Let us place ourselves in a restaurant in any city, the waiter comes and serves dishes on a table occupied by a group of people, then someone says, “Wait, wait, do not touch! I want to make a picture to upload my Instagram”. Today this situation occurs very frequently, but what if that customer has a community with hundreds of thousands of followers?
According to him Wall Street Journal increasingly restaurants are hiring relevant profiles on Instagram, with large communities of followers around the theme of hospitality and gastronomy, in order to share their snapshots with fans. This new channel of promotion is taking place both in small restaurants and large groups or chains hospitality.
Instagram, the social network preferred by many restaurants
Instagram It has become, undoubtedly, in fashion social network to share everyday images of thousands of hoteliers, cooks, customers, foodies O gourmets, that more “teem” this digital environment, As commented in the article I published a few months ago under the title “Restaurants leading companies in the presence of Instagram”.
The digital tip, materialized in a shared photo on Instagram, it has become a habit of many customers in restaurants and has led to these arise hire Instagramers six digits of followers which no one doubt that digital “Size Matters”—, to promote their dishes. They are charging up 350$, In United States, for sharing these photos in their profiles, as more and more new digital customers attracted by these images and choose a restaurant geolocalizadas recommendations.
Others, who fail to monetize these actions, what they do instead is lunch or dinner invite a group of Instagramers relevant and promote the restaurant, a plate or disclose any new product or service in exchange for this invitation.
Letters restaurants Instagram
Some have promoted collaborative letter through this social network informing customers that they can share photos of restaurant dishes ordered under a hashtag label or publishing in his letter. One example is this restaurant in New York:
Even in some marketing activities it has reached the end of charge customers with shared photos on Instagram instead of money to get a great digital impact, as did the brand Birds Eye frozen food through a series of promotional events in the UK.
Restaurant recommendations in Instagram
I find it really interesting to think about alternative elements are being introduced to the promotion or advertising proposals that the social network itself proposes, as companies are realizing that the impact of its content is enhanced through recommendations, comments from people or influential profiles of the systems themselves promotional platform has launched very recently.
This “instagramerizacion” of society again reinforce the paradigm of attracting new digital customers in the restaurant industry, where what matters is not that one share content of your own business, but the digital trail that customers leave to share their experiences in digital environments, customer becoming the best selling Restaurant. But surely here we added a new element that can alter this relationship, in most cases of sincerity, and that some of these important customers digitally can be hired to share your photos or opinions, which makes the line between personal and business, playfulness and interested, is increasingly thin, conviertiendo a professional shouting Instagram “Mom, I want to be Instagramer”.