Pinterest is a very peculiar social network, know that all users; y también lo saben aquellos restaurantes que lo trabajan con éxito, developing strategies consistent with the value it can bring to their customers:
“no bombarding, but suggesting”
The user fiel y leal a Pinterest not see this social network with the same diligence you can do on Whatsapp. It will quietly while sitting at home in the afternoon on a Friday or a Saturday. Just as he is making plans for the weekend.
“Not telling them what to do, but "letting find" and showing what they know that their customers are looking for”
And it has that wonderful ally who are Tags. If Pinterest is a "window to the digital world", labels are hinges that let you open butt.
A few weeks ago I shared in this digital newspaper, the importance of measurement on Pinterest, and tools that allow us to know the audience and the ideal times to post. Nevertheless, It is not always that what makes them successful your publications (but does not make it an issue to disregard): good labeling, with the right words Y without overdoing, It is essential for anyone looking for something you have, finds you bringeth.
The sea, that if a foodie looking for a recipe for making Shushi maki with salmon and your publication contains the labels "maki”, “sushi”, “Salmon”, It is likely to end up entering your profile and even your website for search, and maybe even sharing it.
“By the time you've found your Pin will be other weapons that you will hold, although that is an issue which we discussed at length for months on how to generate interesting content restaurants Pinterest”
So will any other recipe, whatever style kitchen or restaurant, labels can “give us life” si se le aplican correctamente.
It is a matter of pure and simple strategy, job Y constancy; that is to say, extrapolating to social networks, the virtual world of Pinterest, It is generating the same success of the restaurants in the offline world.
But, spinning with the concept of strategy, where social networks do not walk behind (I can not suppress the urge to invite you to read this article Diego Coquillat, “Twitter ficha a 17 cooks to enhance #FOODPORN”, although it is likely to have done already), Let's see what how to label the publication goes beyond the mere description of a dish.
For example, look for that concept: #FOODPORN
It seems clear that if a string or establishment are present in Córdoba O Zaragoza They can benefit from using these tags on their pins, ¿Appears in the?
But events are not always exclusively local; Probemium, for example, with the Citroen PlateSelector Tour, that Spain has come again this year aboard foodtrucks, through cities like Zaragoza, Saint Sebastian, Salinas (Asturias), Málaga Y Alicante:
In addition and in the purest style Social Media, you should bear in mind that your digital presence is not up to you: Any customer can have uploaded a picture, or even more, having used to illustrate an article (es extremadamente conveniente tener las opiniones de blogueros e influencers controladas) en el que hable de tu restaurante, kitchen or particular dish.
The Active listening applied to Pinterest lets you control your digital presence as it does in Twitter, Instagram O TripAdvisor. Y una de las maneras más eficaces de hacerla es a través de las Tags Pinterest.