Gastrouniversia She held in the hotel HN Collection Eurobuilding de Madrid, a event aimed at professionals in the catering and hospitality who wish improve the profitability of their business.
the day "Ideas to earn more and spend less on your restaurant" was a advancement of the Advanced Course in Management Restaurants and F&B Hotelero Gastrouniversia carried out in collaboration with the Universidad Rey Juan Carlos, for learn to better manage a restaurant. It was presented and directed by the course director Oscar Carrion.
Oscar Carrion
The assistants, who filled the hotel room, They received four major briefings by industry experts, who they are also teachers of the course.
Cost management in the restaurant
Nicolas Ayela, restaurant consultant and CEO of Grupo Nima, He gave a lecture entitled “Trading account: the roadmap Restaurant” where he began the day with particular emphasis on the Need to collect data that "give us enough information about our restaurant to start acting ".
Nicolas Ayela
In the operating account found five key elements to take into account when managing. First is the need for inventories, and then the escandallos, let us know the cost of each dish.
Subsequently be assessed dishes home and know what Nicholas called Ayela he 80/20. He 20% the menu items produce 80% restaurant sales. (Pareto Principle)
In fourth place, the daily sales be analyzed to extract some basic information such as average ticket That in It will help in setting new sales targets in the restaurant, in order to increase the average spending of each client.
By last, Ayela referred to the Productivity maps, which indicate that shifts are more profitable for the number of workers and the workload of each restaurant, to establish measures in order to increase the productivity of team.
Optimization of human resources at restaurants
The second speech of the day was in charge of Ramón God, Meson de Fuencarral owner, Gastrocoacing CEO and President of European Restorers Young, who provided some guidelines for optimizing human resources, that allows us to convert our staff sellers.
Ramón God
The most prominent idea of the exhibition was the need to create a team of extraordinary work to make the restaurant work. "No team there is nothing", God said Ramon.
digital transformation of the restaurant industry
Later Professor Coquillat, director DiegoCoquillat.com and CEO 10Restaurants, He began his presentation by performing an economic analysis of the current situation in the hospitality sector and into the new digital model in the restaurant industry, developing its theory 5 P´s.
Diego Coquillat
- digiport. New customers are and choose Internet Restaurant.
- digital bribe. Customers share their experience on the net.
- digital prestige. Businesses must manage their reputation online.
- digital customization. Customizing the offer to the needs of each client, add the restaurant an element differentiating value.
- People. The online success is based on the personal relationship.
Trends and new gastronomic proposals
The last section of the day was devoted to "Trendencias: international marketing trends POS ". Eva Ballarín, Hospitality Consultant, He highlighted the latest developments concerning restoration, particularly in the cities of New York and London, and new culinary concepts, pop-ups, food trucks, food halls, etc.
Eva Ballarín
For those professionals who wish to broaden their knowledge of the sector, he Advanced Course in Management Restaurants and F&B Hotelero of Gastrouniversia, will start in February in Madrid.
We shared some tweets that were posted during the event:
we started “Ideas to earn more and spend less on your restaurant in 2016” in @NHCollectionEB #Madrid #gastrouniMAD pic.twitter.com/GPWlUw0w6L
- GastroUniversia (@gastrouniversia) January 18, 2016
Do you know 20% of your dishes q produce 80% your sales?Professor Ayela teacher https://t.co/5JGJ5YHjCO pic.twitter.com/wjB7GYI3rJ
- José Antonio Carrión (@CarrionJA) January 18, 2016
“Selling is solving real or apparent problems” @RamonDios1 giving keys to restaurateurs in #GastrouniMAD pic.twitter.com/VsJb78W0Er - La Viña Madrid (@LaVinaMadrid) January 18, 2016
Javier García Olivares, Dtor. Exploitation @NHHotels, tells the evolution of @NHCollectionEB #gastrouniMAD pic.twitter.com/2xInDMB4so - GastroUniversia (@gastrouniversia) January 18, 2016
@diegocoquillat “the restaurant door is no longer wood or glass, It is digital” @gastrouniversia #marketing pic.twitter.com/X7838s4L22 - the Chao Inés Cabezas (@ineschao) January 18, 2016
The letter is your best employee. evaballarin @oscarrion @gastrouniversia #gastrouniMAD pic.twitter.com/BNEuQUpXpa - Germán Alguacil (@GermanAlguacil) January 18, 2016
Thanks friends @gastrouniversia for such a pleasant day. pic.twitter.com/rE8wxcQB8g - Sidrería Canada (@SidreriaACanada) January 18, 2016
Drafting: Micaela Pirrone
Photography: Santiago Pirrone
