ElTenedor Bookatable acquires and expands to UK, Germany, Austria, Finland and Norway
Michelin joins forces with TripAdvisor Y ElTenedor (group TheFork) to offer guests new ways to find the best dining experience and provide access to a wider range of high-end restaurants around the world.
Michelin TripAdvisor, through its subsidiary ElTenedor, They are become content partners and licenses in order to combine dining experience with Michelin TripAdvisor's influence among consumers and the value of ElTenedor as a leading booking platform.
The 14.000 Selected restaurants globally by Michelin inspectors will be clearly identified with their stars and their distinctions, Bib Gourmand and Plato, on the web and apps TripAdvisor, improving access to Michelin restaurant selections. In this sense, near 4.000 restaurants across Europe will soon be available and bookable ElTenedor, as well as the digital platform Michelin Guide.
further, Michelin has signed an agreement to sell Bookatable a ElTenedor (group TheFork). This acquisition will allow ElTenedor consolidated in countries where it is already present and enter five new markets: United Kingdom, Germany, Austria, Finland and Norway. This means that 14.000 restaurants available in Bookatable will join the 67.000 already present in ElTenedor, creating the biggest online platform restaurants. Details of the acquisition bookatable by ElTenedor not be announced.
For almost 120 years, the commitment of the Michelin Guide has been to be the best source, more reliable and independent information on restaurants, respecting local traditions and cuisines, for promote the work of passionate chefs with diners. Given the objective nature of the criteria used by Michelin inspectors, This guide also helps expand the influence of global culinary traditions and increase tourism.
The agreement between the Michelin Guide with TripAdvisor and ElTenedor significantly increase the visibility of the chefs and restaurants in the guide thanks to the leading position of these online booking platforms.
“More than 120 years of experience developing food guides that provide restaurant recommendations based on inspectors, independent experts, This strategic agreement between Michelin and TripAdvisor, will provide unprecedented visibility establishments in the guide”, states Scott Clark, member of the Executive Committee of the Michelin Group. “The combination of selection criteria care Michelin Guide with full TripAdvisor travel platform, will make accessible the Michelin Guide to a larger number of guests from around the world”.
This agreement will allow millions of consumers are able to identify so simple selection of restaurants Michelin in ElTenedor. further, ElTenedor all restaurants can be booked in digital platforms and the Michelin Guide app.
“We are pleased arrival bookatable, hand Michelin, family TripAdvisor. This agreement allows us, not only continue the geographic expansion of our business, but offer a higher value for restaurants and diners”, comments Bertrand Jelensperger, vicepresidente Senior TripAdvisor Restaurants y CEO of ElTenedor. “Soon we will make the Michelin restaurants selection more visible in our platform to give better service to our users and lead to the right consumer at every restaurant”, Add.
ElTenedor TripAdvisor and restaurants offer a huge audience ready to consume. ElTenedor has put the focus on the foodies, especially local consumers, of the 22 markets where it is now present through this acquisition, arriving to 80.000 restaurants available in the world and more than 30 million monthly visits, TripAdvisor while helping more than 460 million passengers a month to organize your trips through 830 million comments and opinions 8.6 Accommodations million, restaurants, experiences, airlines and cruises. These virtual visitors make up a large network of new consumers for restaurants, which can positively impact results.
According to a recent study conducted by Strategy&, member of the PwC network, the set of the two companies had an impact on the generation of 8.000 million in France, Italy, Netherlands, Spain, United States and United Kingdom, what translates into 320 million additional meals in restaurants.