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July 2018: marketing activities calendar for restaurants

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starts in July. Summer is in full swing although he resisted a bit more than in previous years. Nevertheless, By now the heat is the general trend and who do not fancy a drink cooler in the shade on a terrace or by the sea.

Racking locals and tourists is relentless in bars, restaurants and bars beach. The premises are seething, and not only by the high temperatures this month.

It is also the month of the holiday for many people, Y in a few areas of the country it intensifies work in bars and restaurants by the massive influx of tourists. They are a few weeks in which, Besides, They place a few parties, like the San Fermin in Pamplona, events like Madrid Fashion Week, the end of the World Cup Football in Russia, and celebrations you can do yours for revitalize your business activity Hospitality.

We offer the marketing activities calendar for July restaurants.

7 July San Fermin, Let's Pamplona we go!

San Fermin fiestas are a world-famous, so you have to take it to your advantage and apply what better come according to your business. You can make a week of Navarran cuisine If your restaurant is a Spanish cuisine -not have to be navarro- with dishes made with typical products of the region such as asparagus, cardo, chistorra o vinos, to name a few.

If your audience is active on your social networks do something in one of them, as that tell a story when they went to the sanfermines and the funniest or original win something; or simply explain what your favorite dish Navarro, share the publication in your profile and participate in a draw. Such actions will give more visibility.

15 of July, the final of the World Cup in Moscow

In just two weeks, We will plant a historic day for football. The next 15 of July, it disputes the Russia World Cup final 2018 in Moscow, at Estadio Olímpico Luzniki, starting at 17 hours. Is the soccer event par excellence that paralyzes the world every four years and golden opportunity for the catering sector.

Take advantage of it without hesitation to perform special menus, discounts, promotions… Anything goes to your local attract the fans. yes, recalls that when larger is the television screen, the greater the influx.

These things, It works great word of mouth, but remember that your own web and social networks are the perfect tools to advertise your property and call the public to live in a special way this match.

If you are a restaurant or local It serves food at home, get ready because this may be your day. Although the time the party does not accompany much because it's late for lunch and early for dinner, Do not give up anything. Together at home with family and / or friends always invites you to drink with drinks while enjoying the grand finale. Or it is also possible that the meeting forward to mealtime and the desktop is the World Cup final.

American food

The day 4 It is Independence Day US, he 23 It is National Hot Dog Day in this country, he 29 Day chicken wings and 30 Cheesecake Day. If you have a Millennial public in your business, You can join these four celebrations to devise a very attractive promotion for them and that can last all month.

Make a menu with these dishes and add a soda or a milkshake. It includes typical American cheese cake in your desserts or add it as a gift in this menu, so shall they make more palatable. Or instead of inviting the dessert, talk to your gas supplier, You agreed a special price and gives the drink gift. Other idea: If you already have in your letter a hamburger -with the boom of this dish in recent years is a regular on restaurant menus- put it in promotional whole month.

If you are someone who does not have a terrace and You need an event to raise your sales, organizes a party for the 4 July decorative elements including related or offers the menu that you mentioned before and with him, the possibility of participate in a drawing for a free dinner something like.

to chocolateros: Milk Chocolate Day

Another American holiday celebrated the day 28 to take advantage of. Almost everyone loves sweets with chocolate, and the most popular is the leading milk, so make a dessert with this ingredient and promote it.

Las opciones son infinitas, desde “vente con tus amigos a cenar y os invitamos al postre por el Día del Chocolate con Leche” (con un consumo mínimo por persona), pasando por preparar varias opciones de postres, desayuno y merienda con este chocolate, hasta un dulce gourmet para ese día que haya sido elaborado por un chef invitado.

Puedes hacer una acción previa que de mucho juego: pregunta en tus redes sociales cuál es el postre favorito de chocolate de tus seguidores, y el que más se repita en los comentarios hazlo para el día 28 para incluirlo en tu oferta. Estas acciones que combinan lo online con lo offline resultan buena idea.

30 de julio: Día de la Amistad y Día del Suegro

El 30 de julio ocurren dos conmemoraciones que pueden servirte para estimular las visitas de tu clientela.

Es el Día de la Amistad, y con esta excusa puedes aplicar promociones que motiven a las personas a que vayan a tu negocio con sus amigos. Ofrece un postre de invitación como en el punto anterior o una botella de vino al grupo (una que te salga bien de precio), o algo como la segunda persona al 50% (siempre estableciendo unos límites en la promoción para evitar malos entendidos). Otra opción puede ser ofrecer unas cañas de aperitivo como invitación si reservan para cenar.

