We all know Ferran Adrià, founder elBulli and considered one of the best chefs in the world. We know the global importance of their work and the contribution made emorme placing Spain at the highest echelon of world cuisine.
Ferran Adrià and innovation in Restaurants
In this interview in the IESE Global Alumni Reunion in Madrid last November, It gives some clues about two concepts in which I deeply believe and insist a lot in my lectures and also part of the essence of SMR (Social Media Restauranting), which I am convinced they will be decisive in the future of the restaurant industry, the innovation Y transforming the current model.
I leave you with the video :