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“Who is not in HIP 2018, may disappear, since changes in our industry evolve very rapidly”


For second consecutive Year, the fair Hospitality Innovation Planet (HIP) Madrid will bring together entrepreneurs and managers of hotels and restaurants in order to share the latest trends and innovations. Of the 19 al 21 February, HIP will have two pavilions at IFEMA, about 30.000 m2 consolidating it as the reference event for the Horeca channel. More of 300 companies have already confirmed their participation as exhibitors, and companies like Booking, Campofrío, Coca Cola, Fork, Europastry, Pascual quality, Schweppes, Unilever Food Solutions, Diageo, Fagor, Heineken, Ilunion, Oms y Viñas Y LG will contribute to the contents of Congress.

The rate exceeds accreditation 32% registered in relation to the same time last year. "After the success of HIP2017, this year we expect overcome 12.900 visitors of the previous edition, the most important time of year when everyone is preparing the tourist season ", states Manuel Bueno, director of HIP.

According Eduardo-López Doors, Director General of IFEMA, "HIP will play an essential role in the transformation process of the catering industry, as a key tool to identify needs and set up a strategy to approach professionals the latest innovations in solutions, equipment and products, and new business models for hotels, restaurants and bars".

"The economic and social transformation of tourist destinations is driving the growth of hotel investment and innovation in products and services", states Hugo Rovira, CEO of NH Hotel Group for Southern Europe and president of HIP. "This fair is the perfect event to learn firsthand how the digital transformation, new social habits and disruptive new economy are creating new business models in an environment where improving the customer experience is key to generating brand value and economic benefit ".

Hospitality 4.0 Congress, the most disruptive event for industry leaders

Under HIP will be held Hospitality 4.0 Congress, the largest international conference on innovation and transformation of the sector, with its own agenda and vertical solutions for each professional profile (general direction, marketing, sales, shopping, operations, chefs, F&B…), as well as unique content of high strategic value. "This year, Congress will 8 scenarios, 6 keynotes, 8 summits y 250 International speakers ", Eva explains Ballarín, Director of the Congress.

"Some names among the highlights this year are Anne Boysen speakers, strategy consultant and expert on consumer trends and generational; Larry Mogelonsky, Hotel Owner Mogel Consulting Limited and founder of LMA Communications; Donald Burns, founder of The Restaurant Coach TM University, Restaurant Social+ y Chef Branding Academy TM; and the chef and owner of DSTAgE, Diego Guerrero ".

This new edition of Hospitality 4.0 Congress will host over 300 national and international speakers revenue sessions, customer experience and neuromarketing, marketing, new business models Strategy, digital processing, managment, sustainability and efficiency. further, Congress will 4 auditoriums in the exhibition shows and interactive areas.

HIP 2018

Get your entry with a 50% off

Bar & Co: It is the official space "afterwork" HIP, dedicated to the world of mixology. Hector Henche be the 'conductor' of all activities related to the world of bar within HIP. Innovation concept, profitability and industry trends will be the three axes on which rotate the contents of this space.

Digital Theatre: space dedicated to digital innovation techno-hand Diego Coquillat. It is the most innovative space HIP 17 workshops on how to scan management, el marketing, business experience and the best solutions.

Food& Restaurant Theatre: space dedicated to knowledge where vocational training and new proposals for the food industry merge. This will be possible thanks to 3 management seminars for F&B which will be taught by teachers GastroUni, and roundtables on trend products and new generation.

Equipment & Design Theatre: space destined to discover the best interior design, integrating them with the customer experience and innovative equipment for kitchens (Smart Kitchen), rooms and hotels.

Main developments of HIP2018

The main novelty this year, holding out Hotel Trends 2018 which will take place 20 February and will bring together the Game Changers the sector to discuss, from the perspective of innovation, processing and disruptive new management models, the future of the hospitality and tourism.

Likewise, Hospitality 4.0 will host the 9Edition of Trends by Restaurant Brands Restoration, the largest national forum organized catering and Bar Ideas, a meeting for hospitality professionals seeking ideas and innovations for your business.

"Last year we saw how HIP arrived in Spain to become the key appointment and unprecedented for all those involved in the world of hospitality and catering", Explain Octavio Llamas, president of HIP, adding "who is not, may disappear, since changes in our industry evolve very rapidly ".

Next to Leadership Summit and the Horeca New Business Models Awards, HIP meets every year thousands of professionals and leading industry leaders.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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