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“Instagram has been vital to the success of Instamaki”, Bonhomme interview Alberto Gómez, CEO in Spain

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Bonhomme Alberto Gómez, CEO de Instamaki in Spain, considers that “he marketing we have done in the social networks, particularly Instagram, It is one of the keys to our success, coupled with the quality of food and service home“.

If it's Sunday, you fancy sushi but do not want to move the sofa, You can take advantage of @instamaki_ #domingoloco, Instagram that promotes free postage. O, Yes it's monday, You can choose to participate in one of their games and receive 5 Euro gift for you to use in an order that day.

This is just part of their digital management and the way the brand interacts with its 60 thousand followers on Instagram, achieving, He explains, a actual conversion.

We spoke to Alberto Bonhomme under #ExpoHip18, where he gave a presentation at the #TeatroDigital who led Diego Coquillat and this newspaper talked to him about what has caused this brand has become a success in social networks, especially Instagram.

“We are the best Japanese home, we give much weight to fully understand what values ​​our customer. We seek to take your sushi monkey midweek at home”, points. for Instamaki, is very important innovation and delivery time, as core factors in its delivery. They are in Madrid, Barcelona, Esplugues, Hospitalet, Sant Just and Sant Cugat.

QUESTION: Instamaki is not a traditional restaurant. How would you describe?

ANSWER: We are a restaurant online, It is serving at home and does not accept physical visits.

P: Can you share three key elements of the success of Instamaki?

R: Food, especially service (service control and overall experience combining all), and we have done marketing in social networks.

P: Does the digital management in social networks is a priority for you? Why?

R: Yes, because at the end It is the part we have to contact our customer, and we do not accept people physically in our kitchens; the part we have to contact them are social networks. Digital is very important, sharing all that information.

P: Social networks, What are the most You use? What priorizas?

R: The most powerful is Instagram because it is the end which we generate more traffic and more interaction is where we. It is easier to contact people, send public and private messages, share with friends. For us it has been vital to our growth.

P: ¿Cómo ha sido vuestra progresión en Instagram?

R: Bastante exponencial. Empezamos hace poco más de un año y tenemos ya 60 mil seguidores reales.

Caso de éxito en la conversión

P: ¿Cómo se traducen esos followers en clientes reales?

R: Eso se traslada en que, por ejemplo, los lunes empezamos a hacer promociones un poco raras y distintas, con un juego como una sopa de letras o un pasapalabra, debes hacerle una foto al juego, rellenarlo, y enviárnoslo. A cambio te regalamos 5 euros gratis para pedir. Y todos los lunes tenemos entre 300 y mil respuestas, que luego se convierten en pedidos de los que participan, porque sólo se puede pedir ese día.

It’s sushi time || @nuriaoliu

Una publicación compartida por Instamaki (@instamaki_) el

P: Entoces, habéis logrado hacer una conversión…

R: Sí, exactamente. Todo un éxito para nuestra empresa.

P: ¿Dónde está el secreto?

R: Desde Instamaki, estamos cambiando la forma en que la gente recibe comida a domicilio. Nos dedicamos exclusivamente al cliente que pide desde casa, dimensionando todos nuestros procesos y operaciones pensando en su satisfacción, ofreciendo una calidad precio superior a la de un restaurante tradicional con envío a domicilio.

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Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.

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