Various studies have published in recent days, They continue to demonstrate the enormous interest that restaurants have for users of new technologies.
A few days ago I published the post “Restaurants generate more than 30% conversations in social networks” and today I want to share with you for a new study which again demonstrates this leadership. It has been made on 1.497 smartphone users or smartphones in the US for the web SinglePlatform along with research firm Chadwick Martin Bailey.
The main conclusions of this study are:
1.- He 81% consumers have sought a restaurant in a mobile application in recent 6 months, beating other industries, Also highly sought after Internet, shops, Hotels, and personal services.
2.- He 92% consumers have sought a restaurant in a web browser in recent 6 months.
3.- He 75% consumers often choose a restaurant for dinner based on search results.
4.- IPhone owners are more likely to find a restaurant that other smartphone owners.
5.- He 80% of consumers think it is important to consult the letter or online menu before dinner at a restaurant.
6.- He 84% consumers are more likely to seek in a restaurant before choosing where to dine.
7.- He 70% of consumers think it is important to be able to read the letter or restaurant menu on a mobile device.
8.- He 62% consumers are less likely to choose a restaurant if you can not read the menu on a mobile device.
At the beginning of the year shared this post; “5 Social Media keys restauranting 2013” where one of these keys was the importance of the presence of restaurants in websites or app's mobile, These figures confirm this prediction indicating that the restaurant industry is one of the top searches that users perform with new technologies and therefore those restaurants who want to be present in a relevant way at that stage of inspiration collection Of customers, they must have a presence in different platforms, both websites and mobile.
He left behind the time when the restaurants decided whether performing professional management of their Internet presence, as we are seeing in recent studies, this is becoming one of the most influential elements that affect the uptake of new customers and that can not be dismissed or left to chance, It is time to give the importance of Social Media Restauranting and new technologies for the future of your restaurant… you are ready?