Like all our readers and followers know, Goiko Grill was taught winner The Best Digital Restaurants 2019 #TheBestDR19 in the category of best digital group or franchise restaurants in Spain, we deliver a few months ago.
It seems that its commitment to digitization continues to grow and is that according to the latest Icarus Panel Analytics Restoration, Companies in this sector most important social networks in Spain in the first five months 2019 have been top Grill, McDonalds y Gino’s. The remaining top 10 brands with greater visibility and impact on social networks in the field of restoration have been Starbucks, Tagliatella, Telepizza, Domino’s Pizza, Burger King, VIP’s y Foster’s Hollywood. In the study, produced by Epsilon Technologies, They have been analyzed almost 15.000 content of profiles on social networks 28 brands the catering industry, with a total aggregate 100 Facebook profiles, Twitter, Instagram and YouTube, with the aim of developing a social media ranking and identify key strategies for successful communication of these brands.
Full details of Icarus Analytics Restoration Panel 2019 You can be downloaded here: https://epsilontec.clickfunnels.com/descarga-panel-restauracion
The main drivers of growth in social networking companies in the catering sector are raffles, the consumption moments and the photo sharing users.
top Grill leads the ranking thanks to interactions generated a loyal community, which is committed to communicate consumption moments via network, and the strength of the raffles. further, relevant interaction volumes obtained thanks to creative sentences related dishes.
McDonald’s, second ranking, It focuses on the offers publications products and moments of consumption, and meanwhile, Gino’s focuses its strategy on social networks in raffles.
With almost 7 million total interactions in the first five months 2019, the catering sector increases 33% in interactions and 16% in respect of viral 2018, confirming the good performance of the sector in social networks.
RESTORATION LEADERS IN INSTAGRAM
Goiko Grill also leads the ranking in Instagram, network that stands for increasing its quota 60% over the previous year and protrudes as the largest generator of interactions 76% (more of 5 milllones)
The other leading companies in the renovation sector are interactions Instagram, this order, Gino’s, Starbucks, Tagliatella, Domino’s Pizza, VIP’s, Foster’s Hollywood, Burger King y TGI Fridays.