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top Grill, leader of the Spanish restoration in social networks

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Like all our readers and followers know, Goiko Grill was taught winner The Best Digital Restaurants 2019 #TheBestDR19 in the category of best digital group or franchise restaurants in Spain, we deliver a few months ago.

It seems that its commitment to digitization continues to grow and is that according to the latest Icarus Panel Analytics Restoration, Companies in this sector most important social networks in Spain in the first five months 2019 have been top Grill, McDonalds y Gino’s. The remaining top 10 brands with greater visibility and impact on social networks in the field of restoration have been Starbucks, Tagliatella, Telepizza, Domino’s Pizza, Burger King, VIP’s y Foster’s Hollywood. In the study, produced by Epsilon Technologies, They have been analyzed almost 15.000 content of profiles on social networks 28 brands the catering industry, with a total aggregate 100 Facebook profiles, Twitter, Instagram and YouTube, with the aim of developing a social media ranking and identify key strategies for successful communication of these brands.

Full details of Icarus Analytics Restoration Panel 2019 You can be downloaded here: https://epsilontec.clickfunnels.com/descarga-panel-restauracion

The main drivers of growth in social networking companies in the catering sector are raffles, the consumption moments and the photo sharing users.

top Grill leads the ranking thanks to interactions generated a loyal community, which is committed to communicate consumption moments via network, and the strength of the raffles. further, relevant interaction volumes obtained thanks to creative sentences related dishes.

McDonald’s, second ranking, It focuses on the offers publications products and moments of consumption, and meanwhile, Gino’s focuses its strategy on social networks in raffles.

Con casi 7 millones de interacciones totales en los cinco primeros meses de 2019, el sector de la restauración aumenta un 33% en interacciones y un 16% en viralidad respecto al 2018, lo que confirma la buena marcha del sector en redes sociales.

LÍDERES DE LA RESTAURACIÓN EN INSTAGRAM

Goiko Grill también lidera el ranking en Instagram, red que destaca por haber aumentado su cuota en un 60% respecto al año anterior y que sobresale como la mayor generadora de interacciones con el 76% (más de 5 milllones)

Las otras empresas del sector de la restauración líderes en interacciones en Instagram son, por este orden, Gino’s, Starbucks, Tagliatella, Domino’s Pizza, VIP’s, Foster’s Hollywood, Burger King y TGI Fridays.

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Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.

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