Incluso tienes la oportunidad de ampliar el concepto del afecto amistoso y aprovechar ese día para realizar alguna acción social, en vez de hacer algún tipo de descuento en lo que consuman tus clientes, destina un porcentaje de lo que paguen a una organización que te guste.

En esta fecha también se celebra el Día del Suegro, y puede ser una ocasión para crear algo divertido. Ideas como “Invita a tu suegro y te invitamos a X” o preguntar en las redes sociales qué ha hecho cada uno para ganarse a su suegro y ofrecer un premio, son buenas para sacarle partido al día.

En el calendario que tienes abajo hay más fechas interesantes ya que durante este mes ocurren varias fiestas nacionales aparte de la de Estados Unidos que puedes emplear dependiendo de la carta que tengas y de tu clientela.

Usa todas estas ideas a tu favor y sube tu facturación. Esperamos que tengas un verano muy productivo.

Calendario de Julio 2018

Julio de 2018: calendario de acciones de marketing para restaurantes

Día 1

  • Día de Canadá
  • National Creative Ice Cream Flavor Day (#usa)
  • National Ginger snap Day (#usa)
  • International Joke Day

Día 2

  • National Anisette Day (#usa)
  • World UFO Day
  • I Forgot Day

Día 3

  • Eat Beans Day
  • National Chocolate Wafer Day (#usa)

Día 4

  • Independence Day (#usa)
  • National Barbecue Spare ribs Day (#usa)
  • National Caesar Salad Day (#usa)
  • Independence from Meat Day (#usa)
  • Sidewalk Egg Frying Day (#usa)
  • National Country Music Day (#usa)

Día 5

  • Independencia de Venezuela

Día 6

  • National Fried Chicken Day (#usa)
  • Take Your Webmaster To Lunch Day (#usa)
  • International Kissing Day

Día 7

  • Fiestas de San Fermín
  • National Strawberry Sundae Day (#usa)
  • National Macaroni Day (#usa)

Día 8

  • National Chocolate with Almonds Day (#usa)

Día 9

  • National Sugar Cookie Day (#usa)
  • Día de Argentina

Día 10

  • National Piña Colada Day (#usa)
  • Teddy Bear Picnic Day (#usa)

Día 11

  • Día de la Población
  • National Blueberry Muffin Day (#usa)
  • National Rainier Cherry Day (#usa)
  • Cheer Up the Lonely Day

Día 12

  • National Pecan Pie Day (#usa)

Día 13

  • National French Fries Day (#usa)

Día 14

  • National Mac &Cheese Day (#usa)
  • Pandemonium Day (#usa)
  • Día de Francia

Día 15

  • National Tapioca Pudding Day (#usa)
  • Gummi Worm Day

Día 16

  • Fresh Spinach Day
  • National Corn Fritter Day (#usa)
  • National Ice Cream Day (#usa)

Día 17

  • National Peach Ice Cream Day (#usa)

Día 18

  • National Caviar Day (#usa)

Día 19

  • National Daiquiri Day (#usa)

Día 20

Día 21

  • National Junk Food Day (#usa)

Día 22

  • National Penuche Fudge Day (#usa)
  • Hammock Day

Día 23

  • National Vanilla Ice Cream Day (#usa)
  • National Hot Dog Day (#usa)

Día 24

  • National Tequila Day (#usa)
  • Moros y Cristianos, Alicante

Día 25

  • Día de Santiago Apóstol
  • National Hot Fudge Sundae Day (#usa)
  • Culinarians Day

Día 26

  • National Coffee Milkshake Day (#usa)

Día 27

  • National Scotch Day (#usa)

Día 28

  • Chili Doy Day
  • Día del Perú
  • National Milk Chocolate Day

Día 29

  • National Chicken Wing Day (#usa)
  • National Lasagna Day (#usa)

Día 30

  • National Cheesecake Day (#usa)
  • Día internacional de la amistad
  • Father-in-Law Day

Día 30

  • National Raspberry Cake Day (#usa)

Aquí puedes descargar el calendario en PDF con las mejores ideas de marketing para restaurantes en Julio:

Julio de 2018: calendario de acciones de marketing para restaurantes


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Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.

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