One of the great barriers digitization process microservices is the use of voice phone calls. Many of these services could be replaced by digital processes that did not have to intervene human voice.
If we think of a restaurant, It is occurring increasingly greater translation process in two fundamental elements, on the one hand and on the other reserves orders takeout. Es cada vez más habitual que nuestros clientes realicen estas acciones through digital processes without any human interaction.
A tenor de los siguientes datos parece que This process is unstoppable in the United States. In the year 2010 according A study by NPD They were conducted 1,39 billones de órdenes de food delivery orders over the phone, in the year 2015 this figure dropped to just over 1 trillion. By contrast, in the same period food orders doubled home made via the Internet passing 0,4 billones a más de 0,9 trillion.
It is easy to predict, this very clear growth trend, que los pedidos de comida a domicilio a través de Internet in the year 2017 will exceed the orders made in the traditional way through phone calls. Another example of such technology is transforming the sector.
But you also have to think that something is changing in the food market at home if we analyze The following chart. Grubःub It was the first company in the US that launched the home food service over the Internet in the year 2004 with an exponential growth until 2012, a partir de ese año empezaron a nacer nuevas compañías que ofrecían servicios paralelos y que incrementaron su cuota de mercado de una forma muy rápida como se puede ver en el siguiente gráfico:
I have very clear that the next step we face is no longer the accessibility to the product, innovation will come from other elements such as the quality, el valor nutricional y la personalización Product and service.
Opportunities for customers are increasing, the food business at home has gone from being very focused primarily on pizzas and Asian product to expand to other markets beyond these as shown in the following image.
Consumers are looking for new dining experiences at the time and place they choose, This allows them to control spending at all times and know what they are going to pay, controlar el tiempo porque conocen el momento exacto de la entrega y pueden optimizar el tiempo de ocio o de trabajo, y además les permite compartir nuevas experiencias con infinitas opciones gastronómicas con familiares o en grupo en su propio hogar.
Restaurants must not see limiting your restaurant in the number of chairs or tables available, the “new room” is the area, the neighborhood or city. There are no limits on occupancy fee, You design your own market.
The technology will propose solutions to great critical point representing the food industry at home as is the transport of the product from the restaurant to the house or place decided by the customer. Every time we will find more options that we provide this service with drivers, and safe vehicles that allow us to provide quality service, como comentaba en el artículo “UberEATS wants to deliver the food delivery within 10 minutes”
Sin duda la compra de comida a domicilio digital se está convirtiendo en el gran mercado del servicio de conveniencia, una compra que exige muy poco esfuerzo para conseguir el producto deseado y esto lo saben las grandes technology companies like Amazon, Google or Facebook that are already positioning of a firm way in this great business. Technology companies that sell hospitality.