fbpx Smiley face

Less customer but restaurant sales


I would like to share with my readers, a reflection on a situation that is beginning to produce fairly widespread in the restaurant industry in recent months, y is an inverse relationship between the number of customers and sales.

We can see an example in the American market:

Relationship between veins and customers in restaurants

Although there was a significant decrease in the number of customers, sales did not decline at the same rate.

But, What are the reasons that can explain this phenomenon are?

From my point of view, There are several reasons for this, since the usual thing would be for a decrease in customers to cause a decrease in sales equal to or greater proportions.

There are external elements, which they are directly affecting the decline in customers, such as winter temperatures in recent months, but at the same time, It is confirmed that the restaurants have optimized their efficiency in managing costs in the face of variations in sales.

But, there is a fact, that above any other, I would highlight, and it is the confirmation by customers of the increase in spending in restaurants, caused by different circumstances, but especially due to a decrease in its valuation on elements such as discounts, offers and promotions, betting on a higher quality of your dining experience even though this entails a higher average ticket.

Definitely, although there are fewer customers, these are consuming and spending more, what justifies the increase in restaurant sales, it seems that the time of the “OFERTON” Y “rebajones” in restaurants comes to an end.

This presents us with a picture medium and long term, very interesting for the sector, since at the time the increase in customer traffic remain constant, that surely will occur as a result of an improvement in the overall economy, restaurants will exponentially increase their profits.

these processes, decrease in customers from sales increases, often they reflect an adjustment and optimization in a market, and in some cases, even, They anticipate a likely change of cycle, We'll be alert.

About the Author

CEO of DiegoCoquillat.com and director of the EscuelaDiegoCoquillat.com, teacher, consultant, lecturer and entrepreneur incorrigible. If you can not find it here, search near the sea. Passion for new technologies and restaurants ... passion for life.


Leave a comment