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Innovation in restaurants as Ferran Adrià


We all know Ferran Adrià, founder elBulli and considered one of the best chefs in the world. We know the global importance of their work and the contribution made emorme placing Spain at the highest echelon of world cuisine.

Ferran Adrià and innovation in Restaurants

In this interview in the IESE Global Alumni Reunion in Madrid last November, It gives some clues about two concepts in which I deeply believe and insist a lot in my lectures and also part of the essence of SMR (Social Media Restauranting), los cuales estoy convencido que van a ser determinantes en el futuro de la industria de los restaurantes, the innovation Y transforming the current model.

I leave you with the video :


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About the Author

Diego Coquillat

Director and CEO of, teacher, consultant, lecturer and entrepreneur incorrigible. If you can not find it here, search near the sea. Passion for new technologies and restaurants ... passion for life.



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