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Amazon crea un división para entregar pedidos de comida a domicilio de restaurantes a sus clientes y competir en un mercado con un enorme potencial de crecimiento.

In March this year a figure in the US that will likely change the future of the restaurant industry was published, por primera vez en la historia los americanos gastaban más dólares en restaurantes que en supermercados.

This is the article published in your day: “Americans already spend more in restaurants than in supermarkets”

Is greater spending Americans in restaurants than in supermarkets

This fact seems to have not gone unnoticed by the big American companies, both in the hospitality sector and other sectors. They do not want to miss the “economic bite” which may involve the continuation and growth of this trend over the years.

Amazon, la compañía estadounidense líder mundial de comercio electrónico, It has announced the launch of a new division, initially in Seattle and New York, which name is “Amazon Restaurants”, with a clear objective, Include in its home delivery service ordering restaurants.

It has already begun recruiting staff, 15 Job positions, para esta nueva división que se está llevando a cabo a través de LinkedIn y su propio portal de empleo.

Working restaurants new Amazon divisionIncluso puedes ver, doing a search on Linkedin, as there are some users who have incorporated into his new job profile within Amazon Restaurants.

New additions to Amazon restaurants

But it is not only looking for staff, but in the city of Seattle it has been associated with restaurants for the first tests of food delivery, completely free for customers of its premium service, They pay 99$ year, but everything suggests that will be expanded to other cities in the coming months.

Undoubtedly the creation of a specific division for restaurants is a clear sign that Amazon is preparing an entry into a new niche market that is increasingly competitive, mainly in the US with companies like UberEats O Grubःub, the latter based in Chicago and over 30.000 distributed throughout the country restaurants.

Está claro que la compañía está diversificando sus productos que inicialmente se basaron en libros y electrónica, ampliando estos e incluso ofreciendo a los clientes la posibilidad de reservar todo tipo de servicios profesionales.

Some days ago, He commented on the lecture I gave at Synergy, un espacio para la reflexión sobre el sector dentro de San Sebastián Gastronomika, the next most likely global industry leaders will not be traditional hospitality companies, but technology companies selling hospitality. Definitely, this new addition this hypothesis Amazon rubrica, e incluso me hace llegar más lejos y cuestionarme el próximo reto que se podrían plantear empresas como Amazon o Google, and it is taking dominant positions, de control o monopolio en el sector a través de inversión o la compra de grandes grupos o empresas de restaurantes. Time will tell, but as you know, I will be very attentive.

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About the Author

Diego Coquillat

Director and CEO of, teacher, consultant, lecturer and entrepreneur incorrigible. If you can not find it here, search near the sea. Passion for new technologies and restaurants ... passion for life.


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