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Restaurants entice customers in social networks through image

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In adolescence, the time in which one is more rebellious against reading, siempre que tocaba abrir un libro (especially if it was a subject of school or institute) we expected anxiously, turning the page after page, not having a lot of text and other great photography, much image.

The hackneyed phrase "a picture is worth a thousand words" can not be more topical. Because today, in the XXI century, Everything enters through the eyes, y es esta vía por la cual debemos intentar llegar a los clientes con nuestros productos y nuestro trabajo, tratando de crear un perfil perfecto de nuestra marca.

The value of the image data expressed restaurants

En los establecimientos acostumbramos a ver cómo Menu items are photographed and they are prepared to be displayed in the window of the local, con la esperanza de que al ser vistos por parte de los clientes, actúen como reclamo que les empuje a entrar y consumir. The same applies to focus on the Social Media as, when Community Manager (CM) they click to publish a post on Facebook, They do many waiting likes, comments, shares e incluso captar nuevos clientes y reservas para el restaurante.

In the digital world, to achieve these goals there is only one way: analizar los gustos y las necesidades de la audiencia. Igual que el dueño del local debe hacer buenas fotos y “vender” bien el concepto de su restaurante frente a toda su competencia, the CM should be aware of what works between users and potential customers, and what not.

Analyzing the anatomy of the perfect Facebook post and ideal twit, we always find a common denominator: the picture. La principal razón que tiene el uso del factor visual en las redes sociales es, plain and simple, what manages to draw much more the attention of followers. Although one is reluctant to use an image in a tweet, You should be aware that, as a user, prestaría más atención al que tiene la foto que al que solo se compone de texto.

 According to statistics showing Twitter, Image tweets (Photography, Video GIF) They are retweeted up to 150% plus.

So much so, according to statistics showing Twitter, Image tweets (Photography, Video GIF) They are retweeted up to 150% plus. If publications are analyzed Facebook, uno con algún impacto visual reaches more than twice engagement post versus those that only contain text. This data is more revealing about the effect the images in our subconscious where, we wanted or not, greatly impact.

The image is retained, the text does not

Walking down the street one can realize the photographs factor playing in everyday life. Many personal choices are made based on the visual factor, and we're not aware that, when make a decision, la presencia de la imagen en la memoria resulta clave.

The famous "Having a photographic memory" hace alusión a una de las razones que explican por qué debemos usar siempre imágenes en nuestras publicaciones. It is shown that, When people hear and read something, only retains 10% of that information three days later. Nevertheless, If a relevant image is added with the same content, the memory retention amounts to 65%.

No longer the impact of our visual memory in our subconscious surprising, But is that, after all, all memories are images. So that, walking down the street We distinguish without difficulty Mcdonalds, a Starbucks or one Vips with corporate imagen, the chairs, los stands, the uniforms, etc. Social networks should not be different, each has its own style and image, y le gusta ser reconocido por él and we must achieve our restaurant.

For that reason, each photo used must have common features, must show who and how is the restaurant. This is a complicated task at first, but it is fundamental in creating a good perception of our restaurant in the minds of consumers. Is about use the images to create a visual identity powerful than, over time, permita al usuario reconocer el estilo propio de nuestro establecimiento.

Restaurants entice customers in social networks through image
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About the Author

José Mª Fernández Yunquera

Journalist because of Julio Ruiz and Disco Grande de RNE3. After passing through cultural programs in Onda Madrid and AS Journal, way to my first five years in the sector gastronomic communication, with a special eye on the use of social networks and gourmet restaurants. Rock & Goal as a lifestyle.

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2 Comments

    • Jose Berenguer
      Jose Berenguer on

      Gracias Filiberto nos alegra que te haya parecido interesante, te recomiendo entonces que sigas atento, pues seguramente profundizaremos más y mejor en el tema durante los próximos meses. So that, nos leemos, ¡saludos!

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