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The 3 packaging trends for delivery: more sustainable, tighter and more robust


The life of the hoteliers continues to orbit around the coronavirus. Nevertheless, other aspects of the business continue to evolve slowly in parallel. This is the case of packaging used in fast food outlets and establishments with a high volume of business off-premise or off-premises. In this article we will see the three most important trends in packaging or packaging for restaurants.

1.- Less plastics and more sustainable packaging for delivery with new materials

We glimpse the end of the pandemic on the horizon but a challenge of greater dimensions will soon arrive. To alleviate the serious ecological damage that different types of plastics cause in the natural environment, governments strive to impose restrictions to limit the waste of this precious material. Disposable or single-use plastics must disappear.

Easier said than done. Although the laws are already written, there is no definitive alternative material on the market. There are a whole plethora of candidates but none have achieved a consensual yes from the sector.

McDonald’s has tasted pressed grass. Dunkin’ Donuts it has gone to paper cups. Burger King picks up from the end of 2020 your new reusable packaging thanks to Loop. Large food companies also rely on this brand: Nestle, Procter & Gamble, Unilever, PepsiCo and more. Others bet on potato starch, cornstarch or other compostables of plant origin.

The options are very diverse but there is none that has captured all the attention. A) Yes, It is normal that during this year we will see more innovative solutions in terms of eco-responsible packaging it means.

Compostable alternatives are gaining great relevance lately since in addition to dispensing with traditional plastic, can be used as compost in organic gardens, rooftop vegetable gardens and urban parks, as well as in plantations associated with organic restaurants.

According to Mark Marinozzi, vice president of marketing at the environmentally friendly packaging company World Centric, «The performance of these packages has to be exceptional, both when transporting products safely without leaks or loss of integrity or food quality, as by facilitating their storage and presentation ».

Marinozzi highlights compostable packaging because its manufacture save energy, pollutes less and conserves biodiversity. It also points out that recyclable packaging cannot be recovered if they have food remains, something very common. In general, the compostable version is superior and Marinozzi is very proud of the bamboo and corn models that they develop in the World Centric plant.

2.- Maximum hygiene and safety in home food packaging

If there is a recurring theme in this coronavirus crisis, it is the need to disinfect and thoroughly sanitize each surface and element of the restaurant.

The pandemic has taken food security to a new level and customer demands in this regard will not subside this year. In fact, Consumer confidence is expected to be a difficult asset for the sector to recover.

A) Yes, It is no wonder that hermetic containers with opening indicator. These simple systems guarantee the consumer that their order has not been opened after preparation..

The restaurant staff cooks the food requested by the customer and puts it in one of these containers. Then they close it with the witness. And so it remains until it is delivered by hand to the recipient, who can then check that their food has not been exposed to any danger.

It is not the only innovation in this sense. Novolex, a developer of catering equipment, has launched a couple of pretty popular products lately. The first is a cutlery dispenser that ensures spoons, forks and knives are not tampered with more than is strictly necessary. On the other hand, has achieved great success with bags with adhesive closure designed for delivery.

When customers receive food at home the mouth of the bag is glued. A dashed line invites cutting under the handles. By doing so, the content can be extracted without major problem.

This is a simpler approach to witness packaging. According to Paul Franz, head of the commercial section of Novolex, «While COVID-19 has rocked the world, Novolex has been able to adapt quickly to service changing demands and diversify the portfolio ». Right now they offer three specific bags for home delivery of food and continue to investigate this line of business.

3.- Robust packaging for delivery at great distances

Delivery companies like Just Eat, Uber Eats O Glovo they have achieved a good penetration in the cities, Nevertheless the suburbs and small towns escape their area of ​​influence.

Some restaurateurs have seen a gap in the market and have thrown themselves fully into this niche. But in order to provide this service they needed a much more resistant packaging capable of withstanding the trots of a kilometer-long transport..

This type of packaging has emerged in two ways.

On the one hand like reusable packaging collected through a parcel network. It is a logistically complex solution, but it is already in operation in some organized restoration operations.

On the other hand, have appeared high-quality containers integrated as part of a luxurious menu. These containers are not thrown away but become part of the consumer's belongings and can be used in many different ways. Some sushi bars They sell their products in small wooden chests beautifully ornamented with oriental motifs. The cost of this type of packaging is offset by the profit margins of the luxurious food.

We have an extreme case of robustness in Spain. In Martial House, an Asturian restaurant awarded with two Michelin star located in Arriondas, have pounced on the market for delivery with an innovative strategy. Thanks to their high resistance vacuum packaging, they deliver home delivery throughout the peninsula using the fastest national parcel services..

These types of strategies will be increasingly common, because the coronavirus crisis has caused even high-end restaurants standing, who had once stayed out of the home delivery of food, have now adapted to the prevailing circumstances.

The containers and packaging of food is that typical detail that goes unnoticed when it is there, but how strange when it is missing. Packaging will continue to evolve to adapt to the needs of the hospitality sector and the food industry at all times., now we know that packaging will be more sustainable, tighter and more robust.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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