Marketing actions perfectly built and directed the target audience. Therein lies the success of the digital communication strategy which he has led to top Grill this peak since it landed in Spain.
“When we arrived in Madrid we did not know anyone, nor did we budget for a communications agency”, argues Daniela Goicoechea, CMO of the company. “We had to learn to move on social networks and digest all feedback we could get them. Many agencies want to work with us, but all we've said no. We believe that the story told from the inside is sincere and has more strength”.
On the 10th anniversary of National Marketing Awards, Goiko Grill was winner in the category of Startups and SMEs. Daniela received the award Goicoechea, delivered by Sandra Sancho, Director of Marketing and Communications MYTAXI, who explains that “They have earned for their marketing perfectly created for your target audience ". Additionally, the company received a check for 3.000 euros delivered by Mamen Franco, Director of Strategic Planning and responsible for Equmedia communication.
Marketing Association of Spain brought together personalities and most influential companies in the sector in the new edition of the National Awards for Marketing. Hipodromo de la Zarzuela received almost thousand professionals who hoped to announce the winners in different categories: Brand, Innovation, Marketing Social, Startups and SMEs, internationalization LATAM (Spanish companies in LATAM), Internationalization and LATAM (Latin American companies in LATAM). Additionally, He was awarded the Best Professional Marketing and Business Leader Marketing Impeller.
#GoikoMKT like internally call the department of marketing and communication- It is very clear: "We tell the story of Goiko Grill". They are an honest and transparent reflection of the story behind the burgers. The need led them to learn, to make quick decisions, identify your audience and change. It is not in vain the marketing team Goiko has become a benchmark in the sector.
They have managed to position the brand as the LoveBrand the Spanish restoration and they are positioned at #9 brands retail in Spain more relevant in social networks. This is manifested in his Instagram account, -owned engagement unmatched, achieved through the direct interaction with your followers and customers.
Then, the share the 10 more viral publications brand this year 2018 in your account Instagram:
Otras empresas nominadas y ganadoras fueron Estrella Damm, McDonald’s, BBVA, Sanitas, Fundación A3 Media, LaLiga, Santander, 100 Montaditos, Cervezas La Virgen, Real Club Celta de Vigo, Totto, Grupo Bimbo, Estrella Galicia, Telefónica, Pacari Chocolates y Central Leche Asturiana.
Recientemente, LCatterton, la firma de capital privado enfocada en consumidores de capital privado más grande del mundo, anunció un acuerdo definitivo para hacer una inversión estratégica en Goiko Grill, asegurando así sus planes de expansión internacional.
