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OpenTable hardens its measures against false reservations and no shows

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Customers who book table at a restaurant and do not appear are an unexpected cost for the restaurant, who sees its economic forecasts stagger to perceive no income planned by the food and would be impossible to undo the damage done by the non-attendance by offering another diner table. It's what the internet booking portals called “No shows”.

Although There have been scandals in the past with false reservations, some very near OpenTable, said passage is; the reality is that the vast majority of reserves unassisted derived from clients who have unceremoniously when meeting the "contract" entered into with the restaurant: they just want to save time in case because they know what they are noisy most successful restaurants. Thus, if nothing is done to avoid it, This type of customer is a repeat offender, resulting in systematic losses for restaurants that have the misfortune to be your goal.

once the control reserves was completely in the hands of restaurants and so could act quickly and decisively as soon as this behavior is detected as little empathetic. Nevertheless, the time has changed, and although the recommendation of marketing experts is that they continue to maintain old customs accompanied with management program book reserve to give value information and customer data, the reality is few establishments do.

OpenTable, like other platforms, has been put to work to end a practice that in addition to causing serious harm to the business network of the catering sector, It is also considered bad taste and bad etiquette.

The first step they took was in UK, where a survey organized 2000 adults showed that the youngest demographic is especially prone to this type of action: a 25% under- 24 years have ignored a reservation and the responsibilities that this entails.

However not all part of a bad education or a deep disregard for the work of others. A large number of participants blamed this behavior to difficulties the software It presents to cancel a reservation; definitely, They did not know how. Another group of people had a more damning excuse, simply they suffered I forget.

OpenTable ha actuado sobre estos problemas para reducir el número de reservas sin asistencia. En primer lugar ha incorporado notificaciones a modo de recordatorio para ayudar a aquellos usuarios olvidadizos.

Por otro lado, se han realizado cambios a la aplicación para facilitar la modificación o cancelación la reserva con un margen de actuación suficiente para que ni el restaurador ni el cliente se vean afectados.

Con estos dos cambios operativos, OpenTable no ha tenido miramientos a la hora de endurecer su política contra las reservas sin asistencia. La tolerancia con este tipo de comportamientos es mínima ahora. Una persona puede faltar a su reserva hasta cuatro veces en un periodo de doce meses, a la quinta, el sistema lo detecta de forma automática e impide que ese usuario siga realizando reservas en los restaurantes asociados.

OpenTable tiene buena reputación entre los restauradores por iniciativas como esta o como la imposibilidad de reservar a dos horas próximas en restaurantes diferentes. Los restauradores y asociaciones del sector se alegran por el cambio, ya que estiman que las pérdidas económicas por cada reserva sin asistencia puede llegar a suponer más de 500 euros, además de afectar al ambiente del local, que aparenta ser menos popular de lo que debiera.

No obstante, hay otros analistas que demandan medidas aún más duras. Se hace necesario esperar unos meses para ver cómo evoluciona el comportamiento de los usuarios con los baneos de OpenTable en funcionamiento antes de requerir medidas adicionales.

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Sobre el autor

Artículo realizado por el equipo de redacción de DiegoCoquillat.com. Cuenta con profesionales tanto en el terreno de la hostelería, gastronomía y turismo, como en de las nuevas tecnologías e innovación.

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