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top Grill, lovebrand of the Spanish restoration

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Marketing actions perfectly built and directed the target audience. Therein lies the success of the digital communication strategy which he has led to top Grill this peak since it landed in Spain.

When we arrived in Madrid we did not know anyone, nor did we budget for a communications agency”, argues Daniela Goicoechea, CMO of the company. “We had to learn to move on social networks and digest all feedback we could get them. Many agencies want to work with us, but all we've said no. We believe that the story told from the inside is sincere and has more strength”.

On the 10th anniversary of National Marketing Awards, Goiko Grill was winner in the category of Startups and SMEs. Daniela received the award Goicoechea, delivered by Sandra Sancho, Director of Marketing and Communications MYTAXI, who explains that “They have earned for their marketing perfectly created for your target audience ". Additionally, the company received a check for 3.000 euros delivered by Mamen Franco, Director of Strategic Planning and responsible for Equmedia communication.

Marketing Association of Spain brought together personalities and most influential companies in the sector in the new edition of the National Awards for Marketing. Hipodromo de la Zarzuela received almost thousand professionals who hoped to announce the winners in different categories: Brand, Innovation, Marketing Social, Startups and SMEs, internationalization LATAM (Spanish companies in LATAM), Internationalization and LATAM (Latin American companies in LATAM). Additionally, He was awarded the Best Professional Marketing and Business Leader Marketing Impeller.

#GoikoMKT like internally call the department of marketing and communication- It is very clear: "We tell the story of Goiko Grill". They are an honest and transparent reflection of the story behind the burgers. The need led them to learn, to make quick decisions, identify your audience and change. It is not in vain the marketing team Goiko has become a benchmark in the sector.

They have managed to position the brand as the LoveBrand the Spanish restoration and they are positioned at #9 brands retail in Spain more relevant in social networks. This is manifested in his Instagram account, -owned engagement unmatched, achieved through the direct interaction with your followers and customers.

Then, the share the 10 more viral publications brand this year 2018 in your account Instagram:

GIVEAWAY CLOSED!! winner: @maraprzz >>> HAPPY VALENTINES DAY! 💘💘💘 Let's be honest ... We know you do not have to dine today because (as usual) you forgot to make a reservation for tonight. But luckily for you today in Goiko we are listening to love songs top (And IIIIIIII Will Always Loveeeeee Youuuuuuuuuuu 🎵🎵🎵) and we feel romanticones and eager to spread the love >>> Why we are giving away dinner for two TONIGHT IN GOIKO! 🍔🍔🍔 1⃣ FOLLOW US 2⃣ DALE LIKE A ESTA PHOTO 3⃣ MENTION YOUR BELOVED / A, YOUR FRIEND / A, YOUR CAT / A, Your neighbor / A, MARIO / A CASAS ... with whoever you want for dinner tonight. The more people mention more opportunities you have to win! 4⃣ SHARE YOUR STORIES AND TAKE IN TWO decanters GOIKO DINNER WITH YOUR GIFT. YOU’RE WELCOMED— Atentamente #GoikoCupido 💘

A shared publishing ABOVE GRILL (@goikogrill) he

And to celebrate: We are raffling 5 GORDONUTS!!! So you can be the first to try this week. To participate: 1⃣ Dale like al post ❤ and siga ✔ 2⃣ Gordito mentions that friend Happy 3⃣ If you want to double your prize share this post on your stories and menciónanos 😉 🔹 Participates mentioning as many friends as you want, a citation for comment. 🔹 Valid for lunch and dinner Monday through Friday at any @Goikogrill to 25/5 🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩 Date tough on #FOB and Métele to #Gordonut. Until we do not have sweat Bacon! #wedonutcare 🍩🍔❤🍔🍩🍔🍩🍔🍩🍔🍩❤🍩😍😍🍩❤🍔 Draw valid until Monday 21/5 to 18:00. Winners will be chosen at random and announce by Tuesday stories 22/5 🍩❤🍩❤🍩❤🍩❤🍩❤🍩❤🍩❤🍩 #Draw #goikogrill #goiko #sorteo #donut #donutlover #doughnut #donutporn #burgerporn #eeeeeats #giveaway #foodporn #operacionbikini #fob #operaciongoikini

A shared publishing ABOVE GRILL (@goikogrill) he

SORTEO CERRADO! Felicidades @lg_gloria! —— AYER CELEBRAMOS NUESTRO 5to CUMPLEAÑOS!!!! 🎂🎂🎂 Y por eso queremos regalar UNA CENA PARA CUATRO a una persona que también esté de cumpleaños!!! Si cumples años este mes de marzo participa para celebrarlo con mucho #goikoporn 🍔🍔🍔🍔🍔 1⃣ DALE 💙 A ESTA FOTO 2⃣ SIGUE @goikogrill 3⃣ COMENTA LA FECHA DE TU CUMPLEAÑOS Y MENCIONA A LAS PERSONAS QUE QUIERES QUE TE ACOMPAÑEN! —> Debes cumplir años en marzo! 4⃣ MENCIONA A TODOS TUS AMIGOS QUE CUMPLAN AÑOS ESTE MES PARA QUE PARTICIPEN TAMBIÉN 4⃣ Si lo compartes en tu story y ganas puedes invitar a una persona más a tu cena! . . Gracias @borja487 por la foto! #goiko #goikogrill #sorteo #cumpleaños #burger #goikoporn #hamburguesa #burgerporn #giveaway

Una publicación compartida de GOIKO GRILL (@goikogrill) el

Ese día que te levantas, te ves al espejo y te dices seriamente que ha llegado el momento de dejar la gordura atrás… 🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩 Que te propones inscribirte en el gym, dejar los ascensores para subir corriendo las escaleras, que haces una lista de comida para el mercado que parece que fueses conejo. 🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩🍩 Ese día que crees que ha llegado el momento de despedirte de los michelines de más porque se asoma el verano y hay que mostrar la carne … Decimos F. O. B f*ck operación bikini Porque WE 🍩 CARE Te traemos a 🍩🍔🍩🍔🍩🍔🍩🍔🍩🍔🍩🍔🍩🍔🍩 #GORDONUT 🍩🍔🍩🍔🍩🍔🍩🍔🍩🍔🍩🍔🍩🍔🍩 La única burger de la carta que se atreve a ponerse un par de 🍩🍩, un huevo, mucho queso y que te hará sudar bacon y mojarte con maple por todo lo alto 🤤 Disponible en todos los Goiko de lunes a viernes, durante solo 1 mes para que tampoco abuses! (Madrid desde mañana, resto de las ciudades disponible desde el martes) HOY A LAS 18 SORTEAREMOS 5 🍩🍔🍩 Reserva en @goikogrill Desde ya para probarla #goikogrill #goiko #nueva #wedonutcare #fob #fobeo #gordonut #operacionbikini #fuckoperacionbikini #verano #dieta #antidieta #cheatmeal #comidatrampa

Una publicación compartida de GOIKO GRILL (@goikogrill) el

Otras empresas nominadas y ganadoras fueron Estrella Damm, McDonald’s, BBVA, Sanitas, Fundación A3 Media, LaLiga, Santander, 100 Montaditos, Cervezas La Virgen, Real Club Celta de Vigo, Totto, Grupo Bimbo, Estrella Galicia, Telefónica, Pacari Chocolates y Central Leche Asturiana.

Recientemente, LCatterton, la firma de capital privado enfocada en consumidores de capital privado más grande del mundo, anunció un acuerdo definitivo para hacer una inversión estratégica en Goiko Grill, asegurando así sus planes de expansión internacional.

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Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.

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