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The combination of pizza and coffee will be the new bet Starbucks to support growth


As we had Andy Knef, associate editor PMQ Pizza Magazine, pizza and coffee are no longer so unthinkable mix Starbucks establishments. Roastery Starbucks establishments and new cafes Reserve, focused on food sales, They will be chosen to include in your menu Italian pizza with her Caramel Frappuccino.

Y It will not be a pizza any, as it will be signed by the artisan brand Rocco Princi. This Italian businessman will hand Starbucks on his arrival in the United States. And is that, apart from including Princi the culinary delights of the menu of some of its cafes, Starbucks will open bakeries independent of the handmade Princi in big cities like Seattle, New York and Chicago, late 2017 and early 2018.

Italian artisan bakery Princi was founded in Milan in 1986. Now, 30 years later, Starbucks has been interested by a company defined by Howard Schultz, Starbucks CEO, as follows: "No culinary experience that resembles what Rocco Princi has made".

The company believes cafes investment in food service is what ensures its steady growth, and investment in the Italian company Princi is an important example of this.

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Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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