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HIP: born in Madrid the Congress Disruptive hospitality


There are 5 big issues which they are of utmost importance in our industry and in recent years, They have experienced a tremendous revolution, becoming cornerstones of our industry. Each of them is the backbone of the 5 Summits that we invite you to attend HIP, one of the essential events 2017, whose Congress have the pleasure of directing.

The former deals the complex world of shopping

Companies dedicated to accommodation and catering millionaire accounts accumulate power with suppliers, drinks, specialized machinery, technology or supplies of all kinds for the thousands of references that make up the catalog of requirements to provide good service.

The Purchasing Managers are a cornerstone when keeping a portion of budgets at bay, meet the needs of stock and anticipate consumer tastes to create competitive advantages offering products that provide added value and customer care call, fidelicen for quality and surprise to an increasingly demanding public.

The purchase price and haggling is a custom that is falling from the table and fortunately, the supplier becomes part of the team, an indispensable ally to achieve the goal of all hospitality organization: get both economic benefits and growth in customers and prestige.

The second major meeting is raised around EXPERIENCE

Experience with capital, because we do not sell beds hotel, but "a city break weekend", "Carefree family holidays" or "the most romantic destination in the world for a honeymoon". We do not offer a pittance or creating haute cuisine, but "the comfort of a quality-price menu near the office super" O "A dining experience" to tell real friends and virtual.

They are not hotel rooms the hotel which goes on sale, but "perfect spaces for teamwork". He new client milenial, familiar, single, senior, centenial; looking for experiences. attractive ways to spend your money for leisure, but it is also demanding on a daily basis.

Trends in new consumer habits and behavior, sensitivity to new stimuli, the best knowledge of a world accessible by land, mar, air, television and the Internet makes creating experiences is a challenge for hoteliers and restaurateurs, forced to seduce, love and customer re-love against the clock.

The third Summit is dedicated to marketing

This new experiential consumption is packaged and distributed differently a few years ago. Hence the third Summit, dedicated to marketing. A society, or connected societies populated by people who choose a mouse click, hipersaturadas of information and a constantly renewed, He has become marketing a key element in our industry.

The needed omnicanalidad to reach all consumers, expertise in segmenting and processing of fresh and attractive content are critical for the product (either a hotel bed, restaurant table the function room) Venda is well. The new players of online distribution, Reputation management before, during and after of the purchase require new forms of work and new equipment include multidisciplinary science involved in the effectiveness of marketing machinery.

The fourth summarizes the spirit of Congress

In an event called HOSPITALITY INNOVATION PLANET, the innovation deserved preferential place in the panel session. It is part of the agenda any company or professional and has become a mantra repeated in any department.

Think, devise, create new products, services or new procedures for a company or seek to improve existing ones is the goal of any team. Y recently, innovation must be added another concept: disruption. A term we use to name that which produces a sharp break and in a symbolic sense, in reference to something that generates a very important or decisive change.

We live galloping incessant changes that mark a pace to be added and above all understand. In this Summit, the goal is to bring innovative ways of thinking. Explore the disruptive attitude to visualize changes without fear.

In fifth place, the ingredient that gives meaning to everything: people

That have processes and methods relevant purchases, memorable experiences, an overwhelming marketing budget or large doses of innovation and disruption is not enough. It is the fifth Summit, the ingredient that makes everything make sense, company's vision a reality and objectives are met: people.

We are, Fortunately, and with great pride, a sector in which people work side by side and adding multiculturality uniqueness that make up the new equipment. Each one of us is hosting a hotel, a restaurant, a mark, a way of understanding hospitality. Hosting customers seeking the result of the purchasing department, of marketing, of innovation.

Congress will close with a session Teams, Talent and Leadership, where analyze the role of managers as great inspirations, discover new professions of the future and the best way to find talent, motivate and train industry professionals.

HIP is an essential event for business and hospitality professionals, with the presence of brands such as:

Coca Cola, Schweppes, Mahou, Campofrío, Pascual quality, Unilever, Oracle, Diageo, JustEat, 10Restaurants, Fork, Supracafé, WMF, Europastry, Draft 51, Franke, Bonduelle, HennyPenny, Taylor, Thermodyne, Jura, Unox, Puig Aguilar, cafes Temple, Eurofrits, IP+d, glass Forever, Eurochef, among others…

The Congress HOSPITALITY 4.0 It will be a forum for knowledge with 5 Summits y more of 50 parallel sessions over 120 international speakers the likes of Michael Whiteman, Joan Roca, Daniel Newman, Diego Coquillat, Marius Robles O Misha Zelman.

If you need personal information on this event contact redaccion@diegocoquillat.com

About the Author

Trend research, innovation and strategy, consultant and lecturer. Director of Hospitality 4.0 HIP Congress Madrid. Founder and Director of HorecaSpeakers. Professor of Basque Culinary Center, OSTELEA / EAE and other business schools. Handbook author Neo Innkeepers Valientes.



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