND / A, YOUR CAT / A, Your neighbor / A, MARIO / A CASAS ... with whoever you want for dinner tonight. The more people mention more opportunities you have to win! 4⃣ SHARE YOUR STORIES AND TAKE IN TWO decanters GOIKO DINNER WITH YOUR GIFT. YOU’RE WELCOMED— Atentamente #GoikoCupido 💘

A shared publishing ABOVE GRILL (@goikogrill) he

And to celebrate: We are raffling 5 GORDONUTS!!! So you can be the first to try this week. To participate: 1⃣ Dale like al post ❤ and siga ✔ 2⃣ Gordito mentions that friend Happy 3⃣ If you want to double your prize share this post on your stories and menciónanos 😉 🔹 Participates mentioning as many friends as you want, a citation for comment. 🔹 Valid for lunch and dinner Monday through Friday at any @Goikogrill to 25/5 🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩 Date tough on #FOB and Métele to #Gordonut. Until we do not have sweat Bacon! #wedonutcare 🍩🍔❤🍔🍩🍔🍩🍔🍩🍔🍩❤🍩😍😍🍩❤🍔 Draw valid until Monday 21/5 to 18:00. Winners will be chosen at random and announce by Tuesday stories 22/5 🍩❤🍩❤🍩❤🍩❤🍩❤🍩❤🍩❤🍩 #Draw #goikogrill #goiko #sorteo #donut #donutlover #doughnut #donutporn #burgerporn #eeeeeats #giveaway #foodporn #operacionbikini #fob #operaciongoikini

A shared publishing ABOVE GRILL (@goikogrill) he

That day you wake up, you look in the mirror and you say seriously that the time has come to leave behind fatness… 🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩 That you propose to sign up for the gym, leave the elevators to go up the stairs, you make a list of food to the market that seems to you to be rabbit. 🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩 That day you think it's time to say goodbye to flab more because summer looks and you have to show the flesh … we say F. O. B f * ck bikini operation because WE 🍩 We bring to CARE 🍩🍔🍩🍔🍩🍔🍩🍔🍩🍔🍩🍔🍩🍔🍩 #GORDONUT 🍩🍔🍩🍔🍩🍔🍩🍔🍩🍔🍩🍔🍩🍔🍩 The only burger letter that dares to wear a pair of 🍩🍩, egg, lots of cheese and bacon will make you sweat and get wet with maple overhand 🤤 Available in all Goiko Monday through Friday, for only 1 month to not overdo! (Madrid tomorrow, other cities available from Tuesday) TODAY AT 18 We are giving away 5 🍩🍔🍩 Book @goikogrill From now to try #goikogrill #nueva #goiko #wedonutcare #fob #fobeo #gordonut #operacionbikini #fuckoperacionbikini #verano #dieta #antidieta #cheatmeal #comidatrampa

A shared publishing ABOVE GRILL (@goikogrill) he

Other winning companies were nominated and Estrella Damm, McDonald’s, BBVA, Sanitas, A3 Media Foundation, LaLiga, Santander, 100 Montaditos, Beers La Virgen, Celta de Vigo, Totto, Bimbo group, Estrella Galicia, Telefónica, Pacari Milk Chocolates and Central Asturiana.

Recently, LCatterton, the private equity firm focused on private equity consumers world's largest, announced a definitive agreement to make a strategic investment in Goiko Grill, thus ensuring plans international expantion.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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