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Restaurants are most sought after by users on the web and on mobile

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Various studies have published in recent days, siguen demostrando el enorme interés que los restaurantes tienen para los usuarios de las nuevas tecnologías.

A few days ago I published the post “Restaurants generate more than 30% conversations in social networks” and today I want to share with you for a new study which again demonstrates this leadership. It has been made on 1.497 usuarios de smartphone o teléfonos inteligentes en Estados Unidos por la web SinglePlatform along with research firm Chadwick Martin Bailey.

The main conclusions of this study are:

1.- He 81% consumers have sought a restaurant in a mobile application in recent 6 months, beating other industries, Also highly sought after Internet, shops, Hotels, and personal services.

He 81% consumers have sought a restaurant in a mobile application

2.- He 92% consumers have sought a restaurant in a web browser in recent 6 months.

He 92% consumers have sought a restaurant in a web browser in recent 6 months

3.- He 75% consumers often choose a restaurant for dinner based on search results.

He 75% consumers often choose a restaurant for dinner based on search results

4.- IPhone owners are more likely to find a restaurant that other smartphone owners.

5.- He 80% of consumers think it is important to consult the letter or online menu before dinner at a restaurant.

IPhone owners are more likely to find a restaurant that other smartphone owners

6.- He 84% consumers are more likely to seek in a restaurant before choosing where to dine.

He 84% consumers are more likely to seek in a restaurant before choosing where to dine

7.- He 70% of consumers think it is important to be able to read the letter or restaurant menu on a mobile device.

8.- He 62% consumers are less likely to choose a restaurant if you can not read the menu on a mobile device.

 

At the beginning of the year shared this post; “5 Social Media keys restauranting 2013” where one of these keys was the importance of the presence of restaurants in websites or app's mobile, estos datos vienen a confirmar esta predicción indicándonos que la industria de los restaurantes es una de las principales búsquedas que los usuarios realizan con las nuevas tecnologías y que por lo tanto aquellos restaurantes que quieran estar presentes de una forma relevante en esa fase de inspiración de captación de clientes, they must have a presence in different platforms, both websites and mobile.

Quedó atrás el tiempo en el que los restaurantes decidían si realizaban una gestión profesional de su presencia en internet, as we are seeing in recent studies, this is becoming one of the most influential elements that affect the uptake of new customers and that can not be dismissed or left to chance, ha llegado la hora de darle la importancia que tiene el Social Media Restauranting and new technologies for the future of your restaurant… you are ready?

Restaurants are most sought after by users on the web and on mobile
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About the Author

Diego Coquillat

Director and CEO of DiegoCoquillat.com, teacher, consultant, lecturer and entrepreneur incorrigible. If you can not find it here, search near the sea. Passion for new technologies and restaurants ... passion for life.

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