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The start-ups of food home delivery gaining ground in a market increasingly competitive


We are in the midst of a paradigm shift in the pattern of consumption in restaurants and therefore it is logical that there are substantial movements in the business industry composition.

Sales within the local are contracting but the total turnover restaurants do not perceived decline. Revenue previously associated to the segment on-premise They are slowly losing ground to sales online referring to orders to carry, in any modalities (pick-up, take away, home delivery food, etc).

Special mention deserves the field of home delivery food. For the consumer there is nothing more comfortable than receiving a la carte menu, from your favorite restaurant and freshly made, at the door of his house. With just a few clicks this is a reality today, and it represents the acme of user experience for the customer of the restaurant.

Industry professionals know this and why have rushed to provide mobility solutions for their services are not limited to the physical location. The larger operations and draft networks, such as those developed by the flagship brands pizzerias organized restoration Domino’s Pizza, Pizza Hut O Telepizza, may have their own fleet dispatchers. Restaurant managers who do not have such a projection need employ the services of external companies specialized in home delivery food.

Deliveroo, Just Eat, Uber Eats, by Dash and many others struggle to master this new economic scene. They have succeeded to some extent, but now the expansion of its corporate efforts is choking them.

This is due largely to the emergence of a plethora of small companies dedicated to this niche market. They operate locally with better know-how and implementing aggressive innovation strategies. Have discovered that the only way they have to fight the giants of the sector is specializing in a specific geographical area and investing in new ideas that catapult to success.

This emerging trend could point to the current inertia, in which large companies dominate mobility restoration huge spheres of influence, It will be reversed soon. These are not conjectures, there are some indicators that lean in that direction.

Amazon, titan delivery processes globally, He closed in June 2019 division Amazon Restaurants, specially designed for companies moving much lower caliber (Grubhub, by Dash, Uber Eats…). Jeff Bezos giant was unable to overcome the knowledge accumulated by home delivery companies food, finally succumbing as Goliath to David. A blow to Amazon, as This market is valued at around 14 000 million annually. Amazon decided to position itself in this market lead an investment round in Deliveroo over 500 millions.

The example shows that an initiative proposed minor entity to deal a mortal blow to a great adversary. According to Michael Carr, a recognized market analyst, feeling graphs show a clear turning point today. What is happening?

On the one hand Restaurants can not continue to face tariffs of home delivery companies food. In some cases these represent a 30% the total amount, derailing any possibility of maintaining a margin of profit for the business logic. The more you sell the more they lose.

On the other hand some owners are showing that It is possible to dispense with these companies distribution and manage their own private fleet dispatchers, obtaining a significantly higher profits.

Although the initial investment may scare some restaurateurs, the technology has been proven over and over again. The risk is minimal. cloning a app a company mobile home food delivery is a major expense.

Almost certainly enter 300 000 euros in sales off-premise through a app it's possible, however there is no reason alone to face an obstacle of similar dimensions. The restaurants have professional, in this race, many partners interested in collaborating: the owners of all businesses in the sector operating in the area. All managers of establishments where food they serve are interested in maintaining or expanding their profit margins. Dispense with those companies that have become intermediaries is a very appetizing snack.

Splitting the cost among several restaurants greatly reduces the entry threshold for this technology, making the project much more affordable.

Another aspect that must be an eye is the appearance of small businesses deal with fees much more humble and adjusted. in EE. THE. They begin to proliferate locally: Delivery Dudes in Florida, Chomp an Iowa, Nosh in Colorado ... In addition to offering the same service at a human price, They also locate their services that best resonate with customers.

And while smaller initiatives begin to appear everywhere, giants and give signs of weakness. you just have to see the graph of the stock market value of GrubHub, which it plummeted during 2019.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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