Si eres de los que alguna vez se ha planteado open a restaurant, or any other hospitality business, surely you've started with a handful of Doubts, at first looks very distant the possibility of seeing realized our idea, but everything is starting.
Hospitality, lo primero sobre lo que debemos reflexionar es el concepto de restaurante que vamos a poner en marcha y posteriormente, it's time to start studying a una ubicación idónea to open our new business.
In this initial phase of opening a new restaurant we determine the customers to whom we will want to focus, our target audiences, and see if the type of establishment we have thought corresponds with the area chosen.
This stage is very important because, imagina lo fuera de sintonía que quedaría una cafetería de menús en una zona de muy alto poder adquisitivo de la ciudad así como un restaurante gourmet, aimed at an elite audience in a humble neighborhood.
A good location You can help us achieve success in our business, y además nos permitirá make up for some deficiencies that we can have in managing the same.
Approaching the target audience of our restaurant
Anyone who decides to be entrepreneur, It will be who best know the real essence of your business, and therefore, la persona idónea para determinar cuál debe ser su público objetivo y donde se encuentra la mejor ubicación para empezar esta aventura.
When you sit down to assess which is the best location for a new restaurant, es aconsejable mantener una actitud minuciosa y detallista. En primer lugar habrá que hacer una búsqueda exhaustiva por los diferentes barrios de la ciudad que cumplan con los parámetros anteriormente mencionados. Once assured the district will study the streets and more accessible local.
How can we know what is the appropriate place for us?
Surely this question will arise, but remember, We must at all times maintain a critical and meticulous attitude. We will look at issues such as proximity to our target audience, the attractiveness of the space itself and access facilities for customers.
Remember that it is useless to open up a restaurant in a busy location if our concept will not cover the culinary needs of the public that inhabits the area.
The closeness of competition
In the next step we look at who will be our neighbors, definitely, our competition. In the case of hotels and restaurants it is given a situation something special, and is that although in principle it may seem inconvenient, the opposite usually happens, that is to say, la competencia en este sector puede ser buena, creating a zone of continuous traffic of customers that caters to all restaurants.
If we opened our restaurant in a location with competition it will mean that the area has movement, we can do culture and neighborhood support each other to achieve success in our businesses.
By last, we reached a critical point when making the final decision on the location chosen to open our restaurant. The skill in negotiating with rental income property It is a key to greater profitability point when we started a new project. Thinks that secondary streets, which may have a similar major transit, el coste puede ser muy inferior, although visibility also, so it is a ratio that need to analyze carefully.
As you have seen, the tour to come to fruition with a new hospitality project, carries much previous work and a fairly comprehensive selection reflection to achieve our goal of elegir la ubicación idónea para nuestro restaurante.