We are all watching that eating restaurants fast food fast food not only has not decreased in this crisis, but it has also increased.
Many families who were not regular customers of these restaurants before the crisis, now they go to a regular form attracted by its marketing, for the speed of their service, but mainly by the reduced prices offered, which is an economical solution to a basic need.
But if anyone has any doubt as major fast food chains and especially McDonald’s He has taken advantage of this time, Below is a chart I put that speaks by itself.
It is listed on the NYSE of the shares of McDonald's [McDonald’s Corp. (MCD)], since 2007. We see how in this period the share price has risen from 44$ trading above 100$, representing a revaluation superior to 120%.
Most surprising of all is that in the same period the benchmark of the US stock market, he Dow Jones, It is consisting of 30 most important and representative industrial companies in United States, He has had a very different evolution.
Right now you are looking for the levels it had in the year 2007, and a “surprising” Growth in these 5 years 0%.
If we make a comparison between both graphs we can see how this tremendous global crisis has not affected him at all McDonald's, rather the opposite.
But that is not here, You know what has been the value of the Dow Jones index with improved profitability in the year 2011? you are right, that you're thinking, McDonald’s, with a return greater than the 35%.
This crisis is showing that the restaurant industry is one of the most important and sustainable economic engines of a country, even in the worst moments, It is an important generator of economic activity and employment, which they should take more account of rulers when seeking solutions.