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Makro reinforces its commitment to gastronomy in Madrid Fusión 2022

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  • During the three days of Madrid Fusion, During the three days of Madrid Fusion, with the aim of enriching knowledge about gastronomy
  • During the three days of Madrid Fusion, During the three days of Madrid Fusion

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Se puede consultar el programa completo de Aula Makro en el siguiente link. Además, para todos aquellos que no puedan asistir de manera presencial, Makro retransmitirá algunos de estos encuentros en su perfil de Instagram.

Asimismo, la compañía estará presente en The Wine Edition, el martes 29 a las 13.15h, con su cata “Maridajes irresistibles con vinos del Marco de Jerez”.

Makro patrocinará también las ponencias lideradas por reconocidos chefs del panorama nacional e internacional como Joan Roca, chef del prestigioso tres estrellas Michelin El Celler de Can Roca – lunes 28 de marzo a las 13:50h -, quien aportará su experiencia acerca de las soluciones que su cocina ha adoptado en el campo de la innovación culinaria; Artur Martínez, chef del estrella Michelin Aürt – lunes 28 de marzo a las 16:00h -, quien expondrá su visión sobre cómo ofrecer una cocina exótica con productos de proximidad; y José Viejo, chef de La Huertona – martes 29 de marzo a las 18:55h -, quien ofrecerá una ponencia técnica sobre cómo sellar un pescado en la brasa. Las tres ponencias tendrán lugar en el Auditorio principal.

Además, Makro celebrará una mesa redonda en la que abordará su nuevo proyecto de carnes premium.

Multicanalidad al servicio del canal HORECA

Makro, en su compromiso por hacer más sencillo el día a día a los bares y restaurantes, ha desarrollado un modelo de negocio multicanal en el que continuará invirtiendo para responder de forma eficiente a las necesidades de sus clientes y contribuir a garantizar el éxito de sus negocios. Así, la compañía ha mejorado y ampliado su capacidad en la venta online, lanzado el formato Click&Collect y un marketplace centrado en surtido de no alimentación orientado de manera profesional al sector Horeca. A esos servicios se suman el Servicio de Distribución a Hostelería y la venta física en sus 37 centros de España. Además, Makro ofrece a sus clientes Makro Plus, una solución que apuesta por la completa personalización en el asesoramiento y la atención a bares y restaurantes para cubrir todas sus necesidades.

La digitalización, clave para la recuperación de bares y restaurantes

La crisis sanitaria puso de manifiesto que la digitalización es ya un elemento imprescindible en la estrategia de negocio de bares y restaurantes. Por ello, Makro aprovechará su presencia en Madrid Fusión para asesorar y orientar a los profesionales del sector y presentarles las soluciones digitales que la compañía ha desarrollado pensando en ellos. Un ejemplo es Dish Order, una solución digital para que los establecimientos hosteleros integren de forma rápida, sencilla y económica, en su propia web o en sus perfiles de redes sociales, la gestión de pedidos take away o food delivery. Makro, que cuenta además con otras soluciones como la creación de páginas webs, herramientas de reserva digital o gastroconsulting, entre otras, se encarga de todo para que el hostelero pueda dedicarse a la gestión de su negocio y evitar intermediaciones y comisiones de terceros, mejorando así la rentabilidad del negocio

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Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.

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