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HIP exceeded its own forecasts and reaches 17.000 Congress and trade visitors in its second edition


The 9th edition Restaurant Trends, He has had Jeffrey Amoscato, vice president of the American hamburger chain popular Shake Shack, and it has established itself as the first event of industry executives in Spain. HIP Expo has had an economic impact of more than 24 million euros in the city and growth 31% en asistentes sitúa a Madrid como capital HORECA.

Hospitality Innovation Planet (HIP2018), trade show for industry Horeca, It closed its doors yesterday with an increase of 31% Y more of 17.000 professionals in the hotel and catering industry visitors during the three-day fair. More than 190 conferences, 4 parallel congresses and 300 national and international speakers, place this congress the largest European event Horeca and established itself as the essential annual event for industry.

The last day of HIP had the 9Edition of Trends Restaurant Brands Restoration, the reference forum for senior executives of the largest companies in the catering sector organized in Spain. A forum for exchange of views on trends and key industry, experiences and analysis of corporate sustainability and franchise value.

Among all the sessions that have taken place within the framework of Restaurant Trends highlighted in particular the presentation of Jeffrey Amoscato, Vice President Supply Chain and Menu Innovation at Shake Shack, who explained to all attendees how has triumphed thanks to its innovative business model. And that Shake Shack is the American hamburger chain that is changing the world of fast food. In 2014, Shake Shack was considered by entrepreneur Magazine as one of the 25 Most Innovative Companies, to destroy the myth that fast food should be pre-cooked.

By last, emphasize the Summit Collectivities, an intense day to discuss new policies and new healthy business future strategies to improve the catering sector, betting on sports and new healthy habits. In Spain, more than 60% of society are overweight or obese.

Amid new food trends, Companies are challenged to develop activities that contribute to a healthy lifestyle, with the aim of improving health in the areas of work. In his presentation, Diego Olmedilla (FACYRE) He has emphasized a new trend that is gaining strength this 2018 and it will take a lot of popularity: the weekenders. A concept that encompasses a movement of people who decide to keep a healthy lifestyle from Monday to Friday to take tributes weekends.

The leaders of the food industry and hospitality choose HIP

In the words of Javier Ribera, director of Horeca and capillary distribution of Pascual Quality, "For us the Horeca channel represents the 35% Pascual business in Spain. And our goal is to offer 360 service to hospitality through our products and those of our allies; as well as through training and advice for the client to achieve greater profitability of your business. HIP allows us to show our full commitment and show us as the perfect ally of hospitality. "

Secondly, Manuel Tornay, commercial director Winterhalter Iberica declares that “HIP is a very interesting concept of fair and consolidated as a great alternative for the future. This event will not only be exhibiting at the stand but also, there are large spaces and scenarios which highlights the conferences and networking activities with great interest and many different topics, so they attract a very versatile public ". Meanwhile, Marta Cortés, marketing director Europastry, notes that "HIP 2018 He has represented a unique opportunity to present our specially designed products for Bakery channels & Coffee, Hotel y Sandwich and Co.

In this line, hemos apostado especialmente por productos de tendencia on the go, fit to eat anytime, anywhere, as the new pan Rock & Roll, we present in our hand foodtruck chefs Carles Tejedor and Carlos Maldonado. Definitely, highly value this fair, thanks to the great reception we had among industry professionals. "

The next edition of HIP return to Madrid 18 al 20 February 2019.

About the Author

Degree in journalism and editor. I am writing from before the age of reason. I love to research about food, restaurants and new technologies. I forget to put down your feet and I feel better watching a movie or reading a book. I also like to talk about movies.


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