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The online food delivery orders have doubled in five years

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One of the great barriers digitization process microservices is the use of voice phone calls. Many of these services could be replaced by digital processes that did not have to intervene human voice.

If we think of a restaurant, It is occurring increasingly greater translation process in two fundamental elements, on the one hand and on the other reserves orders takeout. It is increasingly common for our customers to perform these actions through digital processes without any human interaction.

Under the following information appears to This process is unstoppable in the United States. In the year 2010 according A study by NPD They were conducted 1,39 orders trillion food delivery orders over the phone, in the year 2015 this figure dropped to just over 1 trillion. By contrast, in the same period food orders doubled home made via the Internet passing 0,4 trillion over 0,9 trillion.

It is easy to predict, this very clear growth trend, orders for food at home via the Internet in the year 2017 will exceed the orders made in the traditional way through phone calls. Another example of such technology is transforming the sector.

But you also have to think that something is changing in the food market at home if we analyze The following chart. Grubःub It was the first company in the US that launched the home food service over the Internet in the year 2004 with an exponential growth until 2012, From that year began to rise to new companies offering parallel services and increased their market share very quickly as seen in the chart below:

I have very clear that the next step we face is no longer the accessibility to the product, innovation will come from other elements such as the quality, the nutritional value and personalization Product and service.

Opportunities for customers are increasing, the food business at home has gone from being very focused primarily on pizzas and Asian product to expand to other markets beyond these as shown in the following image.

Consumers are looking for new dining experiences at the time and place they choose, This allows them to control spending at all times and know what they are going to pay, control the time because they know the exact time of delivery and can optimize leisure time or work, and it allows them to share new experiences with endless dining options with family or group in your own home.

Restaurants must not see limiting your restaurant in the number of chairs or tables available, the “new room” is the area, the neighborhood or city. There are no limits on occupancy fee, You design your own market.

The technology will propose solutions to great critical point representing the food industry at home as is the transport of the product from the restaurant to the house or place decided by the customer. Every time we will find more options that we provide this service with drivers, and safe vehicles that allow us to provide quality service, As I mentioned in Article “UberEATS wants to deliver the food delivery within 10 minutes”

Definitely buying food digital home is becoming the great convenience service market, a purchase that requires very little effort to get the desired product and know this great technology companies like Amazon, Google or Facebook that are already positioning of a firm way in this great business. Technology companies that sell hospitality.

About the Author

Diego Coquillat

Director and CEO of DiegoCoquillat.com, teacher, consultant, lecturer and entrepreneur incorrigible. If you can not find it here, search near the sea. Passion for new technologies and restaurants ... passion for life.

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