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The importance of labels for a restaurant on Pinterest

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Pinterest is a very peculiar social network, know that all users; and so they do those restaurants that successfully work, developing strategies consistent with the value it can bring to their customers:

“no bombarding, but suggesting”

The user fiel y leal a Pinterest not see this social network with the same diligence you can do on Whatsapp. It will quietly while sitting at home in the afternoon on a Friday or a Saturday. Just as he is making plans for the weekend.

“Not telling them what to do, but "letting find" and showing what they know that their customers are looking for”

And it has that wonderful ally who are Tags. If Pinterest is a "window to the digital world", labels are hinges that let you open butt.

A few weeks ago I shared in this digital newspaper, the importance of measurement on Pinterest, and tools that allow us to know the audience and the ideal times to post. Nevertheless, It is not always that what makes them successful your publications (but does not make it an issue to disregard): good labeling, with the right words Y without overdoing, It is essential for anyone looking for something you have, finds you bringeth.

The sea, that if a foodie looking for a recipe for making Shushi maki with salmon and your publication contains the labels "maki”, “sushi”, “Salmon”, It is likely to end up entering your profile and even your website for search, and maybe even sharing it.

By the time you've found your Pin will be other weapons that you will hold, although that is an issue which we discussed at length for months on how to generate interesting content restaurants Pinterest.And maybe (just maybe, as "Sushi Salmon points" It is a widespread generic) to visiting your establishment to taste it.

“By the time you've found your Pin will be other weapons that you will hold, although that is an issue which we discussed at length for months on how to generate interesting content restaurants Pinterest”

So will any other recipe, whatever style kitchen or restaurant, labels can “give us life” if applied correctly.

It is a matter of pure and simple strategy, job Y constancy; that is to say, extrapolating to social networks, the virtual world of Pinterest, It is generating the same success of the restaurants in the offline world.

But, spinning with the concept of strategy, where social networks do not walk behind (I can not suppress the urge to invite you to read this article Diego Coquillat, “Twitter ficha a 17 cooks to enhance #FOODPORN”, although it is likely to have done already), Let's see what how to label the publication goes beyond the mere description of a dish.

Por ejemplo, busquemos ese concepto: #FOODPORN

Muy general, ¿no?Pero, si afinamos, ya salen recomendaciones de productos y hasta establecimientos que pueden ser cercanos a tus clientes:

Pero, si afinamos, ya salen recomendaciones de productos y hasta establecimientos que pueden ser cercanos a tus clientes.Probemos de otra forma: busquemos eventos, de esos de los que hay infinidad en nuestro país, como por ejemplo:

Parece claro que si una cadena o establecimiento tienen presencia en Córdoba o Zaragoza pueden beneficiarse de utilizar estas etiquetas en sus pines, ¿no os parece?

Pero los eventos no son siempre exclusivamente locales; probemos, por ejemplo, con el Citroen PlateSelector Tour, que ha recorrido España de nuevo este año a bordo de foodtrucks, pasando por ciudades como Zaragoza, San Sebastián, Salinas (Asturias), Málaga y Alicante:

Las opciones para dar visibilidad a tu restaurante son innumerables utilizando un correcto etiquetado en PinterestLas opciones para dar visibilidad a tu restaurante son innumerables utilizando un correcto etiquetado en Pinterest

Además y en el más puro estilo del Social Media, has de tener muy presente que tu presencia digital no depende exclusivamente de ti: cualquier cliente puede haber subido una foto, o más aún, haberla utilizado para ilustrar un artículo (es extremadamente conveniente tener las opiniones de blogueros e influencers controladas) en el que hable de tu restaurante, cocina o del plato en concreto.

La Escucha Activa aplicada a Pinterest te permite controlar tu presencia digital al igual que lo hace en Twitter, Instagram o TripAdvisor. Y una de las maneras más eficaces de hacerla es a través de las Etiquetas de Pinterest.

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Sobre el autor

Marketero empedernido. La vida me llevó de ida y de vuelta al Marketing, y terminé en el más social de todos, el Social Media. Adoro la Gastronomía y la Restauración: ¿por qué no hacer de ellos mi oficio? ¿Otras pasiones? Mis dos soles y el baloncesto

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