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McDonald’s leads the fight against plastic and for more sustainable restaurants with Better McDonald’s


The human overpopulation has put us at a terrible crossroads. Since the seventies we consume more resources than the planet can regenerate naturally, and pace with demand materials to Earth merely accelerated.

Acidification of the oceans, anthropogenic climate change, loss of nutritional value of crops, soil pollution, water pollution and many other pernicious phenomena to the natural environment and health of people, have their an unsustainable rise in human population.

Scientists have already pointed out that the rise of SARS-2, the happy coronavirus that keeps the planet in the bud, is due in part to the imbalance between the natural environment and humans. The virus, probably from pangolins or wild bats, it would not have had the opportunity to reach us if it had not been for the fact that we ourselves have broken into the habitats of these animals with our extractive mentality of the environment.

While we agree to act on the true origin of the problem, in the process breaking political taboos and social marked with fire in our being, there is only the possibility of establishing many remedial measures as possible. This is the only way we can maintain our standard of living without unacceptable sacrifices.

The message of concern that begins to permeate the population, especially among younger (they are the ones who will face tougher times), now it extends to businesses, they can no longer leave unanswered prayers consumers. McDonald’s have listened loud and clear to the requests of your target audience, and so the famous hamburger chain is studying, a serious and meticulous, put an end to the use of plastics in their establishments.

With experience Better McDonald’s that the leader of the fast food segment has put into operation in some of its restaurants in Germany, McDonald’s claims greater sustainability in restoration, and does so with a good example, eliminating all local plastics involved in the initiative.

A) Yes, containers for hamburgers stop plastic foams using high density to use a much less glamorous materials, but also more environmentally friendly. The new kits are made pressed grass, a material that offers similar mechanical properties and better preserved potatoes fresh from the fryer and steaks still smoldering. Of course, the pressed grass offers no challenge during decomposition, It can be used as compost since detritófagos microorganisms convert this material interesting composted in record time.

Disposable straws, being worldwide ban, already in force in the European Union, Better they are replaced in McDonald's Stores for paper straws. Although growing trees for pulp has a negligible impact on our landscape (see the destruction caused by eucalyptus in Galicia and Asturias), recycling purposes are superior to plastic. Better still are reusable steel straws, which they are undoubtedly the future that awaits this culinary gadget.

The paper also made an appearance in the paper bags in which the McNuggets, He would be forgotten waxed cardboard which is commonly used. And mustard, ketchup, mayonnaise and various sauces that great eme offers free to spice stopped serving hamburgers in individual plastic bags for delivery in containers made edible dough waffles, sufficiently durable and impermeable to contain liquid food during prolonged.

The Better McDonald’s Stores that operated for a short time in Germany as a preliminary test show that a sustainable restaurants plastic-free is not a technical impossibility, and to implement eco-responsible measures in the industry is only a matter of will. Of course, as in any large restore operation organized, the economic issue is on the table.

Para McDonald’s, the experience, designed with clear media purposes, It also served to gather valuable information about the needs and expectations of modern consumers, and to collect views on the various alternative solutions employed on packaging, packaging and sealing.

A step that from a business point it is necessary, because the consumer is not always prepared to make small sacrifices that go hand in hand with greater sustainability in restaurants. Remember that when McDonald's withdrew the plastic straws in UK, the population was organized to ask to return. More of 53 000 people signed this petition.

From the office of sustainability McDonald's in Germany they are well aware that they have perfect substitutes for plastic objects used in everyday chain establishments. Why all the information extracted from this pilot project will help when assess how imperfect measures cause minor inconveniences for customers de McDonald’s.

A compromise between the comfort of the user and the needs of the planet, with the prevailing consumerist egotism today, I is worthy of deep praise. Other fast food brands like Dunkin’ Donuts they have been less daring, abandoning early efforts of R & D + i in which they were submerged failing to find a good enough solution to the problem of plastic.

And it is that our current dependence on plastic is not anecdotal or fruit of fortune. This family of materials has amazing properties, but its durability and resistance to the deterioration not only make it one of our greatest allies, but also a colossal logistical problem.

It is now clear that the fight against plastic must be fought on all open fronts. Reducing its use in applications where it is not strictly necessary is a step forward, as is reducing the consumption of disposable items, whatever the materials with which they are made.

What are the measures that will end up being imposed is something difficult to predict, Although their radicality will have a lot to do with the severity of the anomalous adverse weather phenomena that the population suffers in coming years.. In case droughts, heat waves and extreme rainfall are severe, The initiatives we have seen last summer in Better McDonald’s Stores will certainly fall short and society will advocate for much deeper anti-consumption measures.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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