“Pay with Lovin’” is the new McDonald's campaign has launched in the United States and presented during the Super Bowl 2015, getting to become the greatest impact ad night.
From the day 2 until the 14 February, coinciding with Valentine's Day, some randomly selected customers, You may redeem your order at McDonald's for demonstrations of love.
The operation is very simple, the manager or the restaurant staff will propose the client to make public any action that imposes a demonstration of love or happiness, and it accepts, in return you get all your order for free.
Some examples of these demonstrations have been; call to someone to express his love, give someone a hug, make a selfie or dance with the restaurant staff, etc.
Here's the video of the campaign:
Deborah choice, McDonald Marketing Director US, He commented that: "Pay with Lovin 'is a direct way to engage with our customers”
This is the computer graphics that has been done to explain the action:
Here are some examples of how McDonald's customers are using the hashtg #paywithlovin to share their experience.
But as always it happens with the giant American burgers when it's some action in social networks, there are users who take advantage of it to make criticism of the company.