The famous show host British cuisine Jamie Oliver She tried to confront US school menus. THE. in its series Jamie Oliver’s Food Revolution, which however he was heavily criticized by the American audience without stalling the message reached advocating provide healthy food to small school.
On more than one occasion, Star has bemoaned for failing to make a dent in a system that favors the economic benefits over the health of children.
Although his spirit has been diluted by frustration, the message has reached the right people.
The relay now taking a company from Seattle (Washington, OF. UU.), Seattle Food Tech, specialized in offer alternatives to meat and animal products with plant foods suitable for vegetarians and fans of veganism.
The flagship product of the company are nuggets Vegetable Chicken, a food made from plants that replaces traditional nuggets. They contain fewer calories, contribute less to global warming, and fight overcrowding of poultry in intensive macrogranjas.
Sustainability in food and healthy food There are two hot topics in the food industry, why the proposed Seattle Food Tech has not fallen on deaf ears.
Short-term plans of Seattle Food Tech
Chirstie Lagally, executive director of the company, It is a year in command of the operation. She founded the company in September 2017 and directs the action plan of the initiative.
The development of a product with features organoleptic similar to nuggets real chicken took a long time, But while the article and the necessary technology developed to create it, Christie was able to capture the interest of investors.
According to the director: "Today we have raised 2.17 million in pre-seed investments. We will raise the rest in our seed stage early next year ».
The last million have recently achieved thanks to investment fund Y Combinator de Silicon Valley. Among the investors who decided to support the idea appear names like Liquid 2 Ventures, Sinai Ventures Fund, Uphonest Capital Y VegInvest (Reversing a second time).
After gathering all this money, Seatlle plan is Food Tech bring their substitutes from plant foods nuggets Chicken school menus, hospital, military and university. In fact, during December 2018 and they held a first approximation, providing with delicious nuggets plant some schools and restaurants.
With a healthy product, cheap, ethical and all vegetable, STF feel confident to scale their production: "We are designing machinery and associated facilities to produce these items in chain. Substitute plant foods of chicken meat have not reached, Whatever the reasons, the price that people demand. While the market is growing vegetable meat substitutes, one is a 0.1% of the total volume of the meat market in the US. THE:, and most schools and hospitals do not have access to affordable alternatives because it can cost two to five times more. We are about a 30% more expensive [that nuggets Traditional chicken]right now, and we only 10 months, But as we climb, we can offer them at a lower price than nuggets animal chicken, without a doubt. We have a small production scale now, but will be higher in spring ', Christie Lagally explained in detail on the stage of the summit FOOD FOR KIDS held in Chicago during November's hand FoodNavigator-USA.
The nuggets Seattle Food Chicken Tech and why it matters
Plant foods with which STF intended to replace bits of breaded meat lifelong made with unusual ingredients in the kitchen: Wheat Protein, soy protein, accepted canola, vegan flavoring flavored chicken, spices, corn and wheat batter without eggs.
The result is a plant food suitable for those who follow the tenets of veganism, healthy and promotes sustainability in food. And to achieve this, it is best not to call into question the taste, the smell or texture nuggets. "The key is the production process. This is how we process the protein ... And keep the air out of it to create a really dense product that loose juice, no air, when cooked '
With four times more fiber and between a 20 Y 30 percent more protein than the original food, texture reminiscent of a "whole chicken breast".
Food innovation comes at the right time. In Silicon Valley a business and economic battle being waged for leading the new meat market, a market where animal farms and cattle ranches have no place.
SFT's competitors can ment teams Beyond Meat, Memphis Meats, Impossible Foods… But are not the only ones. Initiatives vegetarian meat and synthetic meat are promoted worldwide to fight climate change, exhaustion of resources, poverty and nutritional animal abuse.
Seattle's crusade Tech Foods has even more followers for their intention to meddle in hospitals and education. In 2017 the American Medical Association urged hospitals which could eliminate processed meats (including nuggets of chicken) in hospital menus given their proven carcinogenic effect on the human body.
On the other hand, increasingly young people adopt a vegetarian diet or go to veganismo, and schools and institutes EE. THE. They begin to perceive a claim to represent these dishes in their cafeterias. The case is analogous universities, but according to the director of SFT, "Many universities have targets for reducing carbon emissions and some of the food agencies are informing them that reducing meat consumption is a way to do".
As explained, it seems that Seattle Food Tech It aims to achieve success, remains to be seen whether industrial scale production starts in spring, as provided.