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The main strategies to enhance the benefits of a restaurant in the opinion of 260 experts

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A no restorer will miss the numbers obtained in the survey conducted by the TD Bank Most Convenient Bank of America 260 professionals, attendees Development Conference and finance restoration which it was held in Las Vegas last year.

According to this research, the main fronts of action for improve profits in restaurants during 2018 son:

  • A 70% It intends to expand its business operations to new locations and increase its store network.
  • A 59% participants intended to have an integration plan food orders online for digital devices or develop a Mobile app for restaurants.
  • A 56% invest in developing trading strategies that connect with the generation Z (those young people born since the last five years of the last century).
  • A 55% will enhance the loyalty programs themselves through POS terminals and collaborations with specialized companies, or enter into relationships with other restaurants through networks of rewards.
  • A 54% will study thoroughly their menus to detect inefficiencies, maintain relevance in the sector, improve profits in the restaurant by using tests A / B and retain regular customers.
  • A 47% will emphasize serve and serve order food online, counting with their own equipment or services sharing companies like justeat, UberEat y Deliveroo.

In general, great interest is sensed by the implementation of new technologies. And it is that one of the best business strategies for restaurants is appeal to interest millenials, one of the demographics that leave more money in restaurants today.

For professionals it is clear that many of the digital developments are motivated by this social segment. The spokesperson franchise funding restoration TD Bank, Mark Wasilefsky, as an example to improve profits in restaurants mobile applications: "Besides the benefits in back-end, the apps phones provide an opportunity for restaurants to communicate with customers in new ways offering personalized services and incentives They are providing a experience adapted and spur much-needed recurring revenue».

No son las únicas ventajas de una app móvil para restaurantes. Entre otras, cabría destacar:

  • La capacidad para llegar a nuevos clientes, ahondar en nichos poco explorados y extender las actividades a clientelas inescrutadas.
  • La delegación de tareas en profesionales de empresas ajenas haciendo innecesaria la contratación de nuevo personal; con el consiguiente ahorro económico y simplificación de la contabilidad que ello supone.
  • La concentración del esfuerzo en aquellas actividades inherentes del restaurante que son las que verdaderamente aportan valor: preparación, cocinado y servicio de la comida.

Por otro lado, 2018 no está libre de preocupaciones para los profesionales. A la necesidad cada vez más acuciante de disponer de reclamos para atraer a los millenials (un 25% de la población con alto poder adquisitivo), se unen los cambios en las políticas de salubridad, en los requerimientos en materia de salud (medidas contra la obesidad, restricciones en la edad de consumo, alimentos contraindicados para ciertos colectivos…) e incluso el paradigma migratorio actual.

Al igual que en la naturaleza, la capacidad de adaptación hará florecer a los negocios de restauración durante este 2018.

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Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.

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