Restaurants leading companies in the presence of Instagram

Instagram se consolida como una de las principales redes sociales utilizadas por la industria de los restaurantes a nivel mundial.

El crecimiento de esta red social, based photography, it seems unstoppable, the number of users in the United States during the year 2014 It increased by more than one 60%, more of 64 millions of people are using Instagram, and according to forecasts, in the year 2018, more of 100 million users will use.

In 2014, ha superado a Twitter y se ha convertido en la segunda red social en número de usuarios, and it seems, in the future, this difference could be increased.

Si analizamos las empresas que tienen actividad en Instagram, comprobamos que hay un dato muy relevante para la industria de los restaurantes, as they are these, with a 31,1% los que lideran la presencia, followed, very close, hotels with 30,8%.

But no longer surprising, only a 23% de las empresas americanas afirman que tienen cuenta en Instagram, evidencing, que no es especialmente popular el uso de esta red social en los entornos profesionales, when we compared with other, where for example, on Twitter are the 82%, on Facebook 80% or on YouTube 60% companies that claim their share.

Es curioso la baja presencia de marcas dentro de Instagram, lo que posibilita a las empresas que tengan una estrategía optimizada, encontrar un diferencial importante y tener un enorme potencial de crecimiento.

Under my criteria, the restaurants, Instagram are not choosing the first option to develop a strategy in digital environments, prefieren iniciarse en otras más generalistas, such as Facebook or Twitter, pero en el momento que se plantean una una presencia más visual o específica en fotografía, Undoubtedly, the choice is Instagram.

It is very important to highlight the high level of commitment that Instagram users remain over other social networks, This allows greater and better interaction between brands and users.

Los restaurantes deben tener muy claro, that their participation should not be invasive, and must be based, as usual, to share quality cotenidos adding value to the user, ya que como podemos ver en la siguiente tabla, as we increase the number of photographs published decreases the percentage of participation.

To end, I would like to share the following video, donde se puede apreciar como Instagram está experimentando con nuevos entornos que permitan acciones concretas, which would accommodate, definitely, advertising elements by companies. This is a photo carousel with a final action button that would link, for the first time, with external content to the social network.