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IGTV Instagram, the new tool to revolutionize restoration

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That he content consumption it becomes increasingly driven by social networks It is a fact. What Instagram It has become one of the tools more potent industry and catering what digital marketing is concerned, as well.

But technology does not stop in its advance. No breath of. Because, visual network is already giving one step further: image to length video. Until now, Instagram allowed to record and play videos a minute; IGTV, It makes up an hour.

Recently, during a ceremony held in San Francisco (USA), Instagram announced that it has exceeded 1.000 million monthly active users Worldwide.

During this event, Instagram owned by Facebook– presented IGTV, a new application that will allow upload videos up to one hour to Professional content creators and celebrities using this social network.

IGTV idea of ​​being born with competition Youtube Y Snapchat. IGTV is a standalone application, but also an option that can be used within the platform Instagram.

“Also like TV, IGTV has channels”, He explained co-founder of Instagram, Kevin Systrom, Instagram's blog . referring, the new tool, he pointed out: “a IGTV, Nevertheless, creators are channels. When you follow a creator on Instagram, its IGTV channel will appear for you to look. Anyone can be a creator: You can upload your own IGTV videos in the app or on the web to start your own channel“.

During the launch of IGTV, Systrom, has revealed that “the tools video we see are old and are outdated. Think about it: we continue to see video formatted for TV, in a vertical display”.

After the experience of Facebook, last year revealed that it was more likely that users saw vertical videos longer than traditional 16:9, Instagram makes sense to want to follow suit and adopt vertical full screen videos (Apart from Instagram Stories).

Like everything that has to do with IG, the new tool is designed to view contents from mobile phone. Thus, It allows viewing videos or long-term programs in a vertical format. It is intended, At first, for use by celebrities, but who says that the restaurant is able to capitalize?

However, make a video of such long duration quality content for viewing on mobile is a challenge, for individuals and businesses.

How do we use IGTV? As it is relatively easy for a community manager for a user or network. First, download the application in the terminal and log in with Instagram account. Once opened, you will find several options to upload content. Then, You need create your own channel.

A continuación, debes elegir un vídeo que hayas grabado previamente ¡en formato vertical! Recuerda que IGTV está pensado como un espacio para la creatividad y para interactuar con el público y, como en todas las redes sociales, el contenido es fundamental. Y el dispositivo, en móvil, también.

Como cualquier imagen dentro de Instagram, el usuario debe rellenar un título y una descripción para poder publicar. Y listo. ¡Voilá! Ya podemos publicitar nuestro restaurante a través de esta nueva aplicación a través de la red de lo visual por excelencia.

De hecho, la cadena de restaurantes La Mafia se Sienta a la Mesa ya ha comenzado a experimentar con IGTV y ha creado su propio canal. Se ha convertido, de este modo, en la primera franquicia española de restauración en utilizar esta aplicación aprovechando la apertura de uno de su establecimiento La Mafia Zaragoza Casa Jiménez.

Aquí os compartimos su publicación en Instagram:

Aragon en Abierto visita nuestro restaurante en Casa Jimé

Una publicación compartida de La Mafia se sienta a la mesa (@lamafiarestaurantes) el

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Sobre el autor

CEO Alfredo Cortés Consultores. Consultoria Integral de Marketing. Colaborador CEOE Aragón. Ponente en la Cámara de Comercio de Zaragoza, Universidad San Jorge (Zaragoza) Anteriormente: Director de Marketing y Comunicación en el Grupo LMssLM (La mafia se sienta a la mesa, La boutique Italian food y Dìtaly).

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2 Comments

  1. Diego tu página es fenómena;gracias por informarnos a todos aquellos que trabajamos en comida rápida y entrega a domicilio(fast food and delivery).

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