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The risky Burger King campaign on social networks looking for dispatchers


Burger King risks in their advertising campaigns. We know that. In this digital periódioco indeed, We have already told several feats of chain restaurants, as when he disguised himself as a "McDonalds" for Halloween trollear its competitor, when he pulled the toothpaste flavored Whopper or other social media campaigns that have excelled.

This time has been an issue with a special sensitivity to social level. It could have gone very wrong. But it seems that, after the uproar generated in the first days, the end has been understood the joke, and the result has been a huge impact for the brand. Everyone has seen this week the crazy job that the chain published on Monday on a page free daily 20minutes.

In the first moment, the reactions were of outrage and anger. More at ease, began arriving publications themselves had realized that It was about a fake, a joke as part of the advertising campaign "Play for the Whopper".

As we read this week Verne blog, From the newspaper The country, The marketing manager Burger King Iberia, Bianca Shen, It considers that the aim pursued their action, surplus has been achieved. “It is causing noise and what we expected. We are happy. We are trending topic With this announcement and is doing quite well”, has said Shen.

The truth about the campaign "Play for the Whopper"

Over the next few weekends (15, 16, 17, 22 Y 23 from December), users who request the service at home BURGER KING linked to the campaign Play for the Whopper, They have the opportunity to challenge the delivery of BURGER KING when you get the order to your home, to play a game in the quiz game Knowledge is power or musical game SingStar Celebration. The two new social games PlayLink already available for PlayStation 4.

Beyond the success or otherwise of the action, we found very interesting sense of humor that has made its way after a first wave of outrage. In Twitter there is a lot of creativity and comedy, so we wanted to share the funniest tweets surrounding this marketing campaign Burger King.

Best of Twitter following the "Play for the Whopper" campaign

5/5 - (1 vote)

Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.


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