The situation in the UK is not very different from that of Spain. The crisis of the coronavirus has brought with it a series of confinements and restrictions to the normal operation of businesses that, In short, has caused many sectors to look down on its future.
The case of the hospitality industry is especially flagrant. Tourism has plummeted. Months ago, seeing a plane fly over our cities was a newsworthy event due to its infrequency, and the usual flow of aircraft has not yet returned, nor is it expected to do so in a short period of time.
Thus, Restaurants struggling to get ahead have had to turn to their fellow citizens to weather the coronavirus crisis. There have been multiple ways in which this has been attempted. During the first weeks after the declaration of the status pandemic SARS-2, The restaurants swirled in the platforms crowdfunding to raise funds with which to alleviate the total closure of their kitchens.
Later, when the de-escalation was being carried out and the reopening of the restaurant businesses took place progressively, professionals in the sector realized that the influx in their dining rooms was far from what was seen months ago. To minimize losses, many restaurants have signed cooperation agreements with food delivery companies home.
Companies like Deliveroo, Just Eat O Uber Eats, recognized firms that struggle to gain hegemony in this market niche, have very substantially expanded their collaboration agreements. The coronavirus crisis has established ideal circumstances for customers to be very receptive to receiving food at home: social distancing must prevail but this does not have to mean that people cannot enjoy the dishes cooked by their favorite restaurants.
Although this second measure has been of great help for many businesses, is still insufficient. In London the survival of restaurants is at stake and to avoid a major debacle, the government had to act.
With the aim of boosting consumption in the city, a government campaign known as «Eat out to help out», something like "Eat out to help". In this way, the local government shows that restaurants are safe spaces, get additional publicity for these businesses that are having such a hard time, and proposes a unique opportunity for consumers to enjoy an unrepeatable experience for a very low cost.
And is that the government campaign in favor of restaurants includes very notable benefits for citizens. Highlight, definitely, the huge discounts on weekdays that can reduce the amount of an order to half the original price for those who go out to eat at select restaurants from Monday to Wednesday.
Traditional restaurants are not the only ones making a profit from this government campaign, cafes and bars to use have also joined this initiative, so that breakfasts and beer afternoons are also subject to these discounts.
The intention of those responsible for this promotion were clear, increase sales. Some of the great drivers of consumption, As are the regional and state soccer competitions, they cannot lift their heads after the break just passed. Tourism has not reached the city of London either, visitor volume has been much lower than any other summer. The reality is that restaurants, pubs, coffee shops, bars and other businesses in the union have found great encouragement in «Eat out to help out».
We do not know if the government campaign has been enough to mobilize the clientele, industry professionals like Meg Ellis from Honest Burgers they are positive, Well it could be enough to mark a turning point: establish the idea that restaurants are safe spaces. At the moment the fear of consumers to possible infections by SARS-2 it's patent, the population is reluctant to visit any establishment where crowds may occur. Nevertheless, it is true that the promotion that is taking place in London has recovered the trust among potential clients.
The first effects of "Eat out to help out" were observed in August. The restaurant chain Pho, specialized in oriental food with an emphasis on local dishes and specifically on the homonymous noodle soup, has already observed a rebound in the number of reservations carried out. According to the chain's spokeswoman in statements to Evening Standard, "Monday through Wednesday will be busy days".
This fact shows that the measure designed by the government has worked very well, and has saved some restaurants and similar businesses that are now between a rock and a hard place.
Diners used «Eat out to help out» more of 64 million times in your first three weeks, according to the latest Treasury figures, offering restaurant customers, pubs and cafes a 50% discount on your meals, up to a maximum of £ 10 per person.
Chancellor of the Exchequer of the United Kingdom. Rishi Sunak, said the plan was supporting nearly two million jobs. “Today's figures continue to show that the British are backing hospitality, more than 64 million discounted meals so far, that's equivalent to almost everyone in the country who goes out to dinner to protect their jobs.”
According to the restaurant reservation website OpenTable, the number of customers in UK restaurants between Monday and Wednesday was a 61% higher than last year.
We cannot finish this article without mentioning some criticisms that this sector support plan has received, based on the fact that the influx to restaurants has been able to generate a risk in the increase of the coronavirus contagion in the United Kingdom, facts that are not proven.
Meanwhile in Spain the stimulating actions come from the private sector itself. A clear example is ElTenedor with discounts up 50% in more than 1600 partner restaurants distributed throughout the country. With ambitious measures like these, our lifelong neighborhood restaurants will be more likely to survive the coronavirus crisis that we continue to suffer..