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New self-order kiosks with projected touch screen avoid the customer having to enter the restaurant


As the weeks go by we continue to learn about this virus that has changed the world as we knew it until now.. According to the latest research transmission of the coronavirus is more likely in interiors, closed environments allow the pathogen to remain in suspension longer and with this increases the incidence of contagion.

That is why in our country terraces are the priority destination for those clients who want to eat out.. They offer an ideal environment and with the arrival of good weather and the sun that characterizes Spain, it is logical that the professionals of the sector have pressured the local governors to be able expand the area occupied by the restaurant on public roads.

Nevertheless, Some technology companies have understood that losing the interiors of the premises during the crisis of coronavirus It is not an option. To solve this problem, they have not resorted to any method of sanitation or decontamination., they only had to think about how the customer behaves in some establishments and how they can minimize the time visitors spend on different actions within the restaurant.

A) Yes, the Swedish company Elo, developer of electronic furniture for retail establishments such as commercial tablets and POS, along with the programming studio Clicksys, specialized in creating pieces of software industrial, have worked to create new self-order kiosks for restaurants specially designed to counter the dangers of closed spaces.

The objective of Elo and Clicksys it was simple, minimize the time each customer spends inside the restaurant and make it easier for passers-by to dare to consume on the premises. For it, they should improve the accessibility of the system. And they have achieved it by applying a projected touch screen that allows to place the device inside the premises, against windows that look outside, and that people who pass by the street can make their order without having to enter the establishment.

This significantly reduces friction with the consumer. He no longer has to weigh whether or not to enter the premises to eat, you can choose to do it while selecting items from your command abroad, and before you know it you've already made the subconscious choice of accessing the establishment after.

During this coronavirus crisis we are seeing many innovations that reach the field of autopedido kiosks. The Elo and Clicksys solution is novel, but we have also seen other models in which the touch screen is replaced by a chatbot conversational voice, by a connection to the customer's mobile terminal or even by an AI-based recommendation system. All these new generation appliances bring substantial advantages to the world of catering..

In the case of self-order kiosks with a projected touch screen, there are already some restaurants where it is in use and providing good results. So it happens, for example, at Stockholm Sushishop, a very central little sushi bar that, by its location, barely shelters some tables. At Sushishop, economic profitability depends on maintaining, at all times, the tables occupied. Rental prices are high, and although the profit margins are modest, expenses immediately add up. Now, with the coronavirus crisis, keeping the venue's capacity close to its limit had become a true odyssey.

Thanks to the use of Elo and Clicksys self-order kiosks, Mikael Shaaya, the owner of little Sushishop, has been able to overcome the social distancing and capacity limitation measures established by the Swedish government. Since Shaaya can only accommodate four people simultaneously, The street-facing self-order kiosks have helped him get through days when no one came to the premises to receive a certain flow of customers on a regular basis, allowing him to cope with the complicated situation we are experiencing..

The potential of touch screen self-order kiosks projected abroad is not limited to helping those small establishments in the heart of large cities. The managers of Elo also point out the possible benefits that these devices could bring to organized catering interested in digitally transforming their lanes drive-thru. Among the improvements that could be expected are greater security, Expected relief from congestion at peak times and increased accessibility for customers, which in turn translates into a higher volume of business.

The models proposed by the Swedish company could gain a foothold in the market thanks to its promise to attract more customers, but also due to its low cost compared to other possible solutions. The apps mobiles and the software owned by large companies like McDonald’s O Starbucks are outside the scope of smaller business. Not so the software licensed that Clicksys specialists have created, which in addition to not representing an additional expense for the restorer, eliminates the need for the client to download apps additional mobiles, improving again the accessibility of the set.

At the moment self-order kiosks with projected touch screen are only available in some lucky establishments. Alexander Goga, Clicksys CEO has his sights set on the UK, and especially in the city of London, which could soon benefit from the appearance of these devices on a large scale. From Goga's perspective, it is apparent that diners' fear of interacting with strangers is greater than their reluctance to touch the furniture. So that, Elo and Clicksys kiosks would be an improvement over other systems based on voice commands or facial recognition and artificial intelligence.

Only time will tell if the projected screens finally monopolize the market for self-order kiosks, what is clear is that this coronavirus crisis has brought a wave of innovation to this market segment. We will certainly see more attempts to reimagine these devices.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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