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McDonald’s goes green


Caring for the environment is increasingly the priority of more people. As we watch our natural heritage destroyed, the value of those small redoubts that we still conserve increases. Hence, the citizen movements that fight to protect what little is left grow hand in hand.

Just a little behind this trend, we found the answer from the industry, that seeks to substitute some materials for less polluting ones, that have a lower carbon footprint or can be recycled. Apart from the materials, the origin of energy used to operate all the machinery used in each sector.

In the world of restoration, it is still rare to find brands that act on this front beyond check your energy certification. Although many restaurants aware of the conservation of the natural environment and involved in social movements seek ways to improve your image, sometimes efforts seem insufficient.

The big brands of organized catering know this and that is why they explore the way of resonate with an audience increasingly committed to nature. It is the case McDonald’s, for example. The brand with the golden arches has suffered the onslaught of animal rights activists over and over again, who have repeatedly sneaked into meat supplying farms for Ronald's burger joint where the treatment of animals was far from humane.

Now, the company is reinforcing its environmentally committed brand image by being pioneer in the market for vegan products within the fast food niche, as well as using new technologies to supply energy to your new premises.

This last example can be seen in the recently renovated premises on Lake Buena Vista (Florida, OF. UU.), west of the amusement park Disney. It is an establishment strongly focused on drive-thru which also has a terrace and interior lounge. The building has been expressly remodeled to be the company's green banner and in addition to having a large esplanade for parking, It also has open-plan walls finished in wood that give the feeling of openness and freshness that is so much needed in this area with a subtropical climate.. further, the slats that form a lattice recall traditional architectural methods, more connected with the sustainable use of natural resources.

Nevertheless, what really stands out about this renovated McDonald’s store in Florida is the use of solar panels to reduce energy dependence that is available from the supply network connected to thermal power plants where highly polluting fossil fuels such as coal or residual fuel oils are burned, as well as the various nuclear power plants that are still active in EE.. THE.

Two main objectives are to be achieved in this way. On the one hand to have a greater reception among the masses of environmentalists and on the other reduce operating costs by generating all the energy necessary for the operation of the business in a localized and independent way.

Solar panels have evolved tremendously over the past two decades, but its development has not stopped yet. Monthly dozens of novelties appear in the field, with enormous potential for future application. And since the models currently available to the public on the market are already profitable, the technology shows great promise in the short and medium term.

McDonald’s has just unveiled this pilot project in Florida through which it intends to obtain valuable information for extend this restaurant model to the whole country and, later, for the rest of the world.

At the moment only the drive-thru, although those in charge of the project are eager to expand their services to respond to the demand on-premise and take away orders. There are many regular McDonald’s customers who have already been interested in this peculiar establishment.

Part of this interest is sparked by the magnificent engineering design made by the architectural studio of Ross Barney Architects in conjunction with the CPH technical team, recognized brands of the southern state. Among the greatest innovations seen in the premises are the photovoltaic crystals that surround the building and that we will certainly see not only in restaurants, but also in future residential and office buildings.

Others have preferred to visit the place to offer the smallest of the house a interactive experience to help them learn about our environment and the relationship between people and energy. The establishment has abundant teaching material, and even a bicycle capable of generating enough electricity to charge customers' mobile batteries.

With bets like you are, McDonald's is getting closer to its carbon dioxide emissions goal. The brand wants to reduce its footprint by more than a third compared to the estimated values ​​in 2015. For this, a period of 10 years, in line with those we see in governments and companies around the world, such as the Agenda 2030 from Spain.

The progress made by the restaurant powered by renewable energy thus joins other plans of the company, As the power purchase agreement with Texas solar plants what, an effective form, substantially reduce the company's carbon footprint.

If McDonald’s continues on this path, there is no doubt that it will achieve its goal.. further, is leading the way among fast food restaurants, so it is foreseeable that you mark as Domino’s, Subway, Starbucks and other giants of the sector take note and follow the trail set by the famous hamburger chain.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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