It could well be the perfect digital marketing strategy, And is that the well-known British chef Jamie Oliver I was surprised once again to the digital culinary world with its latest innovation: a chatbot on your Facebook page where fans can interact to get recipes communicating with emoticons.
Chatbot + Smiley = Recipe 😂🍔😋;)
Simply pressing any of the food emoticons, the chatbot will answer you with a recipe based on that food. You can too, for example, Send a heart and receive a special menu for Valentine. Simplicity is elevated to the nth power. And we say that it could be the marketing strategy perfect consistency and adequacy that has the novelty that can now enjoy all fans of chef.
Because this chatbot emerges as part of a campaign to promote the last book of recipes Oliver: “5 Ingredients: Quick and Easy Food”. A book quick and easy meal, as quick and easy it is to get delicious recipes using its new chatbot… very bright!
The chatbot as a basis for digital marketing strategy
As we can see, Jamie Oliver, who has starred in some other article in this newspaper, He has chosen social network Facebook as a channel to promote his new book. In this same profile, users wishing to access more elaborate recipes find a shortcut to the website of this media own chef.
Greg Burke It is the creative responsible for digital strategy brand Oliver, and it was himself who recently made public statements which claimed that: "As the book is about the simple and fast food to prepare, we wanted to offer fans of Jamie the simplest and functional chatbot market, at the same time it can offer recipes, you will have a good time, "said Greg.
What is clear is that this chatbot promises to give much to talk about in the future. To start with enough agility seems to jump the main barrier being found most chatbots, and it is the interaction with human language with a conversational tone and close. This problem disappears as soon as the words left over, and give way to emoji. A perfect digital strategy by an outstanding chef. The ideal time to be a star in the times we currently live in restaurants because it combines connectivity and innovation binomial.