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Google wants you to pay in restaurants saying: “Pay with Google”

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Parece que el gigante tecnológico sigue con su obsesión de proveer de servicios y valores añadidos a la industria de los restaurantes. Now he wants un cliente sea capaz de pagar su comida simplemente dando una orden con su voz without his wallet and phone, ultimately without moving a single finger as shown in the following video:

Google is testing its new system called “Google Hands Free” en algunos restaurantes de Silicon Valley en California, what It allows paying customers saying aloud “I want to pay with Google”.

Para poder utilizar este sistema customers must register for the free application and include a profile picture. La app utiliza Bluetooth, Wi-Fi, servicios de localización y otros sensores del teléfono para detectar si el cliente está cerca de un restaurante que permita este tipo de pagos.

When you are ready to pay, you just have to tell the cashier at the restaurant “I want to pay with Google”. At that time their identities are confirmed, using the initials and profile photo. The process has ended.

In some restaurants you are experimenting, through cameras using visual identification, to further simplify the process and avoid having to have a person to perform intermediating payment, It is the camera which identifies the person. According to Google all these data are immediately deleted, They are not saved ni se envían a sus servidores, even the restaurant can access them.

Paying with mobile in restaurants, an obsession with Google

Google has had a long and complicated history with payment systems, when the 2011 launched its “Google Wallet” he finished replacing its current “Android Pay” At the end of the year 2015.

This new system “Hands Free” It works the same for Android users (Jelly Bean v4.2 +) that iPhone (4S +).

It can be used in some restaurants and franchises of McDonald's and Papa John's Pizza located in the Bay of California.

Google para fomentar y promover su uso está aplicando un descuento de 5$ en el primer pago que se haga mediante esta sistema en los restaurantes y en las tiendas autorizadas.

Although the system is in an experimental phase, it seems that the first tests meet the objective of facilitating and provide comfort service, practically disappears pay action, although undoubtedly it starts a long way in the security issue.

In this sense Google confirms that Payments are made in a trusted environment, los restaurantes nunca llegan a conocer los datos de la tarjeta del cliente, it receives an instant notification on your own phone once payment has been made. Sin duda la encriptación de los datos es una ventaja para el hostelero que no se tiene que preocupar por la protección de los mismos.

It even appears that Google will alert users with this application any activity that might be unusual or suspicious to prevent fraud.

Customers want to pay with mobile in restaurants

According to Association of American Restaurants cada vez más clientes están interesados en el uso de sistemas de pagos a través del móvil en los restaurantes.

Según sus datos el 20% of smartphone consumers use a mobile app at least once a month to pay at the restaurant and the 6% it does at least once a week.

He 39% of smartphone users say they use the mobile payment in restaurants if this option was available.

Given these data it is clear that more and more American restaurants are beginning to raise the inclusion of payment systems through mobile in their business.

In fact, in the fast food segment the 43% operators say they offer the possibility of paying via mobile phone and the 26% He says it is considering for inclusion in the next year.

In the segment of casual food 31% He says it already offers its customers and 25% it will implement over the next year.

There is no doubt that the “huge opportunity” que supone la gestión de millones de transacciones en los restaurantes está haciendo que many companies related to technology, la hostelería o las finanzas se posicionen en este mercado, but fortunately, the end will be the customer who says what is the best system.

Google wants you to pay in restaurants saying: “Pay with Google”
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About the Author

Diego Coquillat

Director and CEO of DiegoCoquillat.com, teacher, consultant, lecturer and entrepreneur incorrigible. If you can not find it here, search near the sea. Passion for new technologies and restaurants ... passion for life.

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