Begins the penultimate month of the year. The pace of restaurants is in full swing with the daily work and many have already changed the letter adapting to the new season. Es época de hacer y sembrar en los negocios para recoger más adelante puesto que in November there are a few interesting dates and you begin to breathe the pre-Christmas atmosphere.
Because, today and as each month we bring a few suggestions marketing activities you can do in your restaurant to attract new customers and offer something different from the usual. Look what we have:
Black Friday o Viernes Negro
Like many other, It is an American celebration that has been spreading in the world. He was born in the American country as the day that is given to start holiday shopping with discounts and attractive promotions. In recent years many businesses in Spain have adopted this custom to give motion to start sales by the approaching end of year.
adapts blackfriday your restaurant. It offers an attractive promotion and announce it to supplement purchases people make that day to take a break before or after them. Closed on price or cocktail snack, discounts on menu items, invitation to the wine bottle, 2×1 on the menu of the day. The question is adapt to the new dynamics of marketing and seize them to your advantage.
Christmas, Christmas, sweet Christmas
You may think that we are wrong in this newspaper, but no. Christmas campaign your restaurant has to start in November, the day 15 at the latest because many begin to plan your meals and Christmas dinners. Surely you have already asked.
Go preparing menus that you plan to offer, although depending on the time and budget you have you can plan a campaign that includes newsletter with an attractive design to publicize your menus (or whatever you want to offer your customers in December), well done photos of holiday dishes on your website and social networks, print the menus and display them in the local, make attractive graphic advertising on your social networks what you do for Christmas, options to make reservations and even paid ads on some social networks like Facebook, Twitter o Instagram.
You can make a planning of actions in your paper planner, Excel or Google calendar.
Cierto es que las fechas navideñas suelen venderse solas, but the better you do promoting you, more likely they will have the restaurant and booked in advance and succeed in one of the best months of the year for the hospitality industry.
During November we numerous film festivals national, international, alternative and documentaries all across the country.
If your restaurant is in Alcala de Henares, Seville or Bilbao, to name a few of the cities with these events, You can take the opportunity to attract new customers who will be in town apropos of the festival. From typical flyers distributed in the streets around the headquarters with local information, through agreements with the organizers of the festival to promote yourself in some way, hasta anuncios en Internet taking into account the geolocation.
An important fact, when people look for places to eat in the cities they visit, a reference to do is Tripadvisor and comments (although not entirely reliable, They serve as starting point) and another is Google Maps (the user opens the application can see the nearby restaurants that are on the map if they have a profile on Google My Business), from there the convenience of being updated in these tools.
Thanksgiving Day or Thanksgiving
Another party of US origin that has been spreading in other countries like ours is the Thanksgiving.
In the United States this date is related to the family and give thanks for what you have, in Spain in recent years many restaurants use the opportunity to attract customers with menu Thanksgiving aimed at those who also want to celebrate the good things you have in your life.
Take advantage and performs some attractive promotion as a closed menu, I Typical dishes include the date as the famous roast turkey seen in all films and series, In addition to the vegetable side dishes like cabbage, beans or squashes, and cakes for dessert type pie.
A different suggestion may be, about this day, some percentage donate to a cause that is to your liking with the promotion that you thought. Thus, attract new customers with Thanksgiving Day, you offer something different to current and perform a social action.
And you have more ...
In the calendar show you below you can see other interesting dates for your business, depending on their nature, you can use to perform some sort of initiative.
– La Fiesta del Orujo Potes is a good reason to do a wine pomace, maridados dishes or desserts based on this aguardiente; he Sesame Street Day, the beloved series marking more than one generation, you can serve for some recreational activity in your restaurant if family, or simply to give away with coffee and biscuits Epi Blas if your clientele belongs to the generation that grew up watching them, you sweeten their day.
– He Sandwich Day It is great to do a special menu of sandwiches if your local cuisine makes this type, or the World Vegan Day for businesses that practice and spread the benefits of a meal for this audience.
– With a little imagination and time, you can take actions that benefit your business and offer different options to the public, Do not miss the chance .... And tell us in the comments how you has been putting them into practice!
November Calendar 2016
- World Vegan Day
- NationalSandwich Day
- International Jazz Festival Granada
- Film Festival Alcalá de Henares
- European Film Festival in Seville
- National Cappuccino Day
- Sesame Street Day
- Ibero-American Film Festival of Huelva
- International Short Film Festival in Almería
- National FastFood Day
- Homemade Bread Day
- Good Friday, Feria de Mallorca
- ZINEBI. International Festival of Documentary and Short Film Bilbao
- International Men’s Day
- Gijón International Film Festival
- World Hello Day
- Thanksgiving Day
- Black Friday
- International Film Festival of Cartagena