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Instacart, home food store, multiplied its business by five during the coronavirus crisis


Crisis coronavirus has made it easier for food delivery options to be implemented in our society.

He delivery has been experiencing incessant growth for over a decade. With annual increases around 10% in the market volume served, the mobility business associated with restaurants is far from stopping. Experts predicted that these percentage increases would remain constant over the next three years, and the arrival of the pandemic caused by SARS CoV 2 it has only accentuated and accelerated this trend.

Living proof of it is Instacart, a home delivery company specialized in food items bringing ingredients and ready meals from supermarkets to customers' homes. Only in April, this little-known company with losses in the previous year has managed to invoice 700 millions of dollars, which is related to a rise in 500% on the number of orders usually handled on these dates.

One of the many success stories that have emerged in these difficult times that we have had to live.

But the Instacart path was not without obstacles. According to eMarketer, e-commerce for food and drink grows 23.4% since April, becoming the Market segment with more favorable evolution during the pandemic. But this pandemic, arrival in the blink of an eye, wasn't on the roadmap of any business tycoon. How is Instacart adapting to the new needs of the population?

The matter is much more complex than it might seem at first glance.

According to Instacart's chief technology officer, Mark Schaaf, responding to user requests has required interdisciplinary teams made up of engineers, data analysts, product designers and even organization and management experts. The modifications happened one after another to compress a planning three years in just 30 days. The app, at Web, the service itself ... Everything had to change. And the changes were for the better.

These are some of the improvements that allowed Instacart to provide the service requested by its customers and position itself advantageously over its competitors for the future:

  • Updating of digital portals facing the consumer. Apps, websites and software for companies were completely restructured to facilitate use for both partners and buyers.
  • Expansion of the network of collaborators. Instacart established relationships with 35 new grocery store brands in record time, which boosted their presence in 2500 premises distributed throughout the USA. THE.
  • Quick indexing of stock. To prevent out of stock items from being ordered, Instacart accelerated the flow of information between participating nodes. In this way they managed to increase the effective amount of orders 35%. At the same time, they reduced the number of items removed from buyers' digital baskets and increased their satisfaction..
  • Implementation of solutions based on HE (Artificial intelligence) to measure the degree of effectiveness of searches made by application users. Thanks to this measure, provisioning in stores was improved, avoiding empty shelves in supermarkets.

  • Use of a availability system to guarantee stocks of key products for the entire population (pasta, toilet paper, hydroalcoholic gel, etc.). This gesture has a clear prosocial intent, not necessarily cheap, that speaks wonders of the spirit of Instacart.
  • Expansion of the base macrodatos that outlines the company's home delivery capacity. With the new system, more information is available and fields such as store hours are integrated, replenishment planning in each of them and other records that can serve to ensure a clean user experience.
  • Contactless delivery options. Including the possibility of leaving purchases at the door and mobile payment through digital wallets such as Apple Pay O Google Pay.
  • Protocol flexibility. Citizens of legal age can send their identity document through a scan when buying alcohol, and if the home delivery schedules are not favorable, they can always use the Fast and Flexible service, whereby Instacart delivers the order as soon as an opportunity arises.

The Instacart success story tells us about a reality that is incontestable. Even with the wind against, the world of food and restaurants advances impassively. Sales for delivery they are a good way to generate turnover even now, society is more receptive than ever to this market. It is time to join the great wave of the mobility service in restaurants.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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