In those restaurants where it is served a predominantly young audience and those others who are located in large cities, the mobility market is a essential percentage of the total turnover. Even in those establishments that do not meet these two premises, we talk about the business generated by takeout orders or pick are more than a quarter of the total.
Is it too late for the restaurateur behind to join the fashion? Expert analysts agree that it is not, Over the next four years it is guaranteed that this market segment will continue to grow at a rate high, of between 10 and the 15 percent according to most connoisseurs.
What happens after 2023? It is too early to predict, although it is not feasible for the sustained growth earlier this decade we will see a complete stop. The most logical thing is that the business of restoring mobility to reach maturity and grow slowly until they appear ways to capitalize on emerging about new consumption habits of the population.
In any case, the circumstances of the market in the coming years are more predictable, so detailed study short-term projections can put the restorer in an advantageous position facing the future.
It is known that prioritize digital business through orders online to home delivery or takeaway It is a robust strategy. As much as physical visits are promoted to the restaurant, sales outside the local do nothing but grow, and this occurs completely organically, without additional fees from the restorer. Much society expects the restaurant to offer these services and this feeling will continue permeating among consumers in coming years.
In this sense the millennials and households with high purchasing power are the main customers.
Given the peculiarities of the current digital market and the ease with which young people shopping on electronic commerce, bets completely disassociated from a physical location are also a possibility for restorative. We talk about the so-called virtual restaurants, a concept emerging that could be generalized in the coming years. It is businesses that derive their dishes from foreign cuisines and presenting their letter is a purely virtual space, especially in the catalogs of home delivery companies food. Uber Eats, Deliveroo Y Just Eat They have this type of virtual stores.
Restorers have multiple options when entering the market of mobility, but at the end all of them can be reduced to three models:
- independent model. Has a contact platform through which communications between client and develop business privately without third party intervention. These communications can take place phone form, electronics, through a app own mobile, by a virtual assistant, with chatbots and a thousand and one ways more. The independent model requires the existence of a fleet of salaried deliverymen greatly increase the initial investment. An example of this strategy would be Domino’s Pizza.
- cooperative model. Cooperative models may refer to the management of reservations and orders, to transport the ready meals or both. In this model it is dependent on third-party companies to perform the service. It incurs expenses as commissions, and also because of a flat monthly or annual fee associated with the service provided by the companies with whom you decide to work. This model requires less upfront investment and allows an explosive growth in the case of small restoration initiatives, however it reduces profit margins and may jeopardize the economic performance of the local if you do not have flawless logistics. In Spain hamburguesería gourmet top Grill It operates in this way.
- hybrid or mixed model. In this case use of the two models is discussed above with varying implantation rate. Such initiatives are organized handiest for restoration when testing to determine if future plans shufflers generate business volume expected. By using mixed models you can also smooth adaptation to new consumer habits, as well as international markets unexplored. Nowadays McDonald’s It is a leader in this type of methodology.
Every restaurateur has to evaluate what methodology it is more beneficial; But all this could not have less value for the end consumer, which judge your own user experience based on completely independent scales: ease of communication, delivery efficiency, Quality of the products, timeouts, price, troubleshooting, etc.
Over the next four years the number of orders for takeaway or associated with the home delivery of food will grow 24 percent over this, twice what has grown so far in this decade. that way, it is obvious that the restaurateur interested in increasing its turnover should prioritize digital business. This is even more evident when one considers that from 2023 Local sales will begin to shrink. as he says Diego Coquillat, Today customers go to restaurants but also restaurants today are customers.