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November 2017: marketing activities calendar for restaurants


Begins the penultimate month of the year, the terraces are long gone in most of the country and dynamics in bars and restaurants has taken its usual pace.

It launched in November hospitality aggressively because they occur large events that influence their development and billing, and as always, we tell from this digital newspaper what are the dates and key events this month to take advantage of that.

This is the calendar of November marketing for restaurants

Christmas coming, and, Christmas. Because it is likely that you have already asked for menus for a business dinner or a family meal, November is key to start promoting what you are planning in December, one of the months of more work throughout the year for restaurants.

Organize your kitchen equipment menus offer and go to the work schedule of the month if going to open on Christmas Eve and Christmas, Inorder Year and New Year- Y Make it known by all channels you have available from now. Remember that many companies organize your meals in advance, seeks then do not get caught off guard.

You can start with the offline actions: add menus in your letter or at least an announcement that and have available, print them and place them in a visible place local. Parallel to this, apply online actions, start with your website, if you have, so that anyone can find menus. The headers of your social networks are a good place to advertise your customers can go and booking, in the same way that the blog and Instagram, both still photos and the stories.

If you have the resources, Make a video presentation, you will be very useful since it is much more appealing to your followers and is best positioned Internet. All you can do to promote your Christmas campaign in November, apply.

Period of arrows

We are in autumn and this time offers its flagship product: mushrooms. They do not have a specific date, but we included in this schedule because they can be an excellent gastronomic resource projection to give your restaurant. You know their value seasonal products, especially now when they are increasingly people who care about having a good feeding fresh ingredients typical of the time. But it is also mushrooms, They are a product prized for its taste, so take advantage and sácales party.

Looking for a good supplier and make special dishes out of letter based on mushrooms, nail food festivals for one or more weeks; original approaches like desserts with mushrooms and other preparations. Even talks micológicas, depending on the space you have, tasting recipes based on different types of mushrooms.

Of course, You have to tell what you're doing for your customers to come, from placing a sign outside to a special newsletter if you have a database. Mushrooms are a factor of attraction for customers and prospects.

Thanksgiving and Black Friday

There are two quintessentially American dates, but every year charge more presence in our country. Thanksgiving, O Thanksgiving Day, It is a celebration in which families gather around a table to give thanks for what they have, the fourth Thursday of November. It is an occasion in which they share with the people closest, and in Spain a few restaurants organize special activities for families or groups of friends to celebrate this day in their spaces.

Make a specific menu for that day, for example, with drinks. Depending on your type of clientele, You can do a promotion inviting a bottle of champagne or a bottle of wine. As well you can offer own dishes or typical roast turkey, vegetables, mashed potatoes and cakes foot type that Americans consume that day. Add an original plus as paper and pencils at each site so that your guests can thank, or a nice printed paper placed in the center with a few lines of thanks to read, your customers will love.

El Black Friday is a marketing emerged in American businesses to start moving prior to Christmas sales. It takes place the day after Thanksgiving and thereby Christmas shopping is inaugurated offering multiple offers on products.

En España cada vez son más los negocios online y offline que ofrecen promociones en esta fecha, tú también puedes hacer algún tipo de promoción en tu carta de comida o bebidas en tu restaurante para atraer clientela. Una buena idea, si hay negocios de otro tipo en tu calle, es aliarse para ofrecer descuentos y promocionarse en conjunto, por ejemplo, quien compre en la librería de al lado tendrá un descuento determinado en tu carta y viceversa.

Día Mundial del Veganismo

Lo incluimos en este listado porque cada vez se incrementa el número de personas que toman la opción de no comer carnes ni productos orgánicos. El 1 de noviembre se celebra su día, y puedes aprovechar esta fecha para atraer a un tipo de clientela a la que quizás no te has dirigido antes.

Ofrece una opción de primero y segundo plato vegano o haz una serie de preparaciones para ese día; también pueden ser unas jornadas de platos veganos, destacando la calidad de los productos de tus proveedores (con alimentos frescos y “kilómetro cero”). Charlas, talleres de cocina, degustaciones con cervezas artesanales y lo que se te ocurra para proyectar tu negocio.

En el calendario de abajo puedes ver más fechas ya que, por ejemplo, estamos también en temporada de recogida de castañas, otro producto estacional que puedes aprovechar a tu favor. Esperamos que te sean útiles nuestros consejos. Que tengas un mes de lo más productivo .

Calendario de Noviembre 2017

Noviembre 2017: Calendario de acciones de marketing para restaurantesNoviembre de 2017: calendario de acciones de marketing para restaurantes Descarga en el #ClubDiegoCoquillat

Día 1

  • Día Mundial del Veganismo
  • Día Mundial del Vinagre

Día 2

  • National Eating Healthy Day (#usa)

Día 3

  • National Sandwich Day (#usa)
  • Festival Internacional de Jazz de Granada
  • Día de las esposas

Día 4

  • Festival de cine de Alcalá de Henares
  • Fiesta de la Alubia en Gernika
  • Fiesta de la Castaña DO Laurel
  • National Candy Day (#usa)

Día 6

  • National Nachos Day (#usa)

Día 8

  • National Cappuccino Day (#usa)

Día 9

  • Día de la Almudena (Madrid)

Día 10

  • Sesame Street Day
  • National Vanilla Cupcake Day (#usa)

Día 11

  • Festival Iberoamericano de Cine de Huelva
  • National Sundae Day (#usa)

Día 12

  • National Pizza with the Works – Except Anchovies – Day (#usa)

Día 13

  • Festival Internacional de Cortometrajes en Almería
  • National Indian Pudding Day (#usa)

Día 14

  • National Spicy Guacamole Day (#usa)
  • National Pickle Day (#usa)

Día 16

  • National FastFood Day (#usa)

Día 17

  • Homemade Bread Day
  • Dijous Bo, Feria de Mallorca
  • International Student Day

Día 18

  • Festival Internacional de Cine Documental y Cortometraje Bilbao
  • National Vichyssoise Day (#usa)

Día 19

  • International Men’s Day
  • Festival Internacional de Cine de Gijón

Día 21

  • World Hello Day

Día 22

  • National Cranberry Relish Day (#usa)

Día 23

  • Jornadas de setas y Caza (hasta el 6-11)
  • National Eat A Cranberry Day (#usa)
  • National Espresso Day (#usa)

Día 24

  • Thanksgiving Day
  • National Sardines Day (#usa)
  • Celebrate Your Unique Talent Day

Día 25

  • Black Friday

Día 26

  • National Cake Day (#usa)

Día 27

  • Festival Internacional de Cine de Cartagena
  • National Bavarian Cream Pie Day (#usa)

Día 28

  • National French Toast Day (#usa)

Día 29

  • Throw Out Your Leftovers Day
  • National Lemon Cream Pie Day (#usa)
  • Electronic Greetings Day

Día 30

  • National Mousse Day (#usa)
  • Computer Security Day

Descarga en el #ClubDiegoCoquillat el calendario en PDF con las mejores ideas de marketing para restaurantes:

Noviembre de 2017: calendario de acciones de marketing para restaurantes

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Sobre el autor

Periodista y escribidora. Aunque ante todo buscadora. Especialista en creación y corrección de contenidos online e historias gastronómicas. Veo, huelo y como, luego escribo.


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