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May of 2018: marketing activities calendar for restaurants

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May starts, arrive good time and some changes are implemented habits that we must take into account in our restaurant. People were thrown into the street, He wants to take the first rays of summer sun and, If you can be taking something, it's better. The terraces are packed and billing business increases. Come the most anticipated moments for many who want to share with friends or family around a table or bar of a bar either by the beach, in the city or in rural areas.

May is also a month Very interesting celebrations for the hospitality industry and restoration. We tell some of our ideas, marketing advice and tips for this period.

1 of May, the International Workers' Day

Tuesday is the Labor Day. This implies that there may be labor bridge nationwide, especially in Madrid, where the day 2 It is also party to be Community Day. As every year, mobilization that brings these dates ensures increased workload in some areas and less in others.

Begins by emphasizing your schedule (If you're regularly open or shut), Y If you open publish it in all your social networks. If you have a mailing list make a mailing campaign to know that they can visit you and provides some information about what you are preparing: cocktails and live music at your restaurant on the coast, special and seasonal dishes for good weather.

In the event that your business is located in an area with the bridge usually diminishes in intensity their work, promoting a special offer, to attract customers during that time.

And though you always talk about the tools available on the Net, not forget that there are certain traditional techniques that can always be useful. If your business is located in a tourist area and many visitors at this time, distribute some attractive and well-designed flyers can help. Write your offers on a blackboard or offer some sort of tasting passersby may be some simple ways to attract them to your business.

A mother is a mother

The month started strong with a celebration that few leave to celebrate. The first Sunday of May in Spain families gather to honor their mothers and tradition that restaurants are filled. Mother's Day is celebrated this year on Sunday 6 It may and is a occasion to retain, attract new customers, experience new options and increase profits.

Start at the beginning. You must make clear that day your restaurant is open Y, Thus, you have to I do know all channels you have at your fingertips. Then and can devise what will be your strategy for celebration that special day. You want to do? Offer your letter and / or regular menu or set up a special set menu to ensure a minimum consumption at each table or promotion. This is a very important point that must analyze and think well to succeed. Dedicate some time.

If you set your strategy aimed at the complete satisfaction of your guests, It will be a good measure you have some detail with every group or family, or every mother, for example. Your customers will feel care, I will recommend -whether mouth or mouth or with a good digital tip– and even they will choose you as usual place to celebrate each year with their mothers this special day. Think of some original action to make the best possible impression.

Brother and Day of Families

The day 15 May the International Day of Families is celebrated and 24, Brother Day. So you must score both with red on your calendar marketing actions. True, they are not as marked and commemorative days such as Mother, but nothing prevents us from creating something new to attract customers to our local.

To start would be nice to think of a good action to draw attention to our supporters and announce it on social networks. Everyone must know that we are preparing something special for those days. Even if working hours, You do not give up because you can also postpone the celebration for the afternoon / evening.

From this point, You can copy ideas Mother's Day and adapt depending on the circumstances. Cheer up and good luck!

It recognizes the work and efforts of your employees

The day 21 May is commemorated in the United States the day / waitresses. This month, we suggest that you give up a little tribute to some people who are critical of the performance of your bar or restaurant.

Siempre es importante conocer bien a tus empleados y esforzarse en motivarles para que su rendimiento sea óptimo, y ello redunde en el beneficio final de los comensales. Haz algo para que ellos sientan que valoras la labor que realizan. Ya sabes lo importante que es dar un buen servicio en sala y es que, si ellos trabajan bien, la percepción del cliente será positiva y contribuirá a la excelencia de la experiencia gastronómica en su conjunto.

¡A por las hamburguesas!

El lunes 28 es el Día Internacional de la Hamburguesa. Este plato universal ha experimentado un gran auge entre la población, especialmente, la Generación Z, los milenials y, como es habitual, los más pequeños de la casa a los que siempre acompañan familiares. Eso por no hablar de la hamburguesa gourmet, que se extiende por todo tipo de cartas en toda clase de locales.

Las hay de todos los ingredientes, gustos y sabores. Así que vamos a ello. Todos conocemos varias cadenas de restaurantes o negocios independientes especializados en este producto. Es un día interesante a tener en cuenta en nuestro calendario de acciones de marketing.

La fecha es perfecta para lanzar una promoción si tienes hamburguesas en la carta, un menú especial con hamburguesas de autor, ofrecer la versión infantil o mejor aún, un menú familiar por el Día de la Hamburguesa. Otra alternativa puede ser ofrecer una promoción de bebida más tapa de mini hamburguesa en la barra, y ofrecer en la pizarra o de boca varias versiones para que la gente se anime a probar diferentes posibilidades. Otra opción es una carta aparte de hamburguesas gourmet que solo estará durante unos días por la fecha.

Se trata de un plato que le gusta a casi todo el mundo, aprovecha para sacarle partido.

Estas son solo algunos consejos e ideas para las fechas que se celebran en mayo. Hay otras más que puedes ver en el calendario que tienes aquí abajo, aprovecha todos los recursos que dispones para mejorar el rendimiento de tu restaurante y aumentar tus beneficios. ¡Feliz mes!

Calendario de Mayo 2018

Mayo de 2018: calendario de acciones de marketing para restaurantes – Descarga en el #ClubDiegoCoquillat

*En EEUU, este es un mes muy especial con muchas conmemoraciones:

  • Mes Nacional de Espárragos
  • Mes nacional de la barbacoa
  • Mes nacional de la crema de chocolate
  • Mes nacional del huevo
  • Mes Nacional de la Hamburguesa
  • Mes Nacional de la Ensalada
  • Mes Nacional de la Salsa
  • Mes Nacional de la Fresa
  • Mes Nacional de la Foto
  • Mes de Conciencia Celíaca

Día 1

  • Día Internacional de los trabajadores
  • National Chocolate Parfait Day (#usa)

Día 2

  • Día de la Comunidad de Madrid
  • Festival de los patios cordobeses (hasta el día 14)
  • National Truffle Day (#usa)

Día 3

  • National Chocolate Custard Day (#usa)

Día 4

  • Día de StarWars
  • National Orange Juice Day (#usa)
  • National Candied Orange Peel Day (#usa)

Día 6

  • Día de la Madre
  • National Beverage Day (#usa)
  • International No Diet Day
  • National Tourist Appreciation Day (#usa)

Día 7

  • National Roast Leg of Lamb Day (#usa)
  • World Laughter Day (#usa)
  • National Tourism Day (#usa)

Día 8

  • National Coconut Cream Pie Day (#usa)

Día 13

  • Tiempo de Flores en Girona
  • National Apple Pie Day (#usa)

Día 14

  • National Buttermilk Biscuit Day (#usa)
  • Chicken Dance Day

Día 15

  • San Isidro
  • National Chocolate Chip Day (#usa)
  • Straw Hat Day
  • International Day of Families

Día 18

  • National Cheese Souffle Day
  • Visit Your Relatives Day
  • No Dirty Dishes Day

Día 19

  • National Devil’s Food Cake Day
  • National Pizza Party Day

Día 20

  • World Whisky Day
  • National Quiche Lorraine Day

Día 21

  • National Strawberries & Cream Day
  • National Waiters and Waitresses Day

Día 22

  • National Vanilla Pudding Day
  • NationalVanilla Pudding Day
  • NationalVanilla Pudding Day

Día 24

  • Día del Hermano

Día 25

  • Wine Day

Día 26

  • National Blueberry Cheesecake Day
  • World Lindy Hop Day

Día 28

  • International Hamburger Day

Aquí puedes descargar el calendario en PDF con las mejores ideas de marketing para restaurantes en Mayo:

Mayo de 2018: calendario de acciones de marketing para restaurantes – Descarga en el #ClubDiegoCoquillat


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Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.

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