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more than 60% the food delivery business is destined outside the city

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Transformative capacity sharing food at home never ceases to amaze. After seeing the spaces shared kitchen or the famous and dark kitchens, prefabricated kitchens points located in strategic communications routes Deliveroo, and virtual establishments Uber Eats, nonexistent outside the sea of ​​data that is internet, It is no wonder that local downtown are no longer a priority for restaurants they intend to base their business in this new paradigm of food consumption.

According to data provided by Uber Eats, one of the few companies sharing food at home with the possibility to gain market hegemony, during 2018 distributions made in the suburbs of New York rose by 50%.

Those who preferred to search a house in the suburbs to live with a little more peace of mind which one can find in the center of New York citizens no longer want, at least, leave the tranquility, comfort and safety of your home to spend time traveling by public transport, nor lose waiting for the service establishment camaraderie attend them.

It is much better, faster and even cheaper, open the application, order the food you want to enjoy and wait while continuing to whatever was being done hitherto. "I ask this through Uber Eats when I do not want to leave the apartment", says a client grill House of ‘Que, a new restaurant New Jersey which just opened.

Of course, New York state is not an isolated case. The same goes for all EE. THE. and probably it will happen soon in the world where increasing food at home is growing at double digits.

He 63% of turnover takeaway is destined outside the city. A trend restoration that has not been slow to be ranked as one of the most crucial during the current year. According to the words of Hudson Riehle, vice president of research National Restaurant Association, «perhaps the sales growth trend in restaurants most important».

Another of home delivery services Food effect, to reach 40% of the total turnover of restaurants 2020 If we take as truthful estimates by analysts Morgan Stanley.

El extrarradio, que según los economistas y responsables de organización empresarial también se denomina como mercados secundarios o terciarios, son el gran objetivo de las empresas de reparto de comida, y allí se librará la batalla durante este 2019.

En EE. UU. las circunstancias vaticinan duras contiendas. Mientras que GrubHub es la compañía que domina los cascos urbanos con un 62% del mercado, en las afueras las cosas cambian; DoorDash lidera mientras que Uber Eats persigue solo con un punto porcentual de diferencia. Entre ambos suman casi dos tercios del mercado, dejando algo atrás a GrubHub, cuya posición en el extrarradio le confiere un 27% del mercado.

El primer paso parece claro, colaborar con tantos restaurantes afincados fuera del centro de la ciudad como sea posible y ofrecer los servicios de reparto de comida que normalmente sus clientes no disfrutarían. Pero además de esta meta inicial, cada uno de los implicados en el sector está probando cosas diferentes y atendiendo a los movimientos de los competidores. Cada avance que se consigue es copiado y, lo más importante, exportado fuera de EE. UU.

Por eso, podría ser solo cuestión de tiempo barrios de la periferia o que pueblos de menor entidad de España, donde hoy en día no operan ni Just Eat ni Uber Eats, pudieran pasar a tener cobertura pronto. El tiempo lo dirá.

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Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.

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