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OpenTable hardens its measures against false reservations and no shows


Customers who book table at a restaurant and do not appear are an unexpected cost for the restaurant, who sees its economic forecasts stagger to perceive no income planned by the food and would be impossible to undo the damage done by the non-attendance by offering another diner table. It's what the internet booking portals called “No shows”.

Although There have been scandals in the past with false reservations, some very near OpenTable, said passage is; the reality is that the vast majority of reserves unassisted derived from clients who have unceremoniously when meeting the "contract" entered into with the restaurant: they just want to save time in case because they know what they are noisy most successful restaurants. Thus, if nothing is done to avoid it, This type of customer is a repeat offender, resulting in systematic losses for restaurants that have the misfortune to be your goal.

once the control reserves was completely in the hands of restaurants and so could act quickly and decisively as soon as this behavior is detected as little empathetic. Nevertheless, the time has changed, and although the recommendation of marketing experts is that they continue to maintain old customs accompanied with management program book reserve to give value information and customer data, the reality is few establishments do.

OpenTable, like other platforms, has been put to work to end a practice that in addition to causing serious harm to the business network of the catering sector, It is also considered bad taste and bad etiquette.

The first step they took was in UK, where a survey organized 2000 adults showed that the youngest demographic is especially prone to this type of action: a 25% under- 24 years have ignored a reservation and the responsibilities that this entails.

However not all part of a bad education or a deep disregard for the work of others. A large number of participants blamed this behavior to difficulties the software It presents to cancel a reservation; definitely, They did not know how. Another group of people had a more damning excuse, simply they suffered I forget.

OpenTable has acted on these problems to reduce the number of bookings fee. First it has incorporated As a reminder notifications to help those forgetful users.

On the other hand, changes have been made to the application facilitate the modification or cancellation booking with enough scope so that neither the client nor the restorer affected.

With these two operational changes, OpenTable has not been unceremoniously when toughen its policy against reserves unassisted. The tolerance for this kind of behavior is minimal now. A person may miss your reservation up four times in a twelve month period, the fifth, the system automatically detects and prevents that user continue to make reservations in partner restaurants.

OpenTable has good reputation among restaurateurs for initiatives like this or like inability to reserve two hours coming in different restaurants. Restaurateurs and industry associations are glad for the change, and they estimate that economic losses for each booking fee can assume more than 500 euros, besides affecting the local environment, It appears to be less popular than it should.

However, There are other analysts that demand even tougher measures. few months is necessary to wait to see how evolves user behavior with the baneos OpenTable into operation before requiring additional measures.

About the Author

Article by the editorial team of DiegoCoquillat.com. It has professionals both in the field of hospitality, gastronomy and tourism, and new technologies and innovation.


